Business Insights

Selling value to B2B buyers today can feel like trying to stop a freight train that's hurtling towards the sales graveyard of commoditization and discounting. Today's empowered buyer has done research, has a clear idea of his or her firm's needs, and knows how much the firm is willing to pay.

The future is an uncertain, uncomfortable prospect for employees, employers, and society at large. A flurry of unprecedented events have proven that, despite what some politicians and economists may tell us, the future is not set in stone. In light of this uncertainty, The Future Starts Now looks toward the various innovations and technologies that may shape our future. Authors Theo Priestley and Bronwyn Williams have brought together the world's leading futurists to articulate and clarify the current trajectories in technology, economics, politics, and business.

Colin started at Amazon in 1998; Bill joined in 1999. Their time at Amazon covered a period of unmatched innovation that brought products and services including Kindle, Amazon Prime, Amazon Echo and Alexa, and Amazon Web Services to life. Through their wealth of experience they offer unprecedented access to the Amazon way as it was refined, articulated and proven to be repeatable, scalable and adaptable.

In this revolutionary guide, Stanford University professor and international best-selling author of inGenius adapts her popular course material to teach everyone how to make imaginative ideas into realities.

You have a vital mission as a sales professional: to generate revenue for your company and ensure its continued success. But in today’s selling landscape, buyers are more educated than ever. You need a way to cut through the noise and navigate new complexities.

Do you want to try out Facebook Advertising but have no clue where to start? Learn how to amplify your marketing strategies with the power of social media marketing with this step-by-step guide. Advertising on Facebook is so much more than just boosting a post. Don't lose out on sales from "abandoned cart" customers! Capture potential customers who visit your website but don't complete the sale in your spider web with a Facebook Pixel and remarket to them in the coming days. Conduct lead generation campaigns on Facebook by having people fill out a form with their contact information. ...

From the brilliant and innovative head of Google's people operations, the ultimate guide to attracting the most spectacular talent to your business and how to ensure the best and the brightest succeed. Google receives more than 1,500,000 unique applications for jobs every year. This book shows you why. How to learn from your best employees - and your worst. Why you should hire only people who are smarter than you are.

After 15 years of teaching more than 3 million people his System for using more of their mind the way ultra-successful people do, Jose Silva wanted to continue guiding them—physically, emotionally, and spiritually—so Silva started a “Founder’s Column which became the most popular feature in the Silva Method Newsletter. It ran in every issue for the last 20 years of his life. Your Magnificent Mind, contains 100 of these columns.

Your Daily Dose of Entrepreneurial Power. Designed for ambitious online entrepreneurs, The Entrepreneurs’ Daily Success Reader is your go-to guide for building a thriving business, mastering your mindset, and expanding your money every single day. With 365 potent insights from entrepreneur Amanda Rose, this book delivers daily wisdom to help you stay focused, inspired, and in powerful momentum, no matter what stage you’re at. Show up. Rise strong. Build your empire—one day at a time.

Cornelius Vanderbilt I had no illusions about his life. He didn’t start out with grand plans and ungodly greed. He merely stepped in this world one foot at a time, one boat at a time, one market at a time - one day at a time. He worked 16 hours a day, seven days a week. He worked hard and played hard. When all was said and done, though, he was a simple man who pushed the world of transportation to be all it could be - to be what it is today. Vanderbilt was a man of steel, and we can learn incredible things from him.

The Ford name is everywhere, even in places where you don’t see it. It is ingrained in the American way of life. From the way we make our food to the way we think about cars, it all came from the mind of this Irishman from Michigan. Henry Ford was a titan’s titan. In monetary terms, he was richer than the richest man alive today. Yet, he was the gentlest of souls and had the brightest of minds. This book covers his life from when his family immigrated to Michigan until his last breath.

From the visionary head of Google's innovative People Operations comes a groundbreaking inquiry into the philosophy of work - and a blueprint for attracting the most spectacular talent to your business and ensuring that they succeed. "We spend more time working than doing anything else in life. It's not right that the experience of work should be so demotivating and dehumanizing". So says Laszlo Bock, former head of People Operations at the company that transformed how the world interacts with knowledge.

The premise of this book is simple and powerful: Your success in life and business depends on your decisions. While this seems obvious, most people don’t take the time to learn how to make better decisions. If they do, it will significantly improve their life. That is where this book will help you. You will better understand the difficulties you face in making decisions and how to overcome them. You will discover new insights into how decisions are made. You will see many practical examples that you can directly apply to your own life. You will better understand how others use decision ...

This study guide helps you master key concepts and pass the exam with confidence on your first try. Covering state and federal securities laws, investment vehicles, portfolio management strategies, and ethical business practices, this guide breaks down essential topics in a clear, easy-to-understand format. Whether you're new to the industry or enhancing your qualifications, you'll gain the in-depth knowledge needed to excel as an investment adviser representative (IAR) or registered representative (RR).

An ordinary leader is someone who leads a small organization or team that is doing great things. They manage the majority of the world's workforce, but they don't lead large corporations or big government agencies. Ordinary leaders are rarely written about in books or quoted in magazines. They are, however, important. Maybe not globally, but in their own realm of influence, their leadership makes a difference.

J. P. Morgan is more than just the name on one of the largest banks in America. He was a man who altered the course of American finance and the chief financier for the strategic interests of the titans of the day, such as Carnegie and Rockefeller. He also financed new and ingenious technologies developed by Thomas Edison and was a visionary who saw the potential in Nikola Tesla. Hear all about him and find areas that you may have in common with this towering titan.

Your business success depends on your emotional intelligence. This is a skill you can't afford not to invest your time in. Start your journey now! Businesses are run by humans… and in order for them to reach their full potential, emotional intelligence must be at the core of operations. Gone are the days when IQ was a marker of entrepreneurial success. Today, the greatest leaders are those with high EI. The good news is that emotional intelligence is a skill – and that means that you can sharpen it until it’s a shining arrow aimed at meeting all your targets.

We know that our minds are capable of great things because, every now and then, they come out with a brilliant idea or two. However, our minds are also unpredictable, spending large stretches of time idling or distracting themselves. This is a book about how to optimize these beautiful yet fitful instruments so that they can more regularly and generously produce the sort of insights and ideas we need to fulfill our potential and achieve the contentment we deserve.

Do you have a passion for building and an entrepreneurial spirit? Have you ever considered starting your own concrete business but don't know where to begin? Look no further than The Sweaty Startup Guide to Starting Your Own Concrete Business, the ultimate guide to turning your dreams into reality. This comprehensive eBook walks you through every step of the process, from understanding the concrete industry to developing a customer-focused approach. Chapter by chapter, you'll gain valuable knowledge and practical strategies for building a successful and profitable business in this growing ...

Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this audiobook provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Listeners will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution.