Business History

This exciting series opens with “the Desert Fox”, the most famous German field marshal in World War II, Erwin Rommel. A hero of the people of the Third Reich and widely respected by his opponents, Rommel proved himself highly adept at blitzkrieg warfare. He displayed an outstanding ability to seize the initiative and retain it, and here, Charles Messenger draws on the skills behind this ability for the benefit of modern-day leaders.

When Ted Turner started out in business, he owned a small billboard company in rural Georgia. Over the decades, he built a multi-billion empire that included CNN, Turner Classic Movies (TCM), MGM studios, and the Atlanta Braves. Risk-taking, careful planning, and steely determination are the hallmarks of this brash, outspoken, and wildly successful media mogul. On the other side of the world, his counterpart—Australian-born Rupert Murdoch—began with one small newspaper and parlayed it into more than 100 newspapers and magazines around the globe.

The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built a their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away “freemium” content, the Dead pioneered many social media and inbound marketing concepts.

In this disquieting cyber thriller, Joseph Menn takes readers into the murky hacker underground, traveling the globe from San Francisco to Costa Rica and London to Russia. His guides are California surfer and computer whiz Barrett Lyon and a fearless British high-tech agent. Through these heroes, Menn shows the evolution of cyber-crime from small-time thieving to sophisticated, organized gangs, who began by attacking corporate websites but increasingly steal financial data from consumers.

You would have to live under a rock not to know who Alan Greenspan is. But that's probably about as much as you know. Leave it to investigative reporter Bob Woodward to uncover the story of Greenspan and the power he wields as head of the Federal Reserve.

What if you could approach challenges not as roadblocks, but as territories waiting to be claimed? Imagine possessing the strategic brilliance of Alexander the Great, the unwavering resolve that carved empires, and the influential charisma of Cleopatra that commanded attention and loyalty, the persistence and genius of Ghengis Khan. In a world demanding resilience, vision, and bold action, the timeless principles of history's most formidable leaders are more relevant than ever.

This timeless text is required listening for any business person or athlete interested in strategy. It includes a soundtrack entitled "The Mysterious Sound of Wind In the Bamboo", a 43-minute collection of Zen-inspired Japanese music by the Matsu Take Ensemble.

John Jacob Astor was the best-known and most important American businessman for more than a half-century. His career encompassed the country's formative economic years from the precarious days following the American Revolution to the emergence of an urban-centered manufacturing economy in the late 1840s.

The digital revolution has transformed the world of media, upending centuries-old companies and business models. Now, it is restructuring every business, every job, and every sector of society. Yet the biggest changes are still ahead. To survive, every industry and organization will have to transform itself in multiple ways. O'Reilly explores what the next economy will mean for the world and every aspect of our lives - and what we can do to shape it.

In A World Without Email, Cal Newport argues that this steady flow of distractions disrupts us from achieving any meaningful work, causes us undue stress and is costing businesses millions in the form of untapped potential. Newport shows us how to completely reimagine and redesign workflow and processes without the constant pings of emails distracting us.

For some of the world's most powerful people, the Empire State Building is the ultimate prize. In a riveting chronicle of betrayal, revenge, family rivalry, and raw greed, Wall Street Journal columnist Pacelle tells the compelling tale of the Empire State Building ownership battle of the 1980s and '90s, bringing to life a colorful cast of characters that includes Donald Trump, Leona Helmsley, and the eccentric Japanese billionaire Hideki Yokoi.

Mad Women is a tell-all account of life in the New York advertising world of the 1960s and '70s from Jane Maas, a female copywriter who succeeded in the primarily male environment portrayed by the hit TV show Mad Men. Fans of the show are dying to know how accurate it is: did people really have that much sex in the office? Were there really three-martini lunches? Were women really second-class citizens? Jane Maas says the answer to all three questions is unequivocally yes....

Few organizations solve as many impossible problems as NASA's Jet Propulsion Laboratory, and nobody knows more about leading rocket scientists to unlikely breakthroughs than Adam Steltzner. As the phase lead and development manager for EDL (entry, descent, and landing) of the Curiosity rover to Mars, Steltzner spearheaded the creation of one of engineering's wackiest kluges - the sky crane, which allowed the heaviest rover in the history of space exploration to land on Mars unscathed.

Dynasties of the Sea is the first audiobook to examine one of the most powerful forces in global trade and economic development: world shipping and the magnates who drive the industry. Operating from Monaco to Hong Kong, London to Athens, Singapore to Oslo, shipowners and their financiers have changed the world in every way.

China today is visible everywhere: In the news, in the economic pressures battering America, in the workplace, and in every trip to the store. Provocative, timely, and essential, this dramatic account of China's growing dominance as an industrial super-power by journalist Ted C. Fishman explains how the profound shift in the global economic order has occurred, and why it already affects us all.

What made FDR a more successful leader during the Depression crisis than Hoover? Why was Eisenhower more effective as supreme commander during World War II than he was as president? Why was Grant one of the best presidents of his day, if not in all of American history? What drove Bobby Kennedy into the scrum of electoral politics? Find the surprising and revelatory answers to these questions and more in this collection of new essays by great historians.

With unparalleled access, and having interviewed hundreds of people – from Amazon executives to competitors to small businesses who rely on its marketplace to survive – Dana Mattioli exposes how Amazon was driven by a competitive edge to dominate every industry it entered, bulldozed all who stood in its way, reshaped the retail landscape, transformed how Wall Street evaluates companies, and altered the very nature of the global economy.

It was the ultimate test for CEOs, and almost none of them saw it coming. In early March 2020, with the Dow Jones flirting with 30,000, the world’s biggest companies were riding an eleven-year economic high. By the end of the month, millions would be out of work, iconic firms were begging for bailouts, and countless small businesses were in freefall.

We tend to view prolonged economic downturns, such as the Great Depression of the 1930s and the Long Depression of the late 19th century, in terms of the crisis and pain they cause. But history teaches us that these great crises also represent opportunities to remake our economy and society and to generate whole new eras of economic growth and prosperity.

Mazzucato and Collington expertly debunk the myth that consultancies always add value to the economy. With a wealth of original research, they argue brilliantly for investment and collective intelligence within all organizations and communities, and for a new system in which public and private sectors work innovatively for the common good. We must recalibrate the role of consultants and rebuild economies and governments that are fit for purpose.