Business Innovation

Discover the Next Era of Marketing in The Future of Digital Advertising: Personalization and Innovation in 2025 and Beyond In an age where artificial intelligence, data-driven marketing, and personalized advertising dominate the digital landscape, staying ahead of the curve is no longer optional—it's essential. This insightful book dives deep into the evolving world of digital advertising, offering forward-thinking strategies and exploring cutting-edge innovations that are reshaping how brands connect with consumers.

All humans have an innate drive to make great things. In The Innovation Mindset, Jennifer Kenny shows you exactly how to implement practices that will drive greater innovation, differentiate your products and solutions through better innovation, and maximize the innovation capacity of your team.

The greatest challenge of any start-up and growth company is the transition from an early stage start up to a robust organization complete with a driving culture, contemporary leadership, organizational infrastructure and twenty-first-century operating methodologies. Ralf Specht provides inspiration, wisdom, and learnings gleaned from his role and experience in creating and scaling Spark 44, a Jaguar Land Rover joint venture from concept to an award-winning global marketing communications company with well over a thousand employees in eighteen countries in a few short years.

Generating and executing great ideas is the key to staying ahead in a rapidly changing world. It seems so basic. Why is it so hard to actually get right? According to innovation expert Phil McKinney, the real problem is that we're teaching people to ask the wrong questions about their businesses - or none at all. There has to be a better way. In Beyond the Obvious, McKinney will help you use his proven FIRE (Focus, Ideation, Rank, Execution) Method to dig deeper and get back to asking the right questions - the ones all companies must ask to survive.

What can you learn from the most successful companies in the world? The Capital One Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled an unlikely credit card startup to revolutionize the credit industry.

Is your life’s purpose fulfilled at work? You only live your life once and you spend most of your precious time at work. That’s why the company you work for determines your life’s purpose and that’s why it ought to be a great one! How can you tell? Regardless of your function, this book will help you. This book is the second in the Excellence in Business Leadership series and covers the functions of both well run great and poorly run suboptimal companies. Functions of Excellence shows the great versus suboptimal contrast through the eyes of four employees, four friends you'll get to...

Are you looking for a proven method that allows your company to achieve continuous improvement, maximize production, and excel in management and leadership? How is a winning startup born? How does it grow and innovate? If you want to start a startup, you need to identify a gap in the market and fill it effectively using time and resources, track and optimize data through market analysis to capture consumer demand, and above all, manage continuous innovation.

Tamara Ghandour, author, podcaster, keynote speaker and founder of innovation training company LaunchStreet, used to believe that innovation was the domain of a select few, exclusive to certain industries or relegated to a specific job role. But, as Tamara discovered in her 25 years of work and research, everybody has the capacity to innovate. It's a person's unique innovation style, which can be assessed and channelled, that can transform inertia into innovation.

In Ninja Innovation, Gary Shapiro, the head of the Consumer Electronics Association, answers the universal question - What leads to success? - revealing how everyone can use the ninja way to create a killer strategy that will help them achieve their own goals. "Ninja Innovation" is his ultimate how-to for envisioning, executing, and maintaining a successful innovation-based strategy like those utilized in the technology world.

Gary Hamel lays out an innovative action plan for any company or individual intent on becoming and staying an industry revolutionary, for years to come. By drawing on the success of "gray haired revolutionaries" like Charles Schwab, Virgin, and GE Capital - companies that are always thinking ahead and growing in new directions - and profiling individuals such as Ken Kutaragi, one of the pioneers behind Sony's PlayStation, Hamel explains how companies can continue to grow, innovate, and achieve success.

Why are some organizations more innovative than others? How can we tap in to, empower, and leverage the natural innovation within our organizations that is so vital to our future success? Now more than ever, companies and institutions of all types and sizes are determined to create more innovative organizations. In study after study, leaders say that fostering innovation and the need for transformational change are among their top priorities.

When you have an idea for a new product, it’s a pivotal moment. This device of yours will enhance the lives of the people who use it, earn you extra money, and have a significant impact on the world. However, there’s much more to a successful product than the quality of the original idea. Why do some products fly off the shelves and others not even reach the market? That’s what this book will explain.

According to the World Economic Forum, eight out of ten companies rank growth outside their existing business model as a top-five priority. Yet, generating new growth remains a challenge: 29 out of 30 attempts to create a new $50 million business fail. "NOW AND NEW" presents a solution. To succeed, companies must build a bridge connecting current operations with future opportunities and master four learnable skills. Developed with insights from over 100 corporate practitioners and academic experts, the Lean Scaleup framework has been validated through many real-life projects, proving its ...

Unlock the Power of AI—Without Learning to Code Artificial Intelligence is reshaping every industry—from retail to finance, manufacturing to healthcare. But while the technology evolves rapidly, many business leaders remain unsure how to harness it strategically. AI for Business Leaders bridges the gap between opportunity and execution—empowering you to lead AI initiatives with clarity, confidence, and purpose. Whether you're a CEO, VP, manager, or entrepreneur, this practical guide demystifies AI concepts and focuses on what truly matters: delivering business value. You’ll learn ...

When a company can get its best ideas to market faster, its leaders can be confident that their most important strategic decisions will be executed faithfully, and their visions for the company’s future will be realized. They are also able to be agile in response to market changes, pursue new opportunities, and achieve ambitious plans for growth.

WHY IMPLEMENT CORE VALUES IN YOUR BUSINESS 1. Improved Decision-Making 2. Cohesive Company Culture 3. Meaningful Employee Satisfaction and Engagement 4. Maintain Strong Business Ethic 5. Build Customer Credibility and Loyalty 6. Create Competitive Advantage 7. Strategic Alignment with Mission and Vision 8. Encourage Innovation and Creativity 9. Effective and Consistent Leadership 10. Positive Reputation RESULT: a more purpose-driven, ethical, and successful organization.

Step into a world where technology speaks for itself with Artificially Intelligent: The AI-Powered Podcast Transcripts. This captivating collection offers you an exclusive look into the cutting-edge conversations generated entirely by artificial intelligence. Each transcript captures thought-provoking dialogues on emerging tech trends, the ethical dilemmas of our digital age, and bold predictions for the future—all delivered with a unique blend of wit, insight, and futuristic charm. Whether you're a tech enthusiast, a curious thinker, or simply eager to explore the interplay between human...

How do Amazon, Apple, Google, Nike, Southwest Airlines, Starbucks, and The Walt Disney Company grow better and faster than others in the same industry? In Upstream Marketing, authors Tim Koelzer and Kristin Kurth share best practices, research, case studies, and analysis informed by their more than twenty years of experience helping transform client brands and businesses through their work at EquiBrand Consulting, a top management consultancy. The result is a groundbreaking deep-dive into the fundamentals of upstream marketing.

What if leaders stripped away all preconceptions about how business operates, allowing the organisation to go back to its core and build itself back up to become something new-something so responsive, so innovative and resilient, it becomes virtually non-displaceable in the market? The Regenerative Business sets the stage for what is now only dreamt of by most of today's forward-thinking leaders and paves the path to make it possible.

This groundbreaking work provides an unprecedented, in-depth examination of the global arms trade as a sophisticated business enterprise, uncovering the logistical, financial, and strategic mechanisms that underpin one of the world’s most resilient industries. Moving beyond traditional narratives that cast arms dealing in purely moral or political terms, The Merchants of Death repositions the arms trade industry as a complex economic ecosystem defined by adaptability, alliances, and logistical prowess. Through meticulously researched case studies and incisive analysis, this work reveals ...