Business Insights

In Leading on the Edge, successful business speaker and consultant Rachael Robertson shares the lessons she learned as leader of a year-long expedition to the wilds of Antarctica.

Happily create customers for keeps.If marketing is the art of creating a customer, smart marketing creates customers who want to stick around and who match the values and approach of the business owner or organization. Discover the assumptions and actions underpinning the ability to build a solid base of customers you enjoy doing business with.

As the oil industry navigates an era of relentless automation and technological advancement, 'Crude Communication' emerges as a steadfast ally. Refining one's soft skills—the crucial interpersonal abilities such as effective communication, understanding, and cooperation, that breeds a supportive and productive work environment—has evolved into an indispensable cornerstone for oilfield workers.

Jack Welch’s innovative leadership strategies revived a lagging GE, transforming it into a powerhouse with a staggering $300 billion-plus market capitalization. In writing Jack Welch and the GE Way, author Robert Slater was given unprecedented access to Welch and other prominent GE insiders. What emerged is a brilliant portrait that tells you what makes Jack Welch tick. Learn how to work the Welch magic on your own company.

Many executives overlook the single-most critical aspect of leadership. Have you? The most important driver of overall success is your own self-leadership. Without it, your career may stall. Why? Because how you lead yourself directly impacts your ability to lead others, and that, in turn, can prevent you from reaching your full career potential.

Would you like to gain a better understanding of what life in the shoes of a personal chef is like? Would you like some candid advice from a personal chef herself? If you want the answer to these questions, then this book is for you. 50 Things To Know About Becoming a Personal Chef: Quick Tips and Helpful Insights by Courtney Slattery offers an approach to the simplified basics of having what it takes to become a successful personal chef. Gain a better understanding of the true perspective of this career through Courtney’s truthful and forthright tips and explanations.

In Getting to Aha!, Darshan Mehta explores the nature of insights: what they are, how to uncover them, and how to use them to drive innovation and audience engagement. He surveys the trends driving modern consumers’ behaviors and discusses how technology is shaping the way buyers interact with brands and directly impact their performance. He also shares the steps brands can take to access and leverage the knowledge gained from external and internal audiences alike.

Do you know Instagram has 150 million users per month? Are you taking advantage of this free social network to market your products? Do you know Instagram has a different demographics than Facebook? Instagram has been one of the biggest social networks. If you are considering using Instagram to promote or market your business, you need to know the mindset of your followers and how to build a relationship with them, and how to get more followers.

Worried about time constraints or state-specific information? With time-saving strategies and customized guidance, you can overcome hesitation and start seeing results. This book demystifies the complexity with practical, up-to-date, and state-specific insights tailored to your needs–with no legal jargon, just actionable steps.

Gold medal insights in business and life. The world's top athletes excel when under immense pressure: years spent preparing for one event, one chance to perform, the world watching. How do some individuals rise up in these extreme situations to perform at their best while others fail to reach their full potential? In Earn Your Stripes, multiple world champion, paralympian and world record holder Neil Fachie shares the insights he's learned from over a decade at the top of his sport. His success has taken more than just hard work; it involves creating a performance-driven system.

Remarkable is a rare book that exclusively focuses on providing a comprehensive understanding of unique, pragmatic, and infallible insights that can be put to use on day one to advance your career. More important, Remarkable teaches the art of insightfulness - how to apply higher levels of creative and analytical thinking, using specific methodologies and techniques that result in superior analyses and decision making, a highly cherished skill in the business world.

Success in business demands the effective management of people. James C. Morgan, who for nearly three decades led the high-tech powerhouse Applied Materials to both financial success and to the designation as one of America's most admired companies and best places to work, provides a simple, straightforward set of principles and tips that he says can help anyone be a better manager. Rich in stories and practical examples, it's a must-listen for those seeking a timeless and proven management manual.

Have you ever wondered how one can save from taxi rides during surge pricing? Why you would shop more under sunny weather? What effects does a bankrupt neighbour have on residents living in the estate? How do people perceive risks during the coronavirus pandemic? Kiasunomics©2 explores these issues and more in a light-hearted and easy-to-understand manner, by showing the economic ramifications of individual choices through the lens of Teng, the protagonist of this book, and his family and friends.

The situations in this audiobook happened over three decades ago. Ironically, the events and management insights described in Leading in Chaos are even more relevant today! Managers from the front line to the boardroom may be dealing with fellow employees and colleagues in the grips of opioid addiction on a regular basis. Partisan politics has permeated every part of our lives, including the work place and navigating the political waters as a manager today truly takes conviction and fortitude. Further, bureaucracy still reigns supreme in our government agencies.

Your employees and teams may be quite capable of handling their specific areas of focus, but unless you get them to work together, your products, services, and profits will suffer. While progress has been made, maximizing collaboration is still a challenge for many companies. They need a new approach. Over the last quarter century, California's Silicon Valley has become synonymous with building complex, successful businesses. Companies and leaders there have succeeded because they did more than apply existing business models - they created a new model.

Unlock the secrets to effective management with "The Comprehensive Guide to Management: Theory, Application, and Insight." Authored by Ron Legarski, an acclaimed management consultant and the President and CEO of SolveForce, this book is your essential toolkit for navigating the complex world of management. Whether you're a budding manager or a seasoned executive, this book offers a deep dive into the core principles and innovative practices across various management disciplines. From foundational theories drawn from decades of research to modern strategies shaping today’s industries, Ron...

A master storyteller, the author does this in 24 easily digestible chapters, starting with "character," the basic building block for all great leaders. From there, he addresses the importance of trust, four different methods of mentoring, delivering under pressure, setting organizational expectations, breaking down cultural barriers, effective communications, leaving a legacy, risk management, and many more topics that have everyday application for all of us.

Are you tired of waiting, concerned about where things are going? Or are you simply ready to shift your life, career, or business into high gear? If so, you're ready for brilliant living. This inspirational guide will help you experience the amazing effects and reap the untold rewards of living a brilliant life. In this engaging book, author and speaker Simon T. Bailey walks you through eight core areas of life that must be evaluated in order to improve your life.

Psychological Warfare: Mastering the Unseen Battlefield delves into the covert tactics of influence, manipulation, and control that shape our world. From ancient strategies like Sun Tzu’s art of deception and the Trojan Horse to modern disinformation campaigns and digital propaganda, this book explores how psychological operations have been used to sway minds, undermine enemies, and control narratives across military, political, business, and personal arenas. As warfare evolves beyond physical battlegrounds, psychological tactics have become even more potent in the digital age. The rise ...

One of the most successful entrepreneurs in the automotive world, Robert “Bob” McKee writes about his incredible journey in What a Ride: From Boardwalk to Boardroom–A Hustler’s Insights into Business and Life.