Business History

This volume in a series of world history case studies utilizes the compelling but little-known journal of a surgeon in the Dutch East India Company (VOC) to explore the social history of seventeenth century Holland, South Africa, Indonesia, and Thailand. Gisbert Heeck’s vivid account stands as one of the great travel narratives of his era and provides us with a unique lens to explore early modern life, including everything from the history of Western medical science to mercantilism, from the tradition of Dutch still life painting to Jewish life in Amsterdam. What emerges is a rich ...

Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans - predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth - and change the way we think about economics, ourselves, and our world.

Walt Disney left behind big dreams when he died in 1966. Perhaps none was greater than the hope that his son-in-law, Ron Miller, would someday run his studio. Under Miller’s leadership, Disney expanded into new frontiers: global theme parks, computer animation, cable television, home video, and video games. Despite these innovations, Ron struggled to expand the Disney brand beyond its midcentury image of wholesome family entertainment, even as times and tastes evolved.

Learn how to compete against large competitors and structure your pricing for maximum growth. Discover the four SaaS Cheat Codes that can dramatically accelerate your business's success. Learn how to avoid common mistakes that SaaS founders make and identify the right marketing approaches for your business.

Learn about the principal of habeas corpus with iMinds insightful audio knowledge series. Habeas corpus is a Latin phrase that means "have the body". It is a legal writ, or order, that a court may make, requiring a prisoner to be brought before it so that the lawfulness of his or her detention may be determined. The fundamental principle behind the writ is that no-one should be detained without cause.

Warren Buffett has repeatedly acknowledged Benjamin Graham, a man he personally studied and worked under, as the primary influence on his investment approach. Indeed, there is a direct line between the record-shattering investing performance of Buffett (and other value investors) and Graham's life. In six books and dozens of papers, Graham—widely known as the "Dean of Wall Street"—left an extensive account of an investing system that, as Buffett can attest to, actually works!

The dramatic inside story of the first four historic flights that launched SpaceX - and Elon Musk - from a shaky startup into the world's leading-edge rocket company.

In this widely acclaimed memoir ("Riveting, moving...a wonderful book" The New York Times Book Review), Katharine Graham tells her story—one that is extraordinary both for the events it encompasses and for the courage, candor, and dignity of its telling.

Nearly fifty years into IBM’s existence, Thomas Watson Jr. undertook the biggest gamble in business history when he “bet the farm” on the creation of the IBM System/360, the world’s first fully integrated and compatible mainframe computer. As CEO, Watson drove a revolution no other company—then or now—would dare, laying the foundation for the digital age that has transformed every society, corporation, and government. The story of Watson being “present at the creation” of the digital age is intertwined with near-Shakespearean personal drama

A behind-the-scenes, revelatory history of McKinsey & Company, America's most influential and controversial business consulting firm, told by one of the nation's leading financial journalists. In The Firm, Duff McDonald uncovers how these high-powered, high-priced business savants have ushered in waves of structural, financial, and technological shifts. With unrivaled access to company documents and current and former employees, McDonald reveals the inner workings of what just might be the most influential private organization in America.

Pat Conroy is without doubt America's favorite storyteller, a writer who portrays the anguished truth of the human heart and the painful secrets of families in richly lyrical prose and unforgettable narratives. Now, in Beach Music, he tells of the dark memories that haunt generations, in a story that spans South Carolina and Rome and reaches back into the unutterable terrors of the Holocaust.

test - The Art of War

Through immersive and intimate reporting, When the Heavens Went on Sale reveals the spectacular chaos of the new business of space, and what happens when the idealistic, ambitious minds of Silicon Valley turn their unbridled vision toward the limitless expanse of the stars. This is the tale of technology’s most pressing and controversial revolution, as told through fascinating characters chasing unimaginable stakes in the race to space.

DisneyWar is an enthralling tale of one of America's most powerful media and entertainment companies, the people who control it, and those trying to overthrow them. It tells a story that - in its sudden twists, vivid, larger-than-life characters, and thrilling climax - might itself have been the subject of a Disney classic - except that it's all true.

No man has affected more runners in more ways than Bill Bowerman. During his 24-year tenure as track coach at the University of Oregon, he won four national team titles and his athletes set 13 world and 22 American records. He also ignited the jogging boom, invented the waffle-sole running shoe that helped establish Nike, and coached the US track and field team at the 1972 Munich Olympic Games.

The ancient Babylonians were the first people to discover the universal laws of prosperity. In The Richest Man in Babylon, George S. Clason reveals their secrets for creating, growing, and retaining wealth. Through these entertaining tales of merchants, tradesmen, and herdsmen, you'll learn how to save more out what you earn, get out of debt, put your money to work, attract good luck, choose wise investments, and safeguard a lasting fortune.

A tour de force of historical reportage, America’s Bank illuminates the tumultuous era and remarkable personalities that spurred the unlikely birth of America’s modern central bank, the Federal Reserve. Today, the Fed is the bedrock of the financial landscape, yet the fight to create it was so protracted and divisive that it seems a small miracle that it was ever established. For nearly a century, America, alone among developed nations, refused to consider any central or organizing agency in its financial system.

Accomplishing the Impossible draws contemporary leadership lessons from the events and people that were central to the beginning of the American Revolution. Retired general, scholar, and educator William E. Rapp cuts through the popular mythology around the Boston Campaign and applies the historical lessons to challenges faced by today's business and public sector leaders. By doing so, he inspires today's leaders to view contemporary leadership and change management through a fresh lens.

Heiress to the nearly 40-billion-dollar L’Oréal fortune, Liliane Bettencourt was the world’s richest woman and the 14th wealthiest person. But her gilded life took a dark yet fascinating turn in the past decade. At 94, she was embroiled in what has been called the Bettencourt Affair, a scandal that dominated the headlines in France. Why? It’s a tangled web of hidden secrets, divided loyalties, frayed relationships, and fractured families, set in the most romantic city - and involving the most glamorous industry - in the world.

J. G. Boswell was the biggest farmer in America. He built a secret empire while thumbing his nose at nature, politicians, labor unions, and every journalist who ever tried to lift the veil on the ultimate "factory in the fields". The King of California is the previously untold account of how a Georgia slave-owning family migrated to California in the early 1920s, drained one of America 's biggest lakes in an act of incredible hubris and carved out the richest cotton empire in the world.