Business Development Marketing

Stand aside, we’re coming through! That’s the cry of a new generation of technology vendors. They have a new approach to enabling success for their customers. And they’re thriving as a result. These vendors all have subscription pricing at the heart of their business. Each has learned that if customers don’t feel they’ve had success, recurring revenue doesn’t grow, and may even decline. What makes them different? They have absolute clarity about what the customer considers success to be. And they’ve built their business around enabling that success.

A unique and significant guide to selling more books through personal appearances and online interviews, brimming with information and resources as well as tips and ideas from nearly two dozen author-speaker professionals.The most powerful tool in your book promotion toolkit is your personality. The fact is that personality sells books.

The best companies and most successful salespeople live by a three-word mantra - "it's all about them" - because when they relentlessly focus their brand on their customers instead of themselves, their businesses flourish. All About Them shows listeners how to use this simple but extremely powerful influencing technique. Bruce Turkel, who has advised some of the world's greatest companies, including American Express and Bacardi, lays the groundwork by relating his personal journey of discovery to the "All About Them" principle.

Do you struggle with closing the sale? Don’t worry - you’re not alone. The sales process is more than just a funnel - it’s a staircase. As the salesperson, it’s your job to earn a prospective client's business by moving them from one step to another. That’s where The Selling Staircase comes into play. This book is a five-step approach to move your clients through an authentic sales process. We go through these steps in-depth throughout the book. This framework will bring new awareness about what you’re doing and how to be more effective in the sales process.

What makes you stand out? In a world filled with good choices, why should your prospective clients choose you over the competition? In short, it comes down to answering one question: "Why should I choose you?" Whether you compete in a market saturated with similar service companies, or with franchises and corporations thousands of times your size, Lobster on a Cheese Plate will give the tools you need to take them on and win.

Mandi Graziano used to think “sales'' was a dirty word. Then she made a living out of it and realized we all need sales in every aspect of our lives, not just business. Sales Tales: The Hustle, Humor, and Lessons From a Life in Sales is Graziano’s passionately told, vibrantly funny account chronicling her colorful career in sales, the skills she gained, and the lessons learned over the last 20-plus years. Honest, entertaining, and overflowing with practical tips and strategies, Sales Tales is sure to resonate within the business world and beyond.

Three short years ago, when Chris Brogan and Julien Smith wrote their best seller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say - you need more than just a good idea, trust among your audience, or a certain number of fol­lowers.

Trend forecaster James Wallman reveals the world's growing sense of stuffocation – and how we can move away from it. We have more stuff than we could ever need - clothes we don't wear, kit we don't use, and toys we don't play with. But having everything we thought we wanted isn't making us happier. It's bad for the planet. It's cluttering up our homes. It's making us feel 'stuffocated' and stressed - and it might even be killing us.

Start your own business with this step-by-step guide. Discover amazing tips for creating and developing your idea; quick and powerful questions regarding legal structures, so you can discover the best one for you; seven secrets that makes a remarkable brand; four powerful strategies for effective branded marketing; valuable insights into funding; and much more.

In their best-selling business classic Lean Thinking, James Womack and Daniel Jones introduced the world to the principles of lean production, principles for eliminating waste during production. Now, in Lean Solutions, the authors establish the groundbreaking principles of lean consumption, showing companies how to eliminate inefficiency during consumption.

In today's competitive landscape, digital marketing has emerged as an essential component for small businesses aiming to thrive and expand. Unlike traditional marketing methods, which often require substantial financial investments, digital marketing provides cost-effective strategies that can yield significant returns. Small businesses can utilize various online platforms to reach their target audiences, engage with customers, and build brand loyalty. By harnessing the power of digital marketing, small business owners can level the playing field against larger competitors, ensuring their ...

Don’t be daunted by a challenging economy and fierce competition. Even in the toughest environment, innovative, highly profitable businesses abound. And yours can be one of them with Now, Build a Great Business! This essential success kit from business heavyweights and acclaimed authors Mark Thompson and Brian Tracy is filled with straightforward, powerful strategies to ignite growth in your business.

Sales is not a ‘soft skill’, it’s a hard job! There’s no shortage of things you need to be good at in order to be successful. The Profession of Sales offers a deep dive into the must have skills required for success, most important among them…asking great QUESTIONS, and LISTENING with the intent to understand. Whether you are looking for a competitive edge, trying to find more prospects, shorten your sales cycle, or improve your conversation rates, The Profession of Sales is the perfect recourse for Sales Professionals, Sales Managers, Entrepreneurs, and Business Owners.This real ...

Are you thinking about selling your business? This audiobook is filled with practical, step-by-step advice that will help you get the most cash for the blood, sweat, and tears you've invested. Gerry T. Pandaleon, CPA, CMA, FCPA, brings three decades of experience as a CPA, controller, and CFO to this user-friendly guide to selling your business. Her lively, arm-around-your-shoulder style teaches you how to build equity into your business while preparing it for sale.

Lifelong learning has become a multibillion-dollar business, with more than 60 million adults currently engaged in webinars, webcasts, in-house training, continuing education classes, and more. But it is also an industry in flux, as newcomers topple old-guard organizations that can’t keep pace with the need for instant access to materials and flexible delivery methods, as well as demands for community and connection.

If today’s brands want to succeed, they have to be in the conversation, and influencers make that happen. The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective and sustainable influencer marketing plan.

As the irreverent title suggests, entrepreneurship is not for everyone. Steve Halloran’s deeply personal and engaging anecdotes provide listeners with the sobering truth that stepping out on your own in business is some of the hardest work you’ll ever do in your life. Halloran doesn’t sugarcoat anything for his listeners. Instead, he gives the advice he’s cultivated over the course of his storied and successful career as a serial entrepreneur—always teaching, always telling the truth, and always finding the positive among the chaos of being a business owner.

This groundbreaking book shows nonprofits a new way of operating in our increasingly connected world: a networked approach enabled by social technologies, where connections are leveraged to increase impact in effective ways that drive change for the betterment of our society and planet.

One of the biggest challenges faced by every sales professional during their career is learning to gain access to the decision-makers at companies, businesses, or organizations they hope to sell to. These decision makers – collectively known as the C-suite – tend to be intimidating, pose difficult questions, and are prone to making snap judgements about sales representatives during the first few minutes of any meeting.

Discover the ultimate guide to building a profitable, home-based business with Home-Based Business Blueprint. If you're ready to take control of your financial future and create a reliable income stream from the comfort of your own home, this audiobook is exactly what you need. Forget about expensive startup costs, long commutes, and corporate red tape—this guide empowers you to take charge of your income and build a business that works for you.