Building Management

A brand's meaning—how it resonates in the public heart and mind—is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. This groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory, and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes.

FonoLibro se complace en presentar el audiolibro en español "Queremos que seas rico" de los exitosos autores, empresarios e inversores de bienes raíces, Donald Trump y Robert Kiyosaki. Donald Trump y Robert Kiyosaki están preocupados. Les preocupa que los ricos sean cada vez más ricos y que América sea cada vez más pobre. La mentalidad de merecer es epidémica, creando personas que esperan que el país, el empleador o la familia se encarguen de ellas.

How do you unleash the full potential of your brand, captivate your audience, and craft a compelling narrative that resonates? Imagine pouring your heart and soul into your business, only to struggle to stand out amidst a very crowded marketplace. Your audience feels out of reach, and you can’t help but feel that your brand lacks that magnetic pull that will turn casual observers into devoted customers. In an ever-evolving business landscape, it’s never been more crucial to connect with your audience and have a firm grasp of fundamental marketing principles. It’s time to create a ...

The business of creating our built environment remains largely siloed and disconnected today. Owners, designers, construction managers, and trade contractors each defend their profit margins by shifting risk to others and focusing on their own piece of the puzzle. Lean thinking promises to change all this, yet has proven particularly difficult to implement in the building industry. Better Building provides a practical model for putting lean thinking into action and improving the experience of project work. Based on years of experience shifting mindsets and behaviors, this model answers the ...

Are you getting deeper and deeper into debt while they make bigger and bigger profits? Not after you heard Debt Cures "They" Don't Want You To Know About! In this new book, Kevin Trudeau blows the lid off the banking and credit card industries, exposing the greatest rip off of our citizens in this nation's history. The credit card industry is one of the most profitable industries in this country, but they don't want you to know it. You can fight back! You can apply Kevin's solutions to your debt problems, and keep more money in your pocket today.

In this book, psychotherapist and business coach Lynn Grodzki acts as your personal business coach and shows you how to build an ideal private practice - one that is both highly profitable and personally satisfying. Today, being a talented professional is not enough to ensure the success of your private practice; you also need to be an enthusiastic, talented businessperson. Grodzki's business strategies are effective and immediately useful for a wide range of private practitioners....

Successful Construction Project Management – The Practical Guide, provides useful tips to managing a construction project. It’s aimed at construction professionals as well as those studying construction project management. Managing a construction project isn’t an easy job and requires a large skill set. Some of these skills are learned by attending courses and colleges (which are often more theoretical than practical). However, others are only learned by experience, and often the hard way – learning from mistakes. This book bridges the gap between the theoretical and practical and ...

This beginner-friendly ebook breaks down the essentials of investing in a way that’s simple, practical, and action-focused. Learn how to start investing, choose the right assets, avoid common mistakes, and build wealth over time—even if you have zero experience. Whether you're in your 20s or 50s, this step-by-step guide helps you take control of your money and grow your financial future with confidence. #InvestingForBeginners #FinancialFreedom #SmartInvesting #WealthBuilding #MoneyMindset

AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML) - twin technologies that stand poised to revolutionize the way we sell. This book helps you lean into the curve and take advantage of AI's unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the "what" to reveal the "how".

Make your move into, or improve your position in, the powerful world of professional speaking. If you think you have what it takes to speak professionally, or you've already been doing so with insufficient reward, now is the time to make your move. Weiss has packed the guide with tips, resources, helpful examples, and checklists that make it easy for you to keep a record of your progress. Whether you're a trainer, workshop leader, or consultant, Million Dollar Speaking has what you need to get on the paid public-speaking circuit in no time.

Money - investing, personal finance, and business decisions - is typically taught as a math-based field, where data and formulas tell us exactly what to do. But in the real world people don’t make financial decisions on a spreadsheet. They make them at the dinner table, or in a meeting room, where personal history, your own unique view of the world, ego, pride, marketing, and odd incentives are scrambled together. In The Psychology of Money, award-winning author Morgan Housel shares 19 short stories exploring the strange ways people think about money.

Scaling People is a practical and empathetic guide to being an effective leader and manager in a high-growth environment. The tactical information it puts forward—including guidance on crafting foundational documents, strategic and financial planning, hiring and team development, and feedback and performance mechanisms—can be applied to companies of any size, in any industry.

Dive into the dynamic world of construction project management with the 2024 Student Edition of "Construction Project Management 101: For Beginners & New Graduates." The essential guide to navigating the intricacies of this highly lucrative and fast-paced field is finally here! Unlock the secrets of success as a new construction project manager, gaining insights into the daily duties that shape the industry. Authored by vocational career expert and 26-year construction veteran P.D. Mason, in collaboration with the Construction Education Alliance, this edition is tailored to enhance the ...

Like food, money is something all of us use but none of us talk about - creating a stressful relationship that most of us suffer from, obsess over, and try to avoid altogether because it feels too impossible to manage. No matter your income, understanding and controlling your own financial position will allow you to not just exist securely, but to be happy and free in your choices.

Zweig, a veteran financial journalist, draws on the latest research in neuroeconomics, a fascinating new discipline that combines psychology, neuroscience, and economics to better understand financial decision making. He shows why we often misunderstand risk and why we tend to be overconfident about our investment decisions. Your Money and Your Brain offers some radical new insights into investing and shows investors how to take control of the battlefield between reason and emotion. Your Money and Your Brain is as entertaining as it is enlightening.

Here is mastermind Joseph Murphy's most powerful, precise program for using the visualizing faculties of thought to attain the life you want. Whole volumes have been written on the topics that Murphy boils down to their essentials in this all-in-one guide. This special edition is narrated and introduced by New Thought author and historian Mitch Horowitz, who explains how to get the most from the book.

"Unlock the doors to triumph in construction project management with 'Building Success: A Guide to Construction Project Management for Emerging Professionals.' Crafted exclusively for aspiring project managers, this compelling guide is a masterclass in navigating the intricate landscape of construction projects. Immerse yourself in a transformative journey that transcends traditional boundaries, offering emerging professionals a blueprint for success. This literary cornerstone provides a comprehensive roadmap, instilling confidence and expertise in project managers-to-be. From foundational ...

How do some people bounce back with vigor from daily setbacks, professional crises, or even intense personal trauma? This collection of articles from HBR includes "How Resilience Works", by Diane Coutu; "Resilience for the Rest of Us", by Daniel Goleman; "How to Evaluate, Manage, and Strengthen Your Resilience", by David Kopans; "Find the Coaching in Criticism", by Sheila Heen and Douglas Stone; and much more.

Dr. Faith, author of the best-selling Unf*ck Your Brain and Unf*ck Your Intimacy, tackles one of the toughest emotional topics there is with her trademark mix of neuroscience, gentle encouragement, and no-nonsense language. This book isn’t about getting rich quick (or necessarily at all) - it’s about figuring out your own economic values and baggage, and learning to be the person in the world you know you have it in you to be.

Welcome to your ticket to success, "The Property Management Playbook". Grab your tickets to the strong, reliable universe of property rental business orbited by wisdom and power-packed strategies. Cast off your doubts and sail through even the stormiest investment waves thanks to this exceptional eBook. "The Property Management Playbook" encapsulates a meticulous walkthrough from understanding the foundations of the rental property business to devising your personal framework of victory. It is a complete cycle, starting with choosing the perfect location, deciphering market trends, and ...