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From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the "persuasion industry" to reveal the powerful tools, techniques, technologies, and psychologies seeking to stimulate us all to buy more - often without us consciously realizing it.

Failed conversations can take a heavy toll on our professional and personal lives, threatening to damage relationships, erode trust, and make it impossible to resolve conflicts, reach decisions, or achieve mutual understanding. Conversation Transformation gives you practical guidelines for managing the six most common (and aggravating) conversation killers: yes-buts, mind-reads, negative predictions, leading questions, complaining, and verbal attacks. Each chapter guides you through a three-step process for replacing unconstructive habits with more effective responses.

Wisdom without passion is a Ferrari with no gas in the tank. Passion without wisdom is a tricked-out 57 Chevy with no steering wheel. Baby Boomers have relied on wisdom to pave the way to success. Education, knowledge, investing strategies, 401(k)s, real estate leverage, and carefully contrived career paths were expected to lead to success in the golden years. Seeing the overall failure of that formulaic approach to life, younger generations today have relied on passion as the guiding principle for their version of success.

Love Your Team is a conversation-by-conversation survival guide for sales managers who want to thrive in a world where their top talent can walk out the door without taking a single step. Helen Fanucci provides detailed instructions on how to shift focus from merely hitting sales goals to putting sellers first—as people and performers—making YOU the reason they join, stay, and win.

If you are a B2B high-ticket service provider seeking to grow, you need cost-effective outreach to your ideal clients. Sweet Leads is the perfect guide to identifying, approaching and nurturing prospects who need your solutions or you are looking to partner with. Using the proven six-step ZZ Framework, this concise handbook gives you the tools and know-how to plan, execute and optimise your outreach campaign.

There’s nothing more frustrating than an unproductive meeting - except when it leads to another unproductive meeting. Yet every day millions of people conduct meetings - in person or online - without the critical understanding or formal training on how to plan and lead them effectively. This book offers a structured method to ensure that meetings will produce clear and actionable results. Meetings that are profitable and productive ultimately lead to fewer meetings. This book offers leaders a significant edge by

In this fun and provocative book, Michael Fanuele, one of the world’s most successful marketing strategists, shares The Six Skills of Inspiration. With insights from music, politics, business, neuroscience, and a recipe for radishes, Stop Making Sense shares the creative blueprint that can unleash the inspiring leader in all of us.

The Bullseye Principle is the definitive how-to guide for communicating, collaborating, and executing as a leader in the corporate arena. With these "soft skills" trending above technical knowledge in executive wish lists, this audiobook provides invaluable guidance for new and experienced leaders alike; from the planning stages to the outcome and beyond, the discussion features critical insight and actionable tips based on award-winning methods.

Meet Iris, a sales manager so overwhelmed by meetings she feels like a hamster on a wheel. Just in time, Iris finds a coach - a meeting efficiency and etiquette expert with a simple plan that helps her to meet less, make better use of meeting technology, and get more done.

When you speak do others listen? Does your message land? Do people act upon your words? In business and in life, great communication is the key to getting exceptional results. If you want to be more persuasive, have more gravitas, and build better relationships this audiobook will show you how. Starting his career as an actor, author Dominic Colenso starred alongside some of the UK's most famous performers. He now works with businesses around the world, helping individuals and teams take centre stage and deliver outstanding performances.

Learn how to tell a good story with Your Story, Well Told! Jam-packed with some of the best storytelling strategies, this manual gives creatives the confidence bump they need to make the sale, land the client, propose a toast, or impress their date. The following is (not) a work of fiction. We've all got stories to tell - but how do you make your story the best story? In Your Story, Well Told!, The Moth veteran Corey Rosen inspires you to get on stage and tell your story.

Virtually all job hunting experts agree that networking is the best way to find a great job. But most people don't have connections to the decision makers who do the hiring. And "networking" books, which are mostly written by and for salespeople, suggest aggressive tactics, often confusing these with real networking. They focus on building a powerful network over the course of a lifetime. But when you need a new job, you don't have time to build a huge, powerful network. You've got to use the network you already have.

Some people think the workplace is no place for funny business. But the upside of humour for our careers is significant. A recent survey of more than 700 CEOs showed that 98 per cent prefer job candidates with a sense of humour and 84 per cent think that funny employees do better work. Psychologist Dr Jennifer Aaker and comedian Naomi Bagdonas' research has shown that humour makes us feel more competent and confident, strengthens relationships and boosts resilience during difficult times.

Going beyond just handling nerves and presenting PowerPoint slides, Develop Your Presentation Skills provides you with a practical toolkit for developing a belting presentation and improving your confidence along the way. It includes practical help with unpicking the original brief, understanding just what the audience wants, facing your performance demons and constructing compelling content that will keep your audience rapt with attention.

Whether you're making a formal presentation, wooing a client, closing a sale, or proposing an idea, persuasive communication can make the difference between success and failure. Well Said! shows listeners how to put themselves in their audience's shoes and tailor their message to the needs of decision makers. It reveals simple but powerful techniques anyone can use to prioritize, organize, and economize their words so that their communications are concise, clear, and - most importantly - convincing.

That’s one lesson Rishabh Shah learnt after he founded I.I.M.U.N. (India’s International Movement to Unite Nations) in 2011. Now, as the world’s largest youth-run organisation, they work with thousands of young people across 220 cities in India and more than 35 countries to put together concourses for school children. The aim is to sensitise leaders of tomorrow about the world, from the Indian lens.

How to Wash a Chicken is not an audiobook about public speaking (or chickens); it’s a comprehensive playbook for business leaders and people on their way up to give the best presentations of their lives and embark on a circle of presentation success. With concrete suggestions, helpful tricks, and step-by-step guidance that’s applicable to all industries, Tim Calkins sets out to propel his listeners to create and deliver effective business presentations and pitches.

What does it mean to create a “model”? First, we naturally tune our attention toward role models during early childhood and take data to form an accurate model of our world. And from there, we model and remodel ourselves to become more like the ideal person we conceptualize in our imagination. Business Model gives listeners a front-row view of Williams’ own life experiences that gave rise to his unique business model. Listeners will be treated to countless inspiring perspectives on self-transformation, business success, and transcending adversity.

Do you need a resource that you can pull out of your pocket to liven up meetings, trainings, professional development, and teaching? The 50 easily applied techniques in this timely manual spur creativity, stimulate energy, keep groups focused, and increase participation.

In a business world where we are told that time is money, the real currency is communicating clearly at a poised and measured pace. Better Business Speech: Techniques, Tricks, and Shortcuts for Public Speaking at Work by Paul Geiger focuses on the challenges of being a strong communicator in a range of business settings. It begins with the basic premise that all speaking for business is public speaking. Therefore, these are the communication scenarios where any lack of confidence in speech ability will be magnified.