Business Education

The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough—today companies need “radical differentiation” to create lasting value for their shareholders and customers.

Todd Rogers and Jessica Lasky-Fink offer the most valuable practical writing advice today. Building on their own research in behavioral science, they outline cognitive facts about how people actually read and distill them into six principles that will transform the power of your writing. Including many real-world examples, a checklist and other tools, this guide will make you a more successful and productive communicator. Rogers and Lasky-Fink bring Strunk and White’s core ideas into the twenty-first century’s attention marketplace.

When you're fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a luxury. But it's a skill you must cultivate to succeed: You'll lose time, money, and influence if your e-mails, proposals, and other important documents fail to win people over.

Are you self-aware, rational, and pragmatic, yet still unable to achieve the results you want in your management, business or career? Success in business doesn’t solely depend on diligent planning, executing and ‘doing’. The ‘human factor’ plays a vital role in accomplishment and prosperity. As an executive or a business owner, your success depends first and foremost on your mental conduct. It’s not enough to learn tactical methods and techniques, or plan a strategy; in order to succeed in today’s competitive reality, you must first tackle your mental side and reprogram your ...

Are you tired of watching others build wealth through real estate investing while you're on the sidelines? Imagine earning passive income, creating a profitable property portfolio, and securing valuable assets, even starting with little to no capital. Easy Real Estate Investing for Beginners is your step-by-step guide to navigating the real estate market, securing smart property investments, and maximizing returns while minimizing risk.

Want to self-publish your book but don't know where to start? Worried it's too complex or you don't have the right skills? This updated and expanded Fourth edition of Successful Self-Publishing provides everything you need to successfully self-publish your book in ebook, print, and audio formats, plus proven marketing strategies to reach more readers/listeners. Written by award-winning, New York Times and USA Today bestselling author Joanna (J.F.) Penn, this practical guide shares the exact methods used to publish more than forty books and build a multi-six-figure author business.

Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.

Developed by experienced real estate professors and professionally narrated for easy listening, this course is a valuable tool when preparing for your real estate licensure examination in New York. The audio is focused and high-yield, covering the most important topics you need to know to pass your licensure examination. The material is accurate, up-to-date, and broken down into 15 bite-sized chapters. There is a Q&A and a “key takeaways” section following each chapter to review questions commonly tested and drive home key points.

To succeed in today's transforming business world, organizations need business intelligence capabilities to make smarter decisions faster than ever before. This updated second edition of Learn Power BI takes you on a journey of data exploration and discovery.

Mindshift reveals how we can overcome stereotypes and preconceived ideas about what is possible for us to learn and become. At a time when we are constantly being asked to retrain and reinvent ourselves to adapt to new technologies and changing industries, this book shows us how we can uncover and develop talents we didn't realize we had - no matter what our age or background.

You want to write a nonfiction book that matters. Book readers love and rave about a book they underline, dog-ear, and highlight. How do you do that, when you’ve never written a book like that before, when you aren’t sure what content to include in a nonfiction book, or how to organize it? And when you’re not sure if your idea is worth pursuing in the first place? At the heart of the answers to all these questions is a craft created by A. J. Harper, ghostwriter and editor for some of the foremost thought leaders of our time.

In network marketing, the easiest and most comfortable way to prospect, sell, and sponsor, is with... a story. Facts are boring. Everyone represents a company with great facts. Our prospects have heard that all before. But with a story, everything changes. The prospect becomes involved in the story, and instantly sees what you see. And isn't that what you want? So forget the flip chart, the presentation book, the website, the PowerPoint, and the video.

Do you want to master the art of growing marijuana? Are you interested in starting a highly profitable cannabis business? Would you like to discover an easy, simple blueprint for growing weed that actually works? Growing marijuana is incredibly simple, if you have the right knowledge. And that’s how this guide will help you.

Cuántica Activa Audiolibros se enorgullece en presentar el audiolibro en español: Crea, persigue y logra tus metas es el título más vendido en la historia acerca de cómo lograr tus objetivos. Este audiolibro se basa en la versión actualizada por el autor. Está dirigido a pesonas ambiciosas que quieren dar pasos firmes para obtener sus metas lo más rápido posible. Si tú eres ese tipo de persona, las ideas contenidas aquí, te van a ahorrar muchos años de trabajo duro y vas a obtener las metas que te propongas más fácil y rápidamente.

In the age of email and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling work, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.

Based on more than 25 years of experience, best-selling author and facilitator Ernest Holm Svendsen takes you on the most important journey of your life. The journey from the prison of your mind to the vitality and aliveness of the present moment. In his down-to-earth style and using practical exercises and experiments, Ernest shows you exactly how to change your life by shutting down your autopilot and waking up to the spontaneous joy of being in the present moment.

Change your child's future starting today: Learn how to use Stephen R. Covey's proven 7 Habits to create a leadership program for kids of all ages, so they can be more effective, more goal oriented, and more successful.

You’ll find out how to make Quickbooks a financial driver for your company, not just a bookkeeping tool. This book describes how you can avoid getting too detailed with your accounts and sub-accounts - and remember to reconcile them. You’ll find out how to easily calculate sales tax, make loan payments, and manage your payroll taxes in a flash!

The inspirational story of a former Microsoft executive’s quest to build libraries around the world and share the love of books What’s happened since John Wood left Microsoft to change the world? Just ask six million kids in the poorest regions of Asia and Africa. In 1999, at the age of 35, Wood quit a lucrative career to found the nonprofit Room to Read. Described by the San Francisco Chronicle as "the Andrew Carnegie of the developing world", he strove to bring the lessons of the corporate world to the nonprofit sector - and succeeded spectacularly.

A unique and significant guide to selling more books through personal appearances and online interviews, brimming with information and resources as well as tips and ideas from nearly two dozen author-speaker professionals.The most powerful tool in your book promotion toolkit is your personality. The fact is that personality sells books.