Business Insights

The world's most successful brand names inspire loyalty and trust. You rely on them again and again for their quality, innovation, and performance. What would it mean for your career, your job satisfaction, and your income potential if your boss, colleagues, and customers felt the same about YOU? How YOU Are Like Shampoo guides you step-by-step through proven corporate branding techniques never before adapted to personal use.

Unleash the power of words to sell.It's easier to attract potential customers and persuade them to buy when you understand your audience and respect the nuances of language. Discover how to select tone, details, imagery, numbers, facts, verb tenses, punctuation, pronouns and more to create rapport and inspire an opt-in, an inquiry or a sale.

Imagine contributing to one of the most pressing challenges of our time: fostering inclusive, equitable, and diverse environments. Voices Unheard equips you with tools to make a real difference in every part of your life. For leaders, allies, and advocates, this guide offers actionable steps to turn intentions into impactful actions.

Are you a business owner, leader or entrepreneur... who finds managing people your biggest headache? Then this audiobook is the solution to your problems. Leaders in charge of a team, or building a team around them, often find that some people just don't behave as expected: some don't work well with others, some don't like the hours or where they sit, some consistently arrive late and miss deadlines, some cause more problems than they solve. The leader can get wrapped up in dealing with issues of morale and engagement. They begin to wonder why they bother employing people at all.

Mentorographer Molly Lavik has helped hundreds of entrepreneurs find their true potential and authentic purpose by providing guidance as they transformed their visions into reality. Now, she has taken her own vision to the next level, curating the lessons and insights of 101+ superachievers in this collection of life stories that you, too, can use - no matter what your goal or past experience may be - to pave your own path to success, happiness, and self-fulfillment. She calls the concept Going Supernova.

Since the start of the advertising industry in the 19th century, it has been about telling. Now, thanks to the social media and digital revolution, everyone has a voice. Welcome to the decade of do - a new era for marketing and communications. It’s a time when people, brands, and organizations are taking on the world’s problems and trying to solve them. This book looks at why this is happening, the pioneers who are driving it forward, and what this means for the rest of us.

Leadership Lessons from the Life of David: Biblical Strategies for Leading with Courage, Integrity, and Vision Find the immortal leadership secrets of quite possibly of the most venerated figure in the Bible — Lord David of Israel. In this significant investigation, Leadership Lessons from the Life of David digs profound into the leadership qualities and techniques that made David an exceptional yet blemished pioneer. Whether you're a business executive, a minister, or somebody trying to improve your leadership abilities, this book offers Biblical principles that will change the manner in...

You've battled through all the changes in the automotive industry. You've done the right things at the right times. You've seen the good times come and go, but you know that the right ideas at the right times make all the difference. You're ready for what's next. Let's get there faster than the competition, you say! Just up ahead there are signposts for more change. How will you handle digital retailing and all that it means to you?

Well now you have that friend and he’s sick of artists like you getting screwed over.It’s time to put you in the driver’s seat. You are part of a generation who are more aware of inauthenticity and manipulation than ever before. You’re less interested in blindly following and more interested in being shown not only how to do something but in understanding why it’s important that it gets done.

Are you ready to hit the open road and turn your passion for driving into a successful career? Whether you're a seasoned driver or just starting out, Steer Your Career offers the insider knowledge and practical advice you need to thrive in the trucking industry. With over 30 years behind the wheel, I’ve seen it all from the toughest routes to the smartest safety practices and the most lucrative opportunities in the business.

The godly example of a spiritual leader bestows lasting enduring influence on a follower than mere persuasive preaching with assertive force. Example they say is better than precept. ...When people are drawn to follow the leadership and vision of an individual. When a sheep or flock are attracted to a stimuli exhibited there is a strong reason for that. The exemplary leaders - Christ the Messiah the anointed one, Moses, the reluctant leader. Joshua the military charismatic warrior, Samson the legendary Israelite warrior and judge, Isaiah the demonstrator of His holiness, Jeremiah the ...

Are you interested in a career in Public Relations? Do you believe you have what it takes to repair and manage reputations? Is Public Relations something you need to do for yourself? If you answered yes to any of these questions, then this book is for you… 50 Things to Know About Public Relations by Sara Maya offers an insightful view into life in Public Relations … Most books on Public Relations tell you the textbook version of things.

Bob Danzig, the former CEO of Hearst Newspapers, has tapped into the source of leadership by nailing down nine powers of leadership inherent in every person. In this masterful book, Bob presents 34 inspiring profiles of successful leaders who, together, define leadership. Profiles include: Itzhak Perlman, Beverly Stills, Ted Turner, Katharine Graham, Wayne Huizenga, Lee Iacocca, Al Neuharth and Jack Welch.

The challenges of today and tomorrow demand new ways of leading organizations, building collaborations, and creating communities. Since its premiere issue, the award-winning journal Leader to Leader—published by The Drucker Foundation—has presented the best thinking from leaders for leaders. This recording collects some of the best contributions to the journal from the likes of management pioneer Peter F. Drucker, Southwest Airlines leader Herb Kelleher, and Pulitzer Prize-winning author Doris Kearns Goodwin.

How do we fill the world with contemporary sages and kick-ass saints, who are as adept at surrendering themselves to authenticity as they are at innovating initiatives of breathtaking power? Igniting Your Soul at Work provides some insightful answers to that question. This isn't your ordinary type of leadership book, manual, or mandate. Robert leads us in another direction, where we can expand our worldview to allow greater understanding, wisdom, and effectiveness to reveal itself.

Habits for Happiness, Effectiveness, Health and Mind is an honest and informative book of discovery exploring exactly what habits are, how we adopt them, how we break them, and how they influence our everyday lives. Paul Cooke delivers a refreshing approach that will provide the listener with knowledge, insight, and advice, enabling the listener to understand the impact habits have and how to adapt them to your own unique environment, lifestyle, and goals.

For more than a decade, Jason T. Smith led the Back In Motion Health Group with a traditional organisational structure. For a while, it worked well. But then something changed. Jason set a new goal that couldn’t be achieved through the status quo. In this audiobook Jason shares how just two years later, after challenging their internal culture and work flow, they found the sweet spot between authentic collaboration and the holy grail of peer accountability. The result: an explosion of new business growth and the freedom for each team member to excel at what they love.

In a world where leadership is constantly evolving, how do you carve out your unique space and inspire those around you? Backstage to Boardroom offers an innovative approach to leadership, drawing from the transformative techniques and philosophies of theater. Designed for those looking for new philosophies on leadership, this ebook equips you with the tools to embrace your authentic self while guiding your team toward success.

In Ride the Tornado, learn how to take advantage of change without caving into it. New North Agency founder Tobin Lehman offers a step-by-step guide to a proven system that adds razor-sharp focus into marketing strategy: the RTX© decision-making framework. Reshape your perception of change and transform your marketing decision-making to achieve better results, more efficiently.

If you’re an entrepreneur, run a small enterprise and want to experience rapid growth in your business, you’ll learn how to “get big fast” with this provocative, high-value audio from entrepreneur and author André Taylor. Based on his popular coaching program, you’ll learn some of what he’s taught others for years in his exclusive Fast Forward Your Business mentoring program on achieving accelerated growth, success, and profitability in business and how you can achieve the same.