Business Genius

In this book, multi-award-winning sales expert and BRAIN APPS author Robert Best will show you how to leverage the latest in neuroscience research to sell directly to your target: your customer's brain. Learn why and how you should always appeal to your customer's emotions. Discover the weird quirks of the human memory that keep you from making an impact on your customer—and how to overcome them.

When we acquire valuable knowledge and are willing to share our expertise, we speed our personal growth, honing our minds, sharpening our spirits, and establishing our legacy. It is about giving back, offering our best to others so that they can find the best in themselves. And, with appreciation, they can pay it forward, continuing the cycle.

In Life Finds a Way, biologist Andreas Wagner reveals the deep symmetry between innovation in biological evolution and human cultural creativity. Rarely is either a linear climb to perfection - instead, "progress" is typically marked by a sequence of peaks, plateaus, and pitfalls. For instance, in Picasso's 40-some iterations of Guernica, we see the same combination of small steps, incessant reshuffling, and large, almost reckless, leaps that characterize the way evolution transformed a dinosaur's grasping claw into a condor's soaring wing.

Unlock your potential with The Beginner's Guide to UGC Creating: A Step-by-Step Guide to Getting Started as a UGC Creator. This comprehensive guide offers aspiring UGC creators a clear, actionable roadmap to success in the dynamic world of User-Generated Content (UGC).

There is a Principle of Power in every person. By the intelligent use and direction of this principle, man can develop his own mental faculties. Man has an inherent power by which he may grow in whatsoever direction he pleases, and there does not appear to be any limit to the possibilities of his growth.

In 1933, Albert Einstein fled Nazi Germany for the leafy streets of Princeton, NJ. He would have been welcome anywhere, but Einstein joined the Institute for Advanced Study. Abraham Flexner, the institute's founder, wasn't a physicist or mathematician. The team of thinkers that Flexner assembled produced some of the greatest scientific advances of the 20th century. The man had a knack for leading genius. Einstein's Boss filters Flexner's practices through the lens of modern business, where industries from computing to engineering to biotechnology compete for top talent and cutting-edge innovations.

The everyday moments of creative work can be rife with fear and fraught with risk. Bringing ideas into reality takes courage! In Drawing on Courage, designer, entrepreneur, and d.school teaching fellow Ashish Goel examines what it takes to be courageous. Speaking on real-world situations with humor and insight, Goel explains the four stages of every courage journey: fear, values, action, and change. And he helps you develop the skills you need to master each stage (even if it scares you).

This audiobook contains the biggest collection of valuable quotes that you will ever find! You can use the quotes you find in this book to help you with ideas, public speaking, and essay-writing prompts.

One of the nation's leading psychologists asks why today's corporate leaders desire but reject creative solutions - and finds some surprising conclusions.

Although each instance of creativity is singular and specific, Kyna Leski tells us, the creative process is universal. Artists, architects, poets, inventors, scientists, and others all navigate the same stages of the process in order to discover something that does not yet exist. All of us must work our way through the empty page, the blank screen, writer's block, confusion, chaos, and doubt.

The biggest threat facing modern business is the sheer complexity of an uncertain future. That, and the fact that everyone is busy. Too busy for progress. Workplace cultures have become cursed with efficiency. And so when it comes to developing strategy, we default to our defaults. We favor quick fixes, easy templates, and familiar approaches, developing 'robust plans' that do little to mitigate strategic risk or generate new value. The result? The future comes, and businesses die.

The New York Times best-selling Freakonomics changed the way we see the world, exposing the hidden side of just about everything. Then came SuperFreakonomics, a documentary film, an award-winning podcast, and more. Now, with Think Like a Freak, Steven D. Levitt and Stephen J. Dubner have written their most revolutionary book yet. With their trademark blend of captivating storytelling and unconventional analysis, they take us inside their thought process and teach us all to think a bit more productively, more creatively, more rationally.

You will hear stories based on 12 years of developing leaders using the Leaders Who Coach™ model. After each chapter there are action steps you can use to give you a place to begin or continue your coaching practice within your own organization.

The book covers numerous tech entrepreneurial founders and software developers, and the exciting brands or products that they created. It goes deep on a handful of them, narrowly divulging exactly how a few software developers and startup founders created breakthrough tech products like Gmail, Dropbox, Ring, Snapchat, Bitcoin, Groupon, and more. It highlights and unpacks the general hero-worship that the media and our own minds practice about tech founders and tech entrepreneurs.

Esta biografia atual apresenta pela primeira vez uma visão completa dos anos de Cook na Apple—de sua contratação ainda jovem para o setor de operações até os desafios como CEO. Recheada de bastidores e entrevistas com nomes que ajudaram a moldar a empresa como é hoje, traz um vislumbre das mudanças e dos novos rumos traçados por Cook enquanto tenta alcançar seu ideal: fazer da Apple—e do mundo—um lugar melhor.

Do games hold the secret to better productivity? If you’ve ever found yourself engrossed in Angry Birds, Call of Duty, or a plain old crossword puzzle when you should have been doing something more productive, you know how easily games hold our attention. Hardcore gamers have spent the equivalent of 5.93 million years playing World of Warcraft while the world collectively devotes about 5 million hours per day to Angry Birds. A colossal waste of time? Perhaps. But what if and use it for more creative and valuable pursuits?

Becoming Einstein's Teacher will help you understand what it is to be a genius, how the brain works, and what it means to learn in the 21st century driven by artificial intelligence. Becoming Einstein's Teacher will show you how to tap into this one thing all your students have that enables lifelong learning without extra curriculum, new tech, more hours in class, or endless homework nights.

In 2011, Tim Cook took on an impossible task - following in the footsteps of one of history's greatest business visionaries, Steve Jobs. Facing worldwide scrutiny, Cook (who was often described as shy, unassuming and unimaginative) defied all expectations. Under Cook's leadership Apple has soared: its stock has nearly tripled to become the world's first trillion-dollar company. From the massive growth of the iPhone to new victories like the Apple Watch, Cook is leading Apple to a new era of success.

Knowing how to negotiate and persuade your client or boss to say yes to what you want is no longer difficult, if you follow the step-by-step strategy in this guide to position yourself in a win-win situation. Unlike other guides, this one will provide key negotiation and persuasion techniques to start right away to strengthen your ability to influence people to achieve your desired outcome with greater success.

We are about to enter a new age of creativity that will require a new set of superheroes to help the world thrive. This audiobook will make you one of those creative superheroes by unleashing new creative superpowers to help you solve your biggest business problems. This is the modern skillset for creative problem solving.