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Merging research and real-world application, this insightful guide reveals what really drives decisions and introduces listeners to the persuasion equation - a powerful combination of factors proven to speed agreement.

Leadsology®: Marketing the Invisible is written for independent professionals who want to enjoy a predictable weekly flow of high quality new client inquiries.

In this groundbreaking new book behavioural experts Stephen Martin and Joseph Marks pinpoint the eight powerful traits that determine who gets heard and who gets ignored. They show how such apparently irrelevant details as a person’s appearance or their financial status influence our response to what they have to say, regardless of its wisdom or foolishness. They explain how trust is won, even when it may not be deserved. They analyse the nature of the charismatic speaker and the verbal and physical cues they employ.

Panel discussions are a mainstay of events, from huge in-person conferences to small online networking meetings. So if you've got the job of moderating one, or being a panelist yourself, it makes sense to learn how to do it exceptionally well, from a professional. In this expert guide, former BBC TV presenter, professional moderator and award-winning speaker Penny Haslam, shares her vast experience. Whether you've got experience or are new to panels, this audiobook covers every aspect so you can be a roaring success.

Gaining the competitive edge in today's business world requires every advantage. How you speak and sound is as important to your success as the clothes you wear and the way you look. The Executive Voice Trainer shows you how to speak and sound to become a dynamic, confident speaker and advance your career.

When cultivating profitable business relationships, there are people of value you haven't met yet, people you know but may have overlooked, and others that just aren't a fit for your network. Because your time is too valuable to waste, you need to know how to evaluate each connection. What are the signs that someone is a good fit for your business network? How do you uncover and cultivate the right relationships?

This book serves as a presentation resource for everyone from interns to executives in the private sector. It centers around a proprietary presentation framework and outlines the complete formula to preparing, designing, and delivering an effective professional presentation. The Effective Presenter combines information, research, and firsthand experiences to offer unique insights and outline common misconceptions of professional presentations. It provides a blend of practical skills and advice to supplement the optimal presentation formula and build confidence.

Developing and delivering presentations is typically challenging for technical professionals because they struggle with what to say about their work and how to say it. If they can't communicate their work in a relatable way, their work loses recognition and they miss out on top projects. In Luminary: Master the Art and Science of Storytelling, certified executive coach and CEO of an award-winning leadership development firm, Jack Griffin, solves these pain points by guiding technical professionals on how to create and deliver effective presentations in all settings.

Fortune 500 strategist and best-selling management author Ken Tucker explores the challenging skill sets required to navigate conflict and crucial conversations effectively. Drawing upon decades of experience in the corporate and government worlds, Tucker teaches leaders how to say what they really need to say and say it right, so their people and organizations execute the results they want and need.

Toastmasters, a name synonymous with public speaking, is dedicated to developing its members' communication and leadership skills. Now Distinguished Toastmaster Jeremey Donovan and Public Speaking World Champion Ryan Avery break down the winning speeches from Toastmasters' prestigious annual competition—providing you with tips and techniques guaranteed to improve your speaking, presentation, and communication skills. They also include a special section of insights and advice for listeners who aspire to become serious public speaking competitors.

Rule of 24 was already taking place when the 2020 COVID pandemic impacted the business world. The old prospect strategies weren’t working like they used to; your sales process was harder and harder to follow, and you simply weren’t getting as much face-to-face time as you once did. We wrote this book two years before the pandemic and the client engagement challenges and solutions that have presented itself during COVID-19 were an acceleration of what we predicted in 2018.

Storyshowing is an instruction manual for making connections. Storytelling has been shown to be one of the most effective methods of persuasion, motivation, and inspiration, yet the disconnect remains - you're still only telling. To truly influence people, you need to go deeper than that - you need to show them your story. By inviting your audience in, you connect on a much deeper, more emotional level; you bypass the brain and connect at the root of what it means to be human, leaving a profound impact on their entire outlook.

No matter if you are a novice or veteran comedian, you want more stage time. What if you could make stage time happen anytime? Thanks to standup comedian James D. Creviston, you can make your own stage time by learning to produce your own comedy shows for fun and profit! Through his own trial and error, James has come up with a way to make more stage time for him and his comedy friends. With this how-to book, James will show you the tricks and secrets to producing your own comedy show, for fun and profit.

The Pin Drop Principle is a step-by-step master class for anyone wishing to become a more confident and credible communicator. Lewis and Mills believe all business professionals ought to deliver their message in such an engaging way that one could literally hear a pin drop when they speak. The secret to doing so comes from an unusual world: professional acting.

Running Effective Meetings For Dummies shows you how to plan, guide, and run a great meeting, whether you're doing it face-to-face, fully virtual, or a combination of both. Authors Dr. Joseph Allen, industrial and organizational psychologist, and Emmy-award winning communications expert Karin Reed team up to walk you through the steps you need to take to make your next meeting your best one yet.

In today's connection economy, the most successful leaders inspire their people with purpose and meaning. Powerful corporate storytelling can mobilise people around an organisational objective in a way that a focus on market share never will. Be it a digital transformation or a diversity and inclusion initiative, corporate change needs the support of the people in that organisation in order to stick. Yet, while all stories can move people to take action, storytelling isn't a one size fits all.

Have you ever immediately forgotten the name of someone you just met? Would you like to remember the names of five, fifteen, twenty, or fifty people you met at a business or social event? Would you like to have the freedom to go back to someone you met at an event to make a business or social connection without having the embarrassment of asking their name again? Bob Miller will teach you how. With over two decades as a professional magician, he has met many people while performing his magic shows. He would regularly name everyone in the audience. It's not a trick! It's a memory skill that ...

Do you have a fear of public speaking? Kyle Faber tells you exactly how you can overcome your fears of public speaking, how to prepare for your first speech, how to develop confidence, how to select your topic, how to analyze your audience, how to organize your speech, how to outline your speech, how to prepare visual aids, and how to deliver your speech and your message effectively. It's all here!

That’s what your colleagues or clients will say once you have facilitated a workshop using what you will learn in this book by nationally recognized facilitator and award-winning author Eric Meade.

NLP is currently used in business, sports coaching, therapy, counselling, coaching, training, teaching, sales, advertising - in fact in any area where people want to achieve better results for themselves and others. In this Practitioner manual, we are not presenting NLP as something it is not. NLP is a powerful toolkit, and it is well worth the time and effort required to learn and master its subtleties. You learn all basic techniques that you need to know to practice NLP!