Business Advertising

Imagine being able to cut away your marketing confusion in one swift move. No more smoke and mirrors. No more cashflow feasts or famines. No more wasting money on advertising that doesn't work. No more cold prospecting of any kind. Imagine instead, a steady flow of highly qualified leads who seek you out, happily paying higher prices than you ever thought possible. This isn’t pie in the sky. Used by hundreds of top-performing businesses and thousands of entrepreneurs and small business owners, the Client Stampede Marketing Formula will work for your business.

Throughout history, selling and entertainment have gone hand in hand - from the medieval pedlar and the medicine show, to generations of TV commercials featuring song and dance, comedy, and cartoon animals, right up to today’s celebrities who launch their own multimillion dollar brands. There are good reasons for this; we now understand better than ever before the psychological and sociological reasons why apparent frivolity creates serious business benefits.

Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Storyscapes introduces "storyscaping" as a way to create immersive experiences that solve the challenge of connecting brands and consumers. This book describes a powerful new approach to advertising and marketing for the digital age that involves using stories to design emotional and transactional experiences for customers, both online and offline.

Conversation Marketing will help you connect your brands, not just to the minds of your consumers, but to their hearts. Slick slogans and catchy ads may still work in some instances, but today's discerning consumers demand more. They want information and a reason to connect with a brand before they act. They want a conversation.

When Amazon introduced the Kindle, it changed the publishing world, and the gates came crumbling down for millions of people who had stories to tell. Now, self-publishing supports thousands of authors who have cracked the marketing code. What do they know that you don’t? Short answer: marketing and promotion. The best part of marketing and promotion is you don’t need to have a ton of money or time to make it work.

Jason Burlin, known as an unconventional marketer, uses his 12 years of online marketing experience to write a cutting-edge book that teaches the fundamentals of paid advertising in the 21st century. While exploring every inch of paid advertising, the audiobook teaches marketing on a conceptual level to give businesses and advertisers a lifelong toolbox to create their own revolutionary advertising campaigns on any advertising platform.

In this fun, fast-paced, and often hilarious memoir, Howie Cohen gives us a front row seat to those amazing revolutionary times: how pot and the pill opened the doors to sexual and creative freedom; the creative takeover by mensh-y Jewish copywriters and macho Italian art directors; the disruption of ad campaigns like "the dumb shoe" and "the exploding clown"; the madness of Hollywood movie moguls; the sacrifices, the struggles, the wins, and the losses.

We all try to influence others in our daily lives. We are all marketers, whether you are a manager motivating your team, an employee making a big presentation, an activist staging a protest or a company executive selling the next big thing. In For the Culture, Marcus Collins argues that true cultural engagement is the most powerful vehicle for influencing behaviour. To effectively engage with communities we first need to think hard about what we will contribute to those communities and how we align with their core values.

This is a book for anyone writing or approving copy: copywriters, account managers, creative directors, freelance writers, and advertising managers. Even entrepreneurs and managers of the brand. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention - and sell more products.

This book outlines specific strategies to market a home care business.

Social Media Marketing 2021: YouTube Advertising is the inclusive, comprehensive, and all essential guide that every content creator needs to become an influencer of millions while simultaneously advertising and building a massive brand while you’re at it. The secrets, techniques, and strategies to grow your channel in this book are everything that you will need to jumpstart your social media power this year.

The secret to creating the ultimate, successful YouTube channel. Do you have a YouTube channel that you spend all your free time on to perfect, and yet you still don’t get the reach or increase in subscribers you hope for? Are you considering starting your own channel but want to make sure you’re doing it right the first time around? Every successful YouTuber in the world has made a branded channel and influenced millions through a trial-and-error process. They have made mistakes throughout their careers, learned from them, and built their channels based on those lessons.

Big companies spend a fortune marketing their wares and services. Can yours? Invariably people ask advertising veteran and CBC Radio host Terry O'Reilly one question more than any other: How does a little business compete with the big guys? After decades at the helm of an award-winning advertising production company, and over a decade exploring the art and science of marketing for CBC Radio, O'Reilly delivers all the answers they - and anyone with something to sell - ever wanted to know.

In a market dominated by conglomerates, competition between small businesses is at its peak. Branding is a way for a business to make it to the top, plus improve its operations. It’s all right if you suddenly feel overwhelmed by the almost infinite branding techniques available. Fortunately for you, this audiobook is here to set the record straight for branding.

What I love about creativity in advertising is it levels the playing field. Whether you are a small business owner, or a world-dominating billion-dollar company. As Guy says, "the copywriter of a 'small store', has no excuse to write bad copy just because they’re writing copy for a 'small' business." Remember, people are people. We all want, and desire safety, money, romance, status etc.

What’s a dirty word in small business marketing? Procrastination. Finally, here is the first marketing book that confronts the reality that many of us find an excuse to do something, anything, other than marketing. You must become skilled in overcoming procrastination and then doing the effective things that market your business (or yourself if you’re a freelancer). What is effective marketing? First, it is marketing that you actually do. Second, it is efficient and targeted efforts. This book provides both. You’ll use vital 9-minute Methods to get started quickly. Learn and use ...

In Dominate Your Market, seven-figure entrepreneur and high-profile business growth consultant Michael Pedersen draws on over 20 years of experience building successful businesses with viral brands and helping other CEOs and entrepreneurs find their passions to offer you time-tested, proven methods for finding your life purpose and creating an unstoppable Market Dominating Position with your existing small business or new start-up venture.

The Age of Persuasion is for those who say "advertising doesn't work on me" as well as those who want to understand how this industry has become inseparable from modern culture. Using their popular CBC Radio series as a starting point, Terry O'Reilly and Mike Tennant tell the fascinating story of how modern marketing came of age - from the early players to the Mad Men of the 1960s and beyond.

The world of business is transforming at an unprecedented pace, driven by the revolutionary force of artificial intelligence. This book is your guide to navigating this exciting new landscape, where possibilities are endless and the potential for success is greater than ever before.

Michael Levine shows how to get media exposure without hiring an expensive publicist. In clear, concise, and practical language, he explains the procedures he uses every day to get press for major stars. He tells how his techniques can be adapted to fit a small budget and be effective for any kind of company seeking publicity.