Business History

The 1980s was the most outrageous and turbulent era in the financial market since the crash of ’29, not only on Wall Street but around the world. Michael Lewis, as a trainee at Salomon Brothers in New York and as an investment banker and later financial journalist, was uniquely positioned to chronicle the ambition and folly that fueled the decade. In these trenchant, often hilarious true tales we meet the colorful movers and shakers who commanded the headlines and rewrote the rules.

This book explores what we can learn from the global history of financial bubbles and their booms and busts. Warren Buffett once said, "The first rule of an investment is don't lose money. And the second rule of an investment is don't forget the first rule. And that's all the rules there are." The tales of overreaching hubris and greed that follow in this book remind us not to get carried away and risk investment losses that are hard to recover from. Bulls and Bears make money, but Hogs get slaughtered. Navigating the financial markets' twists and turns can often feel like deciphering a ...

What if you could approach challenges not as roadblocks, but as territories waiting to be claimed? Imagine possessing the strategic brilliance of Alexander the Great, the unwavering resolve that carved empires, and the influential charisma of Cleopatra that commanded attention and loyalty, the persistence and genius of Ghengis Khan. In a world demanding resilience, vision, and bold action, the timeless principles of history's most formidable leaders are more relevant than ever.

To a degree both engrossing and alarming, the story of fast food is the story of postwar America. Fast Food Nation is a groundbreaking work of investigation and cultural history that may change the way America thinks about the way it eats.

Our world is being transformed by the Internet and the near limitless choice that it provides to consumers; tomorrow's markets belong to those who can take advantage of this. The Long Tail is really about the economics of abundance, an entirely new model for business that is just starting to show its power as unlimited selection reveals new truths about what consumers want and how they want to get it.

Web3 Marketing: A Handbook for the Next Internet Revolution is the essential book for anyone looking to understand the next era of the internet and start building. Beyond the sensational hype and headlines around crypto and NFTs, a real revolution is taking place: new technologies for owning, moving, and organizing value spell the overdue end of an internet where a few huge companies hoard data and power, and open a new frontier for products, services, and applications in which ownership and control belongs to creators, builders, and users.

Are you eager to start an online business but feel intimidated by technology? Looking for a way to leverage AI without being a tech expert? This comprehensive audiobook is your gateway to entrepreneurial success with ChatGPT!

Few people have made decisions as momentous as Eisenhower, nor has one person had to make such a varied range of them. From D-Day to Little Rock, from the Korean War to Cold War crises, from the Red Scare to the Missile Gap controversies, he was able to give our country eight years of peace and prosperity by relying on a core set of principles. These were informed by his heritage and upbringing, his strong character and his personal discipline, but he also avoided making himself the center of things. He tried to be the calmest man in the room, not the loudest.

When Elon Musk was a kid in South Africa, he was regularly beaten by bullies. One day a group pushed him down some concrete steps and kicked him until his face was a swollen ball of flesh. He was in the hospital for a week. But the physical scars were minor compared to the emotional ones inflicted by his father, an engineer, rogue, and charismatic fantasist.

Music journalists Dean Budnick and Josh Baron chronicle the behind-the-scenes history of the modern concert industry. Filled with entertaining rock-and-roll anecdotes about The Rolling Stones, The Grateful Dead, Pearl Jam, and more - and charting the emergence of players like Ticketmaster, StubHub, Live Nation, and Outbox - Ticket Masters will transfix every concertgoer who wonders just where the price of admission really goes. This edition has an updated epilogue that covers recent industry developments.

For decades, hidden from the public eye, William Morris agents made the deals that determined the fate of stars, studios, and networks alike. Mae West, Frank Sinatra, Marilyn Monroe, Danny Thomas, Steve McQueen--the Morris Agency sold talent to anyone in the market for it, from the Hollywood studios to the mobsters who ran Vegas to the Madison Avenue admen who controlled television.

Innovation is the subject of countless books and courses, but there's very little out there about how you actually innovate. Innovation and entrepreneurship are not one and the same, although aspiring innovators often think of them that way. They are told to get an idea and a team and to build a show-and-tell for potential investors. In Innovating, Luis Perez-Breva describes another approach.

Every now and then, a story comes along that absolutely captures your attention. Dubai is one of those for me, but not just me - millions around the world yearn to come to Dubai. This global super city, which just five decades ago was a cholera-plagued backwater, might just be the picture of a dream becoming reality. But how, exactly, did this incredible transformation take place? Leadership! But not your run-of-the-mill government leadership, nor typical corporate leadership....

This audiobook chronicles the birth and rise to greatness of the American auto industry through the life of Harley Earl, an eccentric six-foot-five, stuttering visionary who dropped out of college and went on to invent the profession of automobile styling, thereby revolutionized the way cars were made, marketed, and even imagined. Harleys Earl’s story qualifies as a bona fide American family saga. It began in the Michigan pine forest in the years after the Civil War, traveled across the Great Plains on the wheels of a covered wagon, and eventually settled in Hollywood, California.

The best-selling author of Bringing Down the House (63 weeks on the New York Times best seller list and the basis for the hit movie 21) and The Accidental Billionaires (the basis for the Academy Award-winning film The Social Network) delivers an epic drama of wealth, rivalry, and betrayal among megawealthy Russian oligarchs - and its international repercussions.

Bina Venkataraman sees the way forward. A journalist and former adviser in the Obama White House, she helped communities and businesses prepare for climate change, and she learned firsthand why people don’t think ahead - and what can be done to change that. In The Optimist’s Telescope, she draws from stories she has reported around the world and new research in biology, psychology, and economics to explain how we can make decisions that benefit us over time.

Who is the richest person in the world, ever? Does where you were born affect how much money you'll earn over a lifetime? How would we know? Why, beyond the idle curiosity, do these questions even matter? In The Haves and the Have-Nots, Branko Milanovic, one of the world's leading experts on wealth, poverty, and the gap that separates them, explains these and other mysteries of how wealth is unevenly spread throughout our world, now and through time.

If you’re anything like journalist Stephanie McNeal—aka, a millennial woman—you spend hours every day indulging in Instagram’s infinite scroll. The influencers on the platform aren’t just providing eye candy; these tastemakers impact how we cook, consume, parent, decorate, think, and live. But what exactly is going on behind the curtain of the perfectly curated Instagram grids we obsess over the most? Through intimate, funny, and vulnerable reporting, McNeal takes us through the looking glass and into the secretive real world of three major influencers.

One of Michiko Kakutani's (New York Times) top 10 books of 2016. A funny thing happened on the way to the digital utopia. We've begun to fall back in love with the very analog goods and ideas the tech gurus insisted that we no longer needed. Businesses that once looked outdated, from film photography to brick-and-mortar retail, are now springing with new life. Notebooks, records, and stationery have become cool again.

From government to business, banks to media, trust in institutions is at an all-time low. But this isn't the age of distrust - far from it. Rachel Botsman reveals that we are at the tipping point of one of the biggest social transformations in human history. A new world order is emerging: We might have lost faith in institutions and leaders, but millions of people rent their homes to total strangers, exchange digital currencies, or find themselves trusting a bot. This is the age of "distributed trust", a paradigm shift driven by innovative technologies that are rewriting the rules....