Business Insights

Unleash the power of words to sell.It's easier to attract potential customers and persuade them to buy when you understand your audience and respect the nuances of language. Discover how to select tone, details, imagery, numbers, facts, verb tenses, punctuation, pronouns and more to create rapport and inspire an opt-in, an inquiry or a sale.

It's not easy to establish a digital presence that grabs and holds consumers, but in The Digital Experience Company, Alfonso de la Nuez calls on his well-established expertise to show you how to go about it. The key is early, regular, focused user experience research, which enables you to actually know your users' needs and wants and learn how to satisfy them.

Built for the boardroom. Proven in the classroom. Trusted by Fortune 50 leaders and top educators for over a decade. Now available to everyone — in print, ebook, and audio — for a fraction of the cost. Redefine leadership. Reimagine resilience. Rise above the IQ vs. EQ debate. The Resilient Leader: Embracing Resilience for Success offers a bold new approach to leadership in today’s complex world. Acclaimed leadership expert William R. Stanek takes you beyond the outdated IQ vs. EQ paradigm and introduces the power of holistic intelligence — a dynamic fusion of emotional, creative, ...

Are you ready to hit the open road and turn your passion for driving into a successful career? Whether you're a seasoned driver or just starting out, Steer Your Career offers the insider knowledge and practical advice you need to thrive in the trucking industry. With over 30 years behind the wheel, I’ve seen it all from the toughest routes to the smartest safety practices and the most lucrative opportunities in the business.

Are you ready to unlock your potential and experience transformative personal growth? With Winning Quick Guide: Personal Development in 365 Days – Growth, you’ll embark on a journey of self-discovery and development that will reshape your mindset and elevate every aspect of your life.

The Five Insights of Enduring Leaders hits at the heart of leadership challenges in the new world. It is a must-listen for every corporate leader and all who aspire to be. More than a book, The Five Insights is a life-changing experience, a "how to", that includes inspiring personal examples and compelling best practices from the top leaders in business today. Straightforward and clear-cut, The Five Insights is a practical guide to developing the essential character traits or insights necessary to become a great, enduring leader.

In today's rapidly evolving business landscape, harnessing the true power of Artificial Intelligence has become essential for staying competitive and making informed decisions. This comprehensive guide, tailored for beginners, empowers you to unlock AI's immense potential to revolutionize your business.

Leadership Lessons from the Life of David: Biblical Strategies for Leading with Courage, Integrity, and Vision Find the immortal leadership secrets of quite possibly of the most venerated figure in the Bible — Lord David of Israel. In this significant investigation, Leadership Lessons from the Life of David digs profound into the leadership qualities and techniques that made David an exceptional yet blemished pioneer. Whether you're a business executive, a minister, or somebody trying to improve your leadership abilities, this book offers Biblical principles that will change the manner in...

Your employees and teams may be quite capable of handling their specific areas of focus, but unless you get them to work together, your products, services, and profits will suffer. While progress has been made, maximizing collaboration is still a challenge for many companies. They need a new approach. Over the last quarter century, California's Silicon Valley has become synonymous with building complex, successful businesses. Companies and leaders there have succeeded because they did more than apply existing business models - they created a new model.

Leading a group of people to achieve something is quite a remarkable job to handle. It involves a lot of crucial decision-making abilities. There are different methods that different leaders use to become a good leader. There is no fixed way, though, to be a successful leader. A lot of it is just following one’s intuition. There are a set of qualities, though, which almost every successful leader possesses. What are those qualities? How does one develop such qualities?

In an ever-evolving business landscape where young leaders seek guidance and clarity, this book emerges as a crucial navigator, blending timeless wisdom with practical self-assessment tools. Through a collection of truisms, each accompanied by deep explorations and reflective questions, it invites readers on a journey of self-discovery and leadership enhancement. It's not just a book; it's a workshop in print, meticulously designed to provoke thought, inspire action, and cultivate the skills necessary for effective and ethical leadership. Each chapter dives into a core principle of ...

