Business Advertising

Discover the most powerful way to make passive income - start making $500 to $2,500 in just 30 days. Then use it to make money for the rest of your life.

Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Listeners will learn how to develop skills to create the perfect presentation.

Harness the most powerful, persuasive force in the marketplace - "word of mouth" - and watch sales grow exponentially!People are already talking about your company. But are their words repelling people? Or spurring a stampede of new customers your way?Most entrepreneurs think word of mouth is out of their control. But what if you could harness this powerful, influential force - to get people talking about you in a way that builds sales exponentially?

Propaganda, an influential book written by Edward L. Bernays in 1928, incorporated the literature from social science and psychological manipulation into an examination of the techniques of public communication. Propaganda explored the psychology behind manipulating masses and the ability to use symbolic action and propaganda to influence politics, effect social change, and lobby for gender and racial equality.

Harnessing brand power within financial services demands a new way of thinking. It’s not quick. It’s not easy. But it’s a shift that any financial institution can adopt and it’s worth the investment because great brands all speak the same language: returns. Great brands get great returns every time. Cutting expenses and hoping for the best feel like safe solutions when business is unstable. But to be relevant today and ensure growth tomorrow, financial institutions should take a cue from consumer brands. It’s time to connect with customers and create meaningful experiences.

Matthew Crain gives internet surveillance a much-needed origin story by chronicling the development of its most important historical catalyst: web advertising. Profit over Privacy uses the 1990s as its backdrop to show how the massive data-collection infrastructure that undergirds the internet today is the result of twenty-five years of technical and political economic engineering.

Break into the dynamic world of outdoor advertising with 'How to Start a Home-Based Billboard Advertising Business.' This comprehensive guide takes you through the essentials of launching and running a billboard advertising business from the comfort of your home. Whether you're a marketing enthusiast or an entrepreneur looking for new opportunities, this book equips you with practical insights on setting up your business, securing prime locations, acquiring clients, and expanding your offerings.

Every industry around the globe is being completely disrupted. Brands know a new approach is needed. But most don't realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements. Friction argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. Friction provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth.

Consumers are exposed to as many as 5,000 daily marketing messages via online, social media, and traditional marketing channels. Entrepreneurs will learn what it takes to get noticed by tapping into the playbooks of successful product producers including Nike, Red Bull, Steve Jobs, Dr. Dre, and others. Successful marketer Al Lautenslager presents an entertaining look at what it takes to gain consumer buy-in and buzz across all marketing channels and reveals simple truths that any business can use to achieve the same, relative to their market.

Books, baseball cards, ceramic figurines, art, iPhones, clothing, cars, music, dolls, furniture, and even nature itself. If you're like most people, at some point in your life you've found yourself indulging in a love affair with some thing that brings you immense joy, comfort, or fulfillment. Why is it that we so often feel intense passion for objects? What does this tendency tell us about ourselves and our society? Dr. Aaron Ahuvia presents astonishing discoveries that prove we are far less “rational” than we think when it comes to our possessions and hobbies.

In Subprime Attention Crisis, Tim Hwang investigates the way big tech financializes attention. In the process, he shows us how digital advertising - the beating heart of the internet - is at risk of collapsing, and that its potential demise bears an uncanny resemblance to the housing crisis of 2008. From the unreliability of advertising numbers and the unregulated automation of advertising bidding wars, to the simple fact that online ads mostly fail to work, Hwang demonstrates that the true value of consumers' attention is wildly misrepresented.

Penny Stocks and Options Trading The Ultimate 2 in 1 Bundle A Beginner’s Guide to Earning Passive Income from Home with Penny Stocks and Options Trading Would you like to generate additional income every day with Penny Stocks or Options Trading? Do you have a dream of investing and becoming a successful entrepreneur? Buying and selling penny stocks and Options Trading makes it possible for you to work from home and make lots of money in the process! After reading this book you’ll have a clear understanding of what the business model of buying and selling penny stocks and Options Trading...

While writers, designers, editors, and other creative professionals spend years learning and refining creative craft skills, those skills do nothing to prepare us for the human, organizational, and operational challenges that come with promotions to leadership. And as your responsibility grows, it’s those organizational and leadership skills that will hold you and your team back.

Social media is like the secret power-up juice for your business... Discover how to harness its magic now! Social media isn't just for big brands; it's your key to connect, engage, and build loyalty. It's about making your business soar with the right strategy. This guide offers everything you need to create a successful social media marketing journey.

Learn what makes the African American market unique, why marketers should care, and how you can effectively connect with black Americans. Drawing on her wealth of experience and ongoing research and consulting on the African American market, Pepper shares with listeners her thoughtful insights on this influential segment.

Are you struggling to grow your online presence as a writer, coach, or speaker? Do you want to attract more leads and boost your sales? Look no further! "Build Your Audience" is your ultimate guide to mastering the art of audience growth in just 60 days. In this fourth installment of the Your Message Matters Series, you'll discover proven strategies to build a loyal following and establish your brand online. Whether you're just starting or looking to scale, this book offers actionable insights tailored to your needs.

Instagram is one of, if not the best platforms you can use to market your business. It provides any user a variety of ways to create content and to reach an audience. For a business, these are all that you would need to make people aware of your brand, create relationships with them, retain existing customers, manage brand reputation, and lead prospective customers to channels for conversion.

Mad Women is a tell-all account of life in the New York advertising world of the 1960s and '70s from Jane Maas, a female copywriter who succeeded in the primarily male environment portrayed by the hit TV show Mad Men. Fans of the show are dying to know how accurate it is: did people really have that much sex in the office? Were there really three-martini lunches? Were women really second-class citizens? Jane Maas says the answer to all three questions is unequivocally yes....

Getting Noticed isn’t the secret to social media, but rather a no-fluff, take-charge guide to the way we present ourselves and our businesses, and how we connect with consumers online. Author Lindsay Teague Moreno knows the hardcore mom life. In between wash cycles, putting the kids to bed for the fifth time, and balancing a to-do list that would make Santa jealous, she grew a business from nothing into a team of over 300,000 people producing over $15 million dollars each month in just three years.

A proto-meme is beginning to ‘go critical’. If you’re looking at this book you might even be a part of that meme. Somewhere the advertising business kinda lost the plot, we’re not sure exactly sure where. So many incompetents, who can’t know we are incompetent because the skills we need to produce the right answers are exactly the skills we lack in order to know what a right answer is. What happens now? Who knows? But let’s tackle it head-on with punk rock, cheap philosophy and evolutionary psychology and take a hair-raising ride to the Dunning-Kruger peak of advertising…