Business Innovation

What can you learn from the world’s most successful companies? The Marvel Studios Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled a struggling comic book publisher to parlay the power of myth and storytelling to become one of history’s most successful movie studios.

In this book, Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies as a new source of competitive advantage. With in-depth examples from companies operating in various industries, Connected Strategy identifies the four pathways - respond-to-desire, curated offering, coach behavior, and automatic execution - for turning episodic interactions into continuous relationships. The authors show how each pathway creates a competitive advantage, then guide you through the critical decisions for creating and implementing your own connected strategies.

Few organizations solve as many impossible problems as NASA's Jet Propulsion Laboratory, and nobody knows more about leading rocket scientists to unlikely breakthroughs than Adam Steltzner. As the phase lead and development manager for EDL (entry, descent, and landing) of the Curiosity rover to Mars, Steltzner spearheaded the creation of one of engineering's wackiest kluges - the sky crane, which allowed the heaviest rover in the history of space exploration to land on Mars unscathed.

This is a history of the transformation of Verizon and the telecommunications industry told through the eyes of founding CEO Ivan Seidenberg and his leadership team, with highlights and commentary from best-selling global leadership guru Ram Charan.

Leading in a Non-Linear World leads listeners through a groundbreaking set of science-based strategies to help them face rising demand, uncertainty and change posed by disruptive technologies and seismic shifts in globalization. The book shows how our mindset, more than our knowledge and expertise, has the potential to be our greatest asset in facing the future. Jean Gomes reviews the latest brain research revealing that our mindset is the interplay of feeling, thinking, and seeing, and how we can build it to significantly increase our wellbeing and performance.

Brand is everything. Whether you're a real estate broker, a hair stylist, or a freelance contractor, your end goal is the same: get leads and generate new business. You want people to think of you the split second they consider looking for a new apartment, getting highlights, or finally redoing that guest bathroom. And while building a brand from scratch sounds daunting, the authentic you is already a brand - you just might not know it yet. Brand It Like Serhant guides you through the exact same strategy that transformed SERHANT.

Let’s be real—you don’t need another self-help book telling you to “work harder” or “stay disciplined.” You need a damn strategy that actually makes you WANT to do the things that move the needle in your life. Enter gamification. This isn’t some tech bro jargon or a gimmick that fades faster than a New Year’s resolution. This is a battle-tested system designed to make even the most mundane tasks feel like an epic quest.

Flipping TVs is a business model that is often overlooked, but those who are getting involved and know what to look out for can make impressive additional incomes–with very little effort.

Using real-life practical experiences, serial entrepreneur and thought leader Faisal Hoque teams up with journalist Drake Baer to provide a personal and professional playbook that is part philosophy, part business, and part history. Everything Connects offers the wisdom of 2,500-year-old Eastern philosophies and the interconnected insights of Leonardo da Vinci. Couple that with Fortune 100 corporate cross pollination for creativity and startup thinking for how to adapt with ease, and you'll quickly discover that everything connects.

Forget everything you've learned about creating new businesses. Forget market research. Forget customer interviews. Forget everything business schools teach. Forget about "finding pains in the market", or gaining user empathy, or validating hypotheses.

Change the Box: A Guide to Dream, Incubate, and Scale Your Innovations by John Spencer-Taylor reveals powerful strategies to transform bold ideas into thriving businesses. Drawing from his experience with BrainGu, Spencer-Taylor shares practical advice on balancing creativity with commercial viability. The book also introduces the "Change the Box" mantra, emphasizing small, impactful changes that drive significant results.

Michael Colburn is an inventor. He wasn't always, but he made himself into one and realized a powerful truth: Inventing is a skill anyone can master. Over the last four decades, he has created inventions and built businesses and partnerships worth millions of dollars based on his inventions. Invent, Innovate, and Prosper is a practical handbook for inventing based on Michael's decades of work as a successful inventor. He shares his step-by-step system for launching profitable inventions, along with the surprising real-life lessons that helped him thrive.

Chris Anderson takes you to the front lines of a new industrial revolution as today’s entrepreneurs, using open source design and 3-D printing, bring manufacturing to the desktop. In an age of custom-fabricated, do-it-yourself product design and creation, the collective potential of a million garage tinkerers and enthusiasts is about to be unleashed, driving a resurgence of American manufacturing. A generation of "Makers" using the Web’s innovation model will help drive the next big wave in the global economy, as the new technologies of digital design and rapid prototyping gives everyone the power to invent.

Bina Venkataraman sees the way forward. A journalist and former adviser in the Obama White House, she helped communities and businesses prepare for climate change, and she learned firsthand why people don’t think ahead - and what can be done to change that. In The Optimist’s Telescope, she draws from stories she has reported around the world and new research in biology, psychology, and economics to explain how we can make decisions that benefit us over time.

Global Marketing: Strategies for a Connected World is the definitive roadmap for anyone seeking to excel in today’s internationally integrated marketplace. Drawing on cutting-edge research, real-world case studies, and hands-on frameworks, this comprehensive guide reveals how to: Identify High-Potential Markets: Use robust analysis techniques to spot growth opportunities in diverse regions. Adapt Products and Brands: Implement best practices for balancing global consistency with local customization. Leverage Digital and Social Platforms: Master e-commerce, influencer marketing, and cross-...

A framework for achieving superior rates of organic growth. Achieving superior growth through innovation is a top strategic priority for all companies. Yet most management teams struggle to reach their firm’s ambitious growth targets and suffer slow growth. What distinguishes these growth laggards from growth leaders like IBM, Nike, LEGO, American Express, Amazon, and Samsung that realize their full potential for growth? Wharton professor George S. Day shows that growth leaders use their innovation prowess to accelerate their growth at a faster rate.

Serial entrepreneurs David Kidder and Christina Wallace reveal their revolutionary playbook for igniting growth inside established companies.

Much in the same vein as Delivering Happiness, Looptail combines both Bruce Poon Tip's extraordinary first-person account of his entrepreneurial instincts to start and develop G Adventures, a highly-successful international travel adventure company, and along the way, he reveals his unusual management secrets that not only keep his employees fully engaged but also keep his customers extremely happy.

INNOVATION MINDSET is designed for entrepreneurs, business owners, executives, leaders and cultures to be inspired and enabled to navigate change. It includes a series of action steps to simplify transformation. It will also have a positive impact on your personal life. ”The book includes interviews with thought leaders from different industries: Tim Sanders, New York Times Best-selling author and former Yahoo executive. Jordan Adler, Best-selling author and MLM Millionaire. Randy Sutton, former police detective and TV News contributor. Dennis Bonilla, Executive Dean at UoPX and former ...

Katrine Marçal’s Mother of Invention is a fascinating examination of business, technology, and innovation through a feminist lens. Marçal takes us on a tour of the global economy, arguing that gendered assumptions dictate which businesses get funding, how we value work, and how we trace human progress. And it carries a powerful message: If we upend our biases, we can unleash our full potential, tackling climate change and wielding technology to become more human, rather than less.