In Ride the Tornado, learn how to take advantage of change without caving into it. New North Agency founder Tobin Lehman offers a step-by-step guide to a proven system that adds razor-sharp focus into marketing strategy: the RTX© decision-making framework. Reshape your perception of change and transform your marketing decision-making to achieve better results, more efficiently.

Are you a business owner, leader or entrepreneur... who finds managing people your biggest headache? Then this audiobook is the solution to your problems. Leaders in charge of a team, or building a team around them, often find that some people just don't behave as expected: some don't work well with others, some don't like the hours or where they sit, some consistently arrive late and miss deadlines, some cause more problems than they solve. The leader can get wrapped up in dealing with issues of morale and engagement. They begin to wonder why they bother employing people at all.

This book provides young leaders or future high-potentials the guidance needed for how to deal with the challenges of leading teams in modern organizations. Understanding the power of strengths-based leadership using clear two-way communication and, in particular, identifying with one’s own leadership philosophy are central themes in this book. It highlights the typical mistakes made by first-time leaders and offers theoretical and practical advice to deal with the difficulties of management.

In diesem Buch formuliere ich Gedanken, die vielleicht nicht immer politisch korrekt sind - und bestimmt ecke ich mit der einen oder anderen Person an. Aber so bin ich nun mal. Ich hoffe sehr, dass dieses Buch nicht nur Zuspruch erntet, sondern, dass es auch Widerspruch erzeugt. Weil: Widerspruch ist gut! Die Ozeane und Berge sind durch Reibung entstanden. Diamanten entstehen unter Druck, Trauben werden gepresst! Da gibt es keine Harmonie! Und diese Gedanken zu teilen, ist mir Lust und Aufgabe zugleich. Take it or leave it! Ulvi AYDIN.

Demystify the tools and methods for transforming your data into business and career success. Measure Smarter 2 Know More gives you a scalable method that can be applied across your business. It helps you understand how to use your data to pinpoint market opportunities, mitigate risks, reduce attrition and streamline operations in a practical, real-world and relevant way. Chantel Wilson Chase shares her 30 years of experience in an easy-to-follow step-by-step approach with clarity and affability.

Arriving at a clear and powerful insight is harder than it seems. Our pattern-making brains are subject to many biases. We can’t see our blind spots and are often led down the wrong path by tunnel vision. As an industry we don’t think much about how we arrive at an insight; we just do some analysis and assume it’s the best it can be. But is it? Intelligence analysts, doctors, detectives, lawyers, psychologists, and other sense-makers have grappled with questions of cognitive bias and misperception and how these limitations affect their insights.

In A Decade of Discovery: 10 Leadership Insights from a Tech Guru, Charlie Howell shares valuable leadership lessons drawn from his extensive experience in the tech industry. This book goes beyond mere storytelling, offering practical wisdom accumulated over Howell's journey from a programmer in the late 1970s to leading technology teams today. Each chapter reveals essential leadership traits, such as starting with why, nurturing growth in others, and understanding intrinsic motivation, making it an indispensable resource for both seasoned leaders and those new to leadership roles.

The godly example of a spiritual leader bestows lasting enduring influence on a follower than mere persuasive preaching with assertive force. Example they say is better than precept. ...When people are drawn to follow the leadership and vision of an individual. When a sheep or flock are attracted to a stimuli exhibited there is a strong reason for that. The exemplary leaders - Christ the Messiah the anointed one, Moses, the reluctant leader. Joshua the military charismatic warrior, Samson the legendary Israelite warrior and judge, Isaiah the demonstrator of His holiness, Jeremiah the ...

Management is a relatively new ideology in the world’s history. Factories did not exist before the industrial revolution and businesses were mostly working in geographically limited regions. People who did explore new geographical boundaries were still working as their own managers or leaders taking decisions on their own and basing their business practices from their experiences and those of friends and relatives they knew.