Business Insights

Colin started at Amazon in 1998; Bill joined in 1999. Their time at Amazon covered a period of unmatched innovation that brought products and services including Kindle, Amazon Prime, Amazon Echo and Alexa, and Amazon Web Services to life. Through their wealth of experience they offer unprecedented access to the Amazon way as it was refined, articulated and proven to be repeatable, scalable and adaptable.

The Ford name is everywhere, even in places where you don’t see it. It is ingrained in the American way of life. From the way we make our food to the way we think about cars, it all came from the mind of this Irishman from Michigan. Henry Ford was a titan’s titan. In monetary terms, he was richer than the richest man alive today. Yet, he was the gentlest of souls and had the brightest of minds. This book covers his life from when his family immigrated to Michigan until his last breath.

Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this audiobook provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Listeners will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution.

In the wake of widespread anti-racism demonstrations across the world, many companies have spoken out forcefully. But now comes the real test-harnessing the energy of this moment to further and sustain change for the better. Racial Justice: The Insights You Need from Harvard Business Review will help you combat racism and bias throughout your company, revitalize your diversity and inclusion efforts, and lead the conversations necessary to bring your organization a step closer to racial equity.

Generative AI, Web3, neurotech, reusable rockets to power the space economy—new technologies like these are reshaping organizations at the hybrid office, on factory floors, and in the C-suite. What should you and your company be doing now to take advantage of the new opportunities these technologies are creating—and avoid falling victim to disruption? The Year in Tech 2024 will help you understand what the latest and most important tech innovations mean for your organization and how you can use them to compete and win in today's turbulent business environment.

Do you understand who you really are? Or how others really see you? We all know people with a stunning lack of self-awareness - but how often do we consider whether we might have the same problem? Research shows that self-awareness is the meta-skill of the 21st century - the foundation for high performance, smart choices, and lasting relationships. Unfortunately we are remarkably poor judges of ourselves and how we come across, and it's rare to get candid, objective feedback from colleagues, employees, and even friends and family.

After 15 years of teaching more than 3 million people his System for using more of their mind the way ultra-successful people do, Jose Silva wanted to continue guiding them—physically, emotionally, and spiritually—so Silva started a “Founder’s Column which became the most popular feature in the Silva Method Newsletter. It ran in every issue for the last 20 years of his life. Your Magnificent Mind, contains 100 of these columns.

Is content creation an element of marketing? You may be wondering whether any or all of that digital content is marketing in today's digitally dominant culture. Yes, it is. That’s the simple answer. All content has the same goal: to engage your audience. This is known as pillar-based marketing or PBM, and it refers to the practice of entering into an agreement with the reader with each piece of content. The time spent reading or watching a piece of content will in some ways be beneficial to your site's visitors (information, entertainment, etc.). You may profit by making an idea pitch, ...

From making faster, better decisions to automating rote work to enabling robots to respond to emotions, AI and machine learning are already reshaping business and society. What should you and your company be doing today to ensure that you're poised for success and keeping up with your competitors in the age of AI? Artificial Intelligence: The Insights You Need from Harvard Business Review brings you today's most essential thinking on AI and explains how to launch the right initiatives at your company to capitalize on the opportunity of the machine intelligence revolution.

In this revolutionary guide, Stanford University professor and international best-selling author of inGenius adapts her popular course material to teach everyone how to make imaginative ideas into realities.

Cornelius Vanderbilt I had no illusions about his life. He didn’t start out with grand plans and ungodly greed. He merely stepped in this world one foot at a time, one boat at a time, one market at a time - one day at a time. He worked 16 hours a day, seven days a week. He worked hard and played hard. When all was said and done, though, he was a simple man who pushed the world of transportation to be all it could be - to be what it is today. Vanderbilt was a man of steel, and we can learn incredible things from him.

We know that our minds are capable of great things because, every now and then, they come out with a brilliant idea or two. However, our minds are also unpredictable, spending large stretches of time idling or distracting themselves. This is a book about how to optimize these beautiful yet fitful instruments so that they can more regularly and generously produce the sort of insights and ideas we need to fulfill our potential and achieve the contentment we deserve.

Blockchain and crypto aren't just for speculators anymore—they're the basis of the rising decentralized internet. Web3 has the potential to rewrite the past decade's rules: Monopolies may be shattered, fortunes will be made and lost, and new classes of products and services will emerge. Where does your business fit in? Web3: The Insights You Need from Harvard Business Review will show you how today's most innovative organizations are choosing Web3, evaluating their risks, experimenting with their brands, and preparing to win in the newer, better internet age.

Insights & Distinctions takes us on a wonderful journey to the heart of the matter of our lives, to what matters most. It points out what's possible if we step outside of what we know, and recognize and embrace our capacity to bring forth an entirely new possibility for living - not because it is better, but simply because that is what human beings can do. Landmark Forum leaders Nancy Zapolski and Joe DiMaggio push boundaries and bring forth what's possible in being human in this book of essays.

The second global downturn in a dozen years is upon us - but do lessons learned during the Great Recession still apply? What must you and your business do, now, to ensure you come out the other side intact? Global Recession: Insights You Need from Harvard Business Review will help you understand the smartest ways to cut costs intelligently, find opportunities amid upheaval, and reshape your business to seize advantage in the upswing.

① Are you thinking of starting your own business? ② Have you heard of corporations, LLCs, and Limited Liability Companies, but are unsure about what to do next? ③ Do you already have an LLC and want to unlock its full potential? If these questions resonate with you, then you're in the right place to find solutions! ⚠ Bonus Material: Instant access a complete Audio Guide to reinforce your learning experience. Instant access an exclusive introductory Video ★ Embark on your entrepreneurial journey with confidence and clarity! "LLC Beginner's Guide" is the essential roadmap for anyone...

IoT, Big Data Analytics, and Cloud Computing are three distinct technology domains with overlapping use cases. Each technology has its own merits; however, the combination of three creates a synergy and the golden opportunity for businesses to reap the exponential benefits. This combination can create technological magic for innovation when adequately architected, designed, implemented, and operated. Integrating Big Data and Analytics with IoT and Cloud architectures provide substantial business benefits. It is like a perfect match. IoT collects real-time data. Big Data Analytics optimises ...

You have a vital mission as a sales professional: to generate revenue for your company and ensure its continued success. But in today’s selling landscape, buyers are more educated than ever. You need a way to cut through the noise and navigate new complexities.

Osho nos muestra el camino para encontrar y mantener la felicidad.

User Tested delivers an eye-opening and compelling treatment of putting customers back at the center of your business model. In this book, you'll discover why the company that offers the best customer experience always wins and that real, three-dimensional people can't be reduced to data points on a graph.