Business Advertising

Get step-by-step training of the five ways to monetize your videos, get more views.

Discover the Next Era of Marketing in The Future of Digital Advertising: Personalization and Innovation in 2025 and Beyond In an age where artificial intelligence, data-driven marketing, and personalized advertising dominate the digital landscape, staying ahead of the curve is no longer optional—it's essential. This insightful book dives deep into the evolving world of digital advertising, offering forward-thinking strategies and exploring cutting-edge innovations that are reshaping how brands connect with consumers.

In this essential guide, Dr. Tyler Coles, a practicing orthodontist who successfully grew his practice from 2 to 7 offices in just 5 years, reveals the SEO strategies that helped him become one of the largest private orthodontic practices in the country. With firsthand experience and a deep understanding of how SEO drives practice growth, Dr. Coles offers a comprehensive and practical approach to mastering SEO for orthodontists.

Harness the most powerful, persuasive force in the marketplace - "word of mouth" - and watch sales grow exponentially!People are already talking about your company. But are their words repelling people? Or spurring a stampede of new customers your way?Most entrepreneurs think word of mouth is out of their control. But what if you could harness this powerful, influential force - to get people talking about you in a way that builds sales exponentially?

One of the most common questions entrepreneurs and small business owners ask is, “how do I create a category if I’m not a heavily funded startup, or some massively successful company? How can someone like me create a category of my own?” This reveals maybe the single greatest benefit of category design: anyone can do it, at any stage of their life.

Harnessing brand power within financial services demands a new way of thinking. It’s not quick. It’s not easy. But it’s a shift that any financial institution can adopt and it’s worth the investment because great brands all speak the same language: returns. Great brands get great returns every time. Cutting expenses and hoping for the best feel like safe solutions when business is unstable. But to be relevant today and ensure growth tomorrow, financial institutions should take a cue from consumer brands. It’s time to connect with customers and create meaningful experiences.

Break into the dynamic world of outdoor advertising with 'How to Start a Home-Based Billboard Advertising Business.' This comprehensive guide takes you through the essentials of launching and running a billboard advertising business from the comfort of your home. Whether you're a marketing enthusiast or an entrepreneur looking for new opportunities, this book equips you with practical insights on setting up your business, securing prime locations, acquiring clients, and expanding your offerings.

Every industry around the globe is being completely disrupted. Brands know a new approach is needed. But most don't realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements. Friction argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. Friction provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth.

Consumers are exposed to as many as 5,000 daily marketing messages via online, social media, and traditional marketing channels. Entrepreneurs will learn what it takes to get noticed by tapping into the playbooks of successful product producers including Nike, Red Bull, Steve Jobs, Dr. Dre, and others. Successful marketer Al Lautenslager presents an entertaining look at what it takes to gain consumer buy-in and buzz across all marketing channels and reveals simple truths that any business can use to achieve the same, relative to their market.

Does this book promise to make you and your brand an overnight sensation with millions of followers and instant fortune? Nope. Is it a guide offering a 'magic formula' that will eliminate all effort on your path towards success? Absolutely not. But will this book provide you with a detailed, step-by-step roadmap specifically designed to help business owners, entrepreneurs, and those passionate about their crafts build sustainable, profitable brands that last for generations?

In Subprime Attention Crisis, Tim Hwang investigates the way big tech financializes attention. In the process, he shows us how digital advertising - the beating heart of the internet - is at risk of collapsing, and that its potential demise bears an uncanny resemblance to the housing crisis of 2008. From the unreliability of advertising numbers and the unregulated automation of advertising bidding wars, to the simple fact that online ads mostly fail to work, Hwang demonstrates that the true value of consumers' attention is wildly misrepresented.

Following the success of his best-selling book, How to Launch a Brand, acclaimed brand strategist Fabian Geyrhalter is back with an enlightening new book that digs deep into today's new world of brand creation. Bigger Than This challenges companies - from startups to Fortune 100s - to (re)discover their spark and connect with today's consumers on a deeper level. In Bigger Than This, Geyrhalter analyzes brands that are based on commodity products - watches, socks, shoes, fish - yet they quickly turn into beloved brands. He emphasizes the importance of storytelling.

Today, small and medium businesses are faced with daunting challenges: *Increasing global competition *An unprecedented array of media and technologies *New and evolving buyer expectations *Demand for real-time and relevant brand engagement To succeed in today's environment, effective strategies are needed. This book is for start-ups and established companies who want to grow their business. *Create winning approaches to the market *Avoid common pitfalls, saving time and money *Eliminate waste on unproductive approaches and tactics *Accelerate revenue growth and success Marketing For ...

Hi, I’m Dr. Tyler Coles, Orthodontist and Chief Marketing Officer at Premier Orthodontics. Over the past 13 years, I’ve helped grow our practice from two locations to six across the Phoenix area, with digital marketing driving 80% of our new patient growth. In 2024 alone, my strategies brought in over 4,500 new patient leads and nearly 2,000 starts—results that keep our chairs full and our patients smiling.

Selling is the cornerstone of our economy and our society. Everyone sells - some just do it better than others. The million-dollar sales pros know that to sell well requires a complex set of skills, as well as the willingness to perfect relations with the customer. There is no one in the sales arena better versed on the subject of the Big C - the customer - and the significance of service and satisfaction tactics, than Barry J. Farber.

Call it survival of the simplest - that's the bottom line for branders, political candidates, teachers, advertisers - anyone who must communicate today. Because with 500 billion messages going by per second, we can't win by delivering more data. Our brains crave less. They want help to make snap judgments on the least bit of info. They want us to package it for them - in very special, short sets of words called micro-scripts.

A mediocre category designer will beat a world-class marketer every day of the week. The reason is because all marketing sits within a context. "He or she who frames the problem owns the solution." Without this context—without a category—your marketing becomes nothing but screaming, shouting, and pitching customers with deals, discounts, and other short-term tactics in the hopes of landing a sale.

Learn what makes the African American market unique, why marketers should care, and how you can effectively connect with black Americans. Drawing on her wealth of experience and ongoing research and consulting on the African American market, Pepper shares with listeners her thoughtful insights on this influential segment.

Brand is everything. Whether you're a real estate broker, a hair stylist, or a freelance contractor, your end goal is the same: get leads and generate new business. You want people to think of you the split second they consider looking for a new apartment, getting highlights, or finally redoing that guest bathroom. And while building a brand from scratch sounds daunting, the authentic you is already a brand - you just might not know it yet. Brand It Like Serhant guides you through the exact same strategy that transformed SERHANT.

Advertising is scary stuff, especially if you hate spreadsheets. If that's you, take heart! This audiobook will teach you how to run profitable advertising campaigns using a simple aggregate sales model. You don't need complex spreadsheets. You'll invest that time learning to find better images, and writing better marketing copy. You'll learn how to refine audiences, and the best part? You'll learn how to fit all this into 30 minute chunks. You'll learn to systematize your ad spend in a sustainable way that frees you up to write.