Building Management

A brand's meaning—how it resonates in the public heart and mind—is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. This groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory, and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes.

In Psychology of Financial Planning: The Practitioner's Guide to Money and Behavior, distinguished authors Drs. Brad Klontz, CFP, Charles Chaffin, and Ted Klontz deliver a comprehensive overview of the psychological factors that impact the financial planning client. Designed for both professional and academic audiences, Psychology of Financial Planning is written for those with thirty years in practice as well as those just beginning their journey.

FonoLibro se complace en presentar el audiolibro en español "Queremos que seas rico" de los exitosos autores, empresarios e inversores de bienes raíces, Donald Trump y Robert Kiyosaki. Donald Trump y Robert Kiyosaki están preocupados. Les preocupa que los ricos sean cada vez más ricos y que América sea cada vez más pobre. La mentalidad de merecer es epidémica, creando personas que esperan que el país, el empleador o la familia se encarguen de ellas.

Are you getting deeper and deeper into debt while they make bigger and bigger profits? Not after you heard Debt Cures "They" Don't Want You To Know About! In this new book, Kevin Trudeau blows the lid off the banking and credit card industries, exposing the greatest rip off of our citizens in this nation's history. The credit card industry is one of the most profitable industries in this country, but they don't want you to know it. You can fight back! You can apply Kevin's solutions to your debt problems, and keep more money in your pocket today.

This beginner-friendly ebook breaks down the essentials of investing in a way that’s simple, practical, and action-focused. Learn how to start investing, choose the right assets, avoid common mistakes, and build wealth over time—even if you have zero experience. Whether you're in your 20s or 50s, this step-by-step guide helps you take control of your money and grow your financial future with confidence. #InvestingForBeginners #FinancialFreedom #SmartInvesting #WealthBuilding #MoneyMindset

Die with Zero presents a startling new and provocative philosophy as well as practical guide on how to get the most out of your money—and out of your life. It's intended for those who place lifelong memorable experiences far ahead of simply making and accumulating money for one's so-called Golden Years. In short, Bill Perkins wants to rescue you from over-saving and under-living. Regardless of your age, Die with Zero will teach you Perkins' plan for optimizing your life, stage by stage, so you're fully engaged and enjoying what you've worked and saved for.

The Intelligent Asset Allocator has helped thousands of people like you build wealth through carefully diversified portfolios. Now, with global markets in constant flux, balancing risk and reward is more critical than ever. Self-taught investor William Bernstein offers no gimmicks, inside secrets, or magic solutions - just the facts about investing and calm smart advice on how to build and manage a portfolio designed for the long run.

Make your move into, or improve your position in, the powerful world of professional speaking. If you think you have what it takes to speak professionally, or you've already been doing so with insufficient reward, now is the time to make your move. Weiss has packed the guide with tips, resources, helpful examples, and checklists that make it easy for you to keep a record of your progress. Whether you're a trainer, workshop leader, or consultant, Million Dollar Speaking has what you need to get on the paid public-speaking circuit in no time.

For more than 25 years, Your Money or Your Life has been considered the go-to book for taking back your life by changing your relationship with money. Hundreds of thousands of people have followed this nine-step program, learning to live more deliberately and meaningfully with Vicki Robin’s guidance. This fully revised and updated edition with a foreword by Mr. Money Mustache is the ultimate makeover of this best-selling classic, ensuring that its time-tested wisdom applies to people of all ages.

Like food, money is something all of us use but none of us talk about - creating a stressful relationship that most of us suffer from, obsess over, and try to avoid altogether because it feels too impossible to manage. No matter your income, understanding and controlling your own financial position will allow you to not just exist securely, but to be happy and free in your choices.

Dr. Faith, author of the best-selling Unf*ck Your Brain and Unf*ck Your Intimacy, tackles one of the toughest emotional topics there is with her trademark mix of neuroscience, gentle encouragement, and no-nonsense language. This book isn’t about getting rich quick (or necessarily at all) - it’s about figuring out your own economic values and baggage, and learning to be the person in the world you know you have it in you to be.

Zweig, a veteran financial journalist, draws on the latest research in neuroeconomics, a fascinating new discipline that combines psychology, neuroscience, and economics to better understand financial decision making. He shows why we often misunderstand risk and why we tend to be overconfident about our investment decisions. Your Money and Your Brain offers some radical new insights into investing and shows investors how to take control of the battlefield between reason and emotion. Your Money and Your Brain is as entertaining as it is enlightening.

Dive into the dynamic world of construction project management with the 2024 Student Edition of "Construction Project Management 101: For Beginners & New Graduates." The essential guide to navigating the intricacies of this highly lucrative and fast-paced field is finally here! Unlock the secrets of success as a new construction project manager, gaining insights into the daily duties that shape the industry. Authored by vocational career expert and 26-year construction veteran P.D. Mason, in collaboration with the Construction Education Alliance, this edition is tailored to enhance the ...

This is the book about money for people who don't even want to think about money, until the arrival of that inevitable day when we all realize we must come to terms with this thing called money. Everyone has pain and challenges, strengths, and dreams about money, and many of us mix profound shame into that relationship. In The Art of Money, Bari Tessler offers an integrative approach that creates the real possibility of "money healing", using our relationship with money as a gateway to self-awareness and a training ground for compassion, confidence, and self-worth.

What entrepreneur or founder doesn't aspire to build the next Amazon, Facebook, or Airbnb? Yet those who actually manage to do so are exceedingly rare. So what separates the start-ups that get disrupted and disappear from the ones who grow to become global giants? The secret is blitzscaling: a set of techniques for scaling up at a dizzying pace that blows competitors out of the water.

"Unlock the doors to triumph in construction project management with 'Building Success: A Guide to Construction Project Management for Emerging Professionals.' Crafted exclusively for aspiring project managers, this compelling guide is a masterclass in navigating the intricate landscape of construction projects. Immerse yourself in a transformative journey that transcends traditional boundaries, offering emerging professionals a blueprint for success. This literary cornerstone provides a comprehensive roadmap, instilling confidence and expertise in project managers-to-be. From foundational ...

Welcome to your ticket to success, "The Property Management Playbook". Grab your tickets to the strong, reliable universe of property rental business orbited by wisdom and power-packed strategies. Cast off your doubts and sail through even the stormiest investment waves thanks to this exceptional eBook. "The Property Management Playbook" encapsulates a meticulous walkthrough from understanding the foundations of the rental property business to devising your personal framework of victory. It is a complete cycle, starting with choosing the perfect location, deciphering market trends, and ...

Kahnweiler lays out a well-tested, progressive four-step strategy called "The 4 Ps Process" for succeeding in the workplace by building on your natural quiet strengths. First, preparation: carefully devise a game plan for any potentially anxiety-provoking situation. Then, presence: knowing you're prepared, be completely focused on the present moment. Then, you can push - go beyond your comfort zone. And finally, practice, practice, practice.

A Happy Pocket Full of Money, first published in 2001, so impressed Rhonda Byrne, that she asked author David Cameron Gikandi to be the Creative Consultant on the global film phenomenon, The Secret. True wealth is not about buckets of cash. True wealth is not about designer clothes. It is not about a new Mercedes. It is not about living in a palatial estate. True wealth is about discovering value within yourself and value within other people.

AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML) - twin technologies that stand poised to revolutionize the way we sell. This book helps you lean into the curve and take advantage of AI's unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the "what" to reveal the "how".