Business Innovation

An indispensable guide for individuals seeking to gain a comprehensive understanding of the core concepts of marketing. The goal of this book is to provide a clear and concise overview of key frameworks and models that are essential for developing effective marketing strategies, making it an ideal resource for students, entrepreneurs, managers, and educators. Written in a crisp and easy-to-read format, the book covers a wide range of topics, including branding, product development, pricing strategies, and more. Besides covering the core marketing concepts, we show you how to leverage the ...

Behind the scenes in Silicon Valley, Reid Hoffman (founder of LinkedIn, investor at Greylock) is a sought-after adviser to heads of companies and heads of state. On each episode of his podcast, Masters of Scale, he sits down with a guest from an all-star list of visionary founders and leaders, digging into the surprising strategies that power their company’s growth. In this book, he draws on their most riveting, revealing stories - as well as his own experience as a founder and investor - to distill the secrets behind the most extraordinary success stories of our times.

We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you use design thinking to produce breakthrough innovations and transform your organization. This book will inspire you to: understand the transformative potential of design thinking; proceed from idea to product at lightning speed; iterate with rapid customer feedback; fail small and win big; create new products people love; lead design thinking teams more effectively; and open new paths to innovation at your company.

This book explains why meaningful innovation naturally emerges from deliberate inefficiency and how large corporations can harness the power of small teams—startups—to drive radical change through systematic experimentation.

As a former aerospace scientist, Fortune 500 executive, chief innovation officer of two major companies, inventor and software entrepreneur, David Murray has made a living by coming up with new and innovative ideas. In Borrowing Brilliance he explains the origins and evolution of a business idea by showing you how new ideas are merely the combination of existing ideas.

In this audiobook you will learn how to apply frameworks to building a business, a career - and you. We are living in an era of accelerating disruption - those who can manage the S-curve waves of learning and maxing out will have a competitive advantage. But this is a skill set that needs to be learned. Disrupt Yourself will help people cope with the unpredictability of disruption and use it to their competitive advantage.

Clayton M. Christensen, the author of such business classics as The Innovator’s Dilemma and the New York Times best-seller How Will You Measure Your Life, and coauthors Efosa Ojomo and Karen Dillon reveal why so many investments in economic development fail to generate sustainable prosperity and offers a groundbreaking solution for true and lasting change.

Analogies are far more complex than their SAT stereotype and lie at the very core of human cognition and creativity. Once we become aware of this, we start seeing them everywhere - in ads, apps, political debates, legal arguments, logos, and euphemisms, to name just a few. At their very best, analogies inspire new ways of thinking, enable invention, and motivate people to action. Unfortunately, not every analogy that rings true is true. That's why, at their worst, analogies can deceive, manipulate, or mislead us into disaster.

Published in more than two dozen countries, How to Change the World has become a bible for the field of social entrepreneurship. It tells the stories of people building innovative and pattern-changing solutions to social and economic problems.

In today's complex business environment, the ability to solve problems systematically and make strategic decisions effectively is more crucial than ever. This comprehensive guide presents a proven seven-step framework that breaks down the science of problem-solving into practical, actionable steps.

A company's mindset - its intent to do good, avoid harmful consequences, and innovate responsibly - is not enough. That mindset must be supported by a business model, a mechanism that leaders must intentionally and proactively build along with the company from the ground up, one that incentivizes and rewards the organization for fulfilling its intentions.

In Seeding Innovation: The Path to Profit and Purpose in the 21st Century, veteran entrepreneur, award winning author, global strategist, speaker, and Rice University Innovation and Entrepreneurship professor, Robyn O’Brien, delivers an insightful and data driven roadmap to authenticity and smart leadership in the face of accelerating technological, environmental, and social change.

Filled with illuminating case studies and brilliant in-depth analysis, this invaluable book provides a multitude of insights that will help you weather market upheavals, adapt to disruptions, and optimize your resources to your best advantage.

50 Business Classics presents the key ideas from classic texts such as My Years with General Motors and Michael Gerber's The E-Myth Revisited to contemporary business lessons from the rise of tech giants like Google, Apple, and Amazon. It contains revealing biographies of luminaries like Steve Jobs and Warren Buffett, as well as lesser-known stories including creation of publishing giant Penguin and Chinese behemoth Alibaba.

The purpose of this study was to relate the strength of Chief Information Officer (CIO) transformational leadership behaviors to innovation in the form of the computing platforms selected for a firm’s critical business applications. At their inception, nearly all computing platforms are seen as innovative. Over time, though, innovative platforms naturally become outdated as they give way to a new crop of more contemporary, capable, and agile business-enabling platforms. Firms that embrace platform innovations may reap benefits related to business agility, but those same firms can also ...

FEW PRACTICAL BOOKS for entrepreneurs reveal what it personally feels like to launch a startup, become a CEO, or rebound when plans go awry. Press Go: Lessons Earned by a Serial Entrepreneur demystifies the entrepreneurial leadership journey in a step-by-step guide to launching, scaling, and navigating the path to building a truly special company.

This isn’t just a story about nails, wood, or construction—it’s about resilience, about swinging a hammer with grit and determination until you’ve built something unbreakable. I’m Ana, and my journey started under a leaking roof, my dad’s calloused hands guiding mine to patch our home. “We fix what’s ours,” he’d rumble, his voice a bedrock of motivation beneath the storm, and those words ignited a fire in me—a spark of perseverance that turned a broke twenty-two-year-old with a junkyard shed into a legacy of craftsmanship and empowerment. I didn’t plan to write a ...

Disruption dominates innovation theory and practice. But disruption is destructive—displacing jobs, companies, and even entire industries. Are we missing better, and even bigger, opportunities to innovate and grow? With three decades of research, W. Chan Kim and Renee Mauborgne reveal another way to innovate and grow. Beyond Disruption redefines and expands the existing view of innovation by introducing a new approach—nondisruptive creation—that is free from the destructive displacement that happens when innovators set out to disrupt.

How do you stand out from the pack and not just land the account, but win deals at the prices you want? Lee B. Salz’s previous groundbreaking, best-selling book Sales Differentiation armed salespeople with strategies to differentiate both what they sell and how they sell it. Sell Different! provides a new component of Sales Differentiation strategy to help you outsmart, outmaneuver, and outsell the competition to win more deals at the prices you want. This book provides you with the tools you need to land new accounts and grow existing ones.

Written by the former Executive Creative Director of Creations at Cirque du Soleil, this audiobook shows you how to step up your game, flex your creativity, and make big things happen. Whether you work independently or as part of a team, whether you're self-employed or part of an organization, and even if you think creativity isn't a part of the work that you do - this book gives you the perspective, courage, and kick-start you need to think differently about the things you do every day.