Business Biography

For decades there have been two iconic Japanese auto companies. One has been endlessly studied and written about. The other has been generally underappreciated and misunderstood. Until now. Since its birth as a motorcycle company in 1949, Honda has steadily grown into the world’s fifth largest automaker and top engine manufacturer, as well as one of the most beloved, most profitable, and most consistently innovative multinational corporations.

Everyone knows the hits: "Mony Mony," "I Think We're Alone Now," "Crimson and Clover," "Crystal Blue Persuasion." They are nuggets of rock and pop history. However, few know the unlikely story of how these hits came to be. Tommy James had been performing in rock bands in the Michigan area since the age of 12. Prompted to record a few songs by a local disc jockey in 1964, Tommy chose an obscurity titled "Hanky Panky," which became a minor local hit that came and went.

Over the past three years, the notorious @GSElevator Twitter feed has offered a hilarious, shamelessly voyeuristic look into the real world of international finance. Hundreds of thousands followed the account, Goldman Sachs launched an internal investigation, and when the true identity of the man behind it all was revealed, it created a national media sensation - but that's only part of the story.

Jack Welch lifted GE from a conglomerate with a market value of about $12 billion to one of the world's largest and most widely-admired companies, with a market value of more than $500 billion. In Jack, the author reveals the strategies and philosophies that put him at the top.

In Flying in the Face of Fear: Lessons on Leading with Courage, former fighter pilot and retired Air Force Colonel Kim Campbell delivers an inspiring and practical discussion of leadership and decision-making. In the book, you'll follow the author's journey through the principles that got her through her twenty-four-year career in the high-stakes and high-risk world of aerial combat.

After completely and independently conquering a debilitating eating disorder, Kathryn Hansen wrote Brain over Binge to share her struggle with those still trapped in the compulsive binge-purge cycle. Since the book’s initial release in 2011, it has endured as an essential road map for using the power of the brain to erase harmful habits and create lasting change. The second edition is fully revised and updated with new information, compelling insights, and uplifting success stories that will inspire listeners to break free from their own self-defeating behaviors.

How did a boy from small-town New York become the world’s most successful writer? How does he do it? He has always wanted to write the kind of novel that would be read and reread so many times that the binding breaks and the book literally falls apart. As he says, “I’m still working on that one.”

When we’re moving at 115 MPH, we rarely see the wall coming. But it comes for all of us and when it does, we grasp for lessons, for meaning, for purpose. Each moment (good or bad) and each win or loss, provides us an opportunity to learn, and if we choose to take it, that opportunity can change our lives - and the world - for the better. The human spirit craves connection. Authenticity. Belonging. Touch. Gratitude. Purpose. We need to make our interactions count.

This work tells the tale of Harvey S. Firestone, the founder of Firestone Tire and Rubber Company, of his rise to fame and wealth and the ideals behind his success. Firestone's philosophy is that a business that exists without a reason is due for an early death. If you ask yourself why you are in business and can find no answer other than "I want to make money," you will save money by getting out of business and going to work for someone, for you are in business without sufficient reason.

Masters of Doom is the amazing true story of the Lennon and McCartney of video games: John Carmack and John Romero. Together, they ruled big business. They transformed popular culture. And they provoked a national controversy. More than anything, they lived a unique and rollicking American Dream, escaping the broken homes of their youth to produce the most notoriously successful game franchises in history - Doom and Quake - until the games they made tore them apart. This is a story of friendship and betrayal, commerce and artistry.

Real estate titan, best-selling author, and TV impresario Donald J. Trump reveals the secrets of his success. Over the years, everyone has urged Trump to write on this subject, but it wasn't until NBC and executive producer Mark Burnett asked him to star in The Apprentice that he realized just how hungry people are to learn how great personal wealth is created and first-class businesses are run.

Por medio de anécdotas, frases y con el carisma que lo caracteriza, Arturo Elias Ayub, considerado por muchos el Mejor negociador de América Latina, nos cuenta su vida como empresario. Nos dice que emprender viene de la conjunción de varias premisas y que sea cual sea nuestra actividad todos podemos ser emprendedores, siempre y cuando haya una cualidad obligatoria: sentir pasión por lo que se hace.

Jacob Fugger lived in Germany at the turn of the 16th century, the grandson of a peasant. By the time he died, his fortune amounted to nearly 2 percent of European GDP. Not even John D. Rockefeller had that kind of wealth. Most people become rich by spotting opportunities, pioneering new technologies, or besting opponents in negotiations. Fugger did all that, but he had an extra quality that allowed him to rise even higher: nerve.

The start of Home Depot sounds like the beginning of a bad joke: Two Jews and an Italian decide to build a new kind of hardware store... In 1978, Bernie Marcus's livelihood depended on just such a scenario. Having been fired at the age of forty-nine, he teamed up with Arthur Blank and Ken Langone on a bold new endeavor. Their first day in business was so disastrous that the next morning, Marcus's wife wouldn't let him shave because she didn't want a razor in his hands.

Veteran Hollywood writer David Rensin travels behind the scenes and through 65 years of show business history to tell the real stories of the marvelous careers that began - and in some cases ended - in the mailroom. Based on more than 200 interviews, Rensin unfolds the never-before-told history of an American institution - in the voices of the people who lived it. Through seven decades of glamour and humiliation, you'll go where the trainees go, do what they must do to get ahead, and hear the best insider stories from the Hollywood everyone knows about but no one really knows.

A New York Times technology and business reporter charts the dramatic rise of Bitcoin and the fascinating personalities who are striving to create a new global money for the Internet age.

Ryan Blair knows about building a business from the ground up. Like many entrepreneurs he had no formal business education. But he had great survival instincts, tenacity, and, above all, a "nothing to lose" mindset.Blair's middle-class childhood came to an abrupt end when his abusive father succumbed to drug addiction and abandoned the family. Blair and his mother moved to a bad neighborhood, and soon he was in and out of juvenile detention, joining a gang just to survive. Then his mother fell in love with a successful entrepreneur who took Ryan under his wing.

This inside story of WeWork and its CEO tells the remarkable saga of one of the most audacious, and improbable, rises and falls in American business history. Veteran journalist Reeves Weideman dives deep into WeWork and its CEO's astronomical rise, from the marijuana and tequila-filled board rooms to cult-like company summer camps and consciousness-raising with Anthony Kiedis. Billion Dollar Loser is a character-driven business narrative that captures, through the fascinating psyche of a billionaire founder and his wife and co-founder, the slippery state of global capitalism. \

Whale Hunt in the Desert divulges the unbridled lengths to which casinos go to bag the world's biggest gamblers - the whales. This definitive exposé reveals the shrouded world of ultra-high rollers and the Faustian pacts they forge with their hosts, the casino representatives whose job it is to part them from their fortunes. Private jets, penthouses, personal chefs, show-up money, rebates on losses, and the most beautiful women on Earth - nothing is too excessive.

The Untold Story of the Quiet Genius Who Built the Brand That Changed Global BusinessRed Bull is more than a drink. It’s a symbol. A movement. A myth made real through vision, patience, and relentless execution. And behind it all stood one man: Dietrich Mateschitz—the Austrian marketing mastermind who turned a quirky Asian tonic into a $25+ billion global empire without ever chasing the spotlight. Now, for the first time, English-speaking readers can finally access the definitive account of how Red Bull was built—written by Austrian journalist Wolfgang Fürweger, and originally ...