Business Management Creative

In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You'll learn how to: set clear goals for your name and brand before you start, craft a brainstorming list based on your business mission, build a brand unique to you by creating your own word, find the balance between "cool" and clear, and narrow down your list of names with five easy tests.

From the creator of the viral series Rich vs. Really Rich, comes a modern formula for building wealth in today’s economy that optimizes your quality of life over the amount in your bank account. Really Rich is a timely work of prescriptive finance by social media influencer and entrepreneur Nicholas Crown. Crown provides listeners with an original ten-point formula for building wealth and happiness.

Few business leaders in the world have applied Lean strategy as successfully as Art Byrne has - and none has the ability to explain how to do it with such succinctness and clarity. Byrne has successfully implemented Lean strategies in more than 30 companies in 14 different countries. In The Lean Turnaround, this legendary business leader shares everything he has learned during his remarkable career and shows how anyone can achieve similar results.

How do you find talent with a creative spark? To what extent can you predict human creativity, or is human creativity something irreducible before our eyes, perhaps to be spotted or glimpsed by intuition, but unique each time it appears? Obsessed with these questions, renowned economist Tyler Cowen and venture capitalist and entrepreneur Daniel Gross set out to study the art and science of finding talent at the highest level: the people with the creativity, drive, and insight to transform an organization and make everyone around them better.

For creators, getting that promotion to management is exciting but can also be scary. The skills that made them so successful may not translate to the skill required to be a great manager, and this gets even more complicated when managing other creatives who often don’t thrive under traditional management procedures. Creative Directions is a management masterclass in which you attend lectures and seminars as you learn from some of the best in the business.

In Strategic, New York Times and Wall Street Journal bestselling author Rich Horwath delivers an incisive roadmap to help leaders at all levels think, plan, and act strategically to navigate every business challenge they face. The book offers business leaders a proven framework—the Strategic Fitness System—containing dozens of tools, techniques, and checklists to confidently master every area of the business, from designing market-winning strategies to shaping the organization's culture.

How many audiobooks have you listened to on project management? On leadership? Too many, right? But no other book combines the practice of project management and leadership into one balanced approach with practical examples—except this book. You don’t even need Project Manager in your title to employ these lessons. You can be any person on any team who has stepped up to take a leadership role on a critical initiative. You’ll learn what it takes to become the binding agent—the glue—that creates cohesive, engaged, high-performing project teams.

Companies spend billions of dollars annually on diversity efforts, with remarkably few results. Too often diversity efforts rest on the assumption that all that's needed is an earnest conversation about "privilege." That's not enough. To truly make progress with diversity, equity and inclusion, we must focus less on documenting the problem and more on just stopping the transmission of it.

Throughout the history of business, employees had to adapt to managers and managers had to adapt to organizations. In the future, this is reversed with managers and organizations adapting to employees. This means that in order to succeed and thrive, organizations must rethink and challenge everything they know about work. The demographics of employees are changing and so are employee expectations, values, attitudes, and styles of working.

Resilient leaders rise: Empower yourself and your team to conquer every challenge. Have you ever experienced a moment when the pace of the world seemed to surpass your ability to keep up? As a leader, the demands of navigating through challenging times can feel utterly overwhelming. The business landscape is evolving at an unprecedented rate, presenting new challenges and uncertainties every day.

You have the opportunity to lead: to show up with confidence, connected to others, and committed to a purpose in a way that inspires others to follow. Maybe it's in your workplace, or in your relationships, or simply in your own life. But great leadership - leadership that aligns teams, inspires action, and achieves results - is hard. And what makes it hard isn't theoretical, it's practical. It's not about knowing what to say or do. It's about whether you're willing to experience the discomfort, risk, and uncertainty of saying or doing it.

Transform into the leader you want to become by helping others to maximize their potential in this new era. No matter what your organization looks like, Balanced Accountability offers a proven framework for getting these results.

So how do you build a company that matters? Companies and people that matter have successfully become the obvious choices in the hearts and minds of their customers, their employees, and their communities. They elevate themselves by consistently finding ways to solve the most pressing needs their markets face. The result? They create more value year after year and build sustainable, differentiated organizations.

In A Minute to Think, Juliet Funt, a globally recognized warrior in the battle against busyness, provides a powerful guide that will give you the permission, framework, and specific direction you need.

From entrepreneur and celebrity hairstylist Jen Atkin comes a smart and spirited guide to finding your voice and creating the life and career you deserve - along with a behind-the-scenes look into Jen’s own wild and wonderful road to success.

Whether we realize it or not, we are all brands. We all have qualities that shape and influence how the people in our lives see us - and how we see ourselves. Nationally respected brand experts Jerry Wilson and Ira Blumenthal have helped some of the most exceptional companies and individuals in the world perfect their images. Now, in Managing Brand You, they reveal their proven seven-step process for personal brand building.

What would you be willing to do for the rest of your life? It's a question most of us consider only hypothetically - opting instead to "do what we have to do" to earn a living. But in the critically acclaimed best seller The Monk and the Riddle, entrepreneurial sage Randy Komisar asks us to answer it for real.

This book is a highly actionable guide for coaches to change the narratives holding clients back from resolving problems, realizing dreams, and living into their strongest and most joyous selves. Breakthrough Coaching provides methods, resources, and exercises to help you activate immedi­ate and sustainable shifts in perspective and behavior. The purpose of the book is to light the way on your path of coaching mastery.

Ideal for every manager who wants to understand and move past their own preconceived ideas, The Leader’s Guide to Unconscious Bias explains that bias is the result of mental shortcuts, our likes and dislikes, and is a natural part of the human condition. And what we assume about each other and how we interact with one another has vast effects on our organizational success - especially in the workplace. Teaching you how to overcome unconscious bias, this book provides more than 30 unique tools, such as a list of ways to reframe your unconscious thoughts.

In his bravest and most challenging book yet, Seth Godin shows how we can thrive in an economy that rewards art, not compliance. He explains why true innovators focus on trust, remarkability, leadership, and stories that spread. And he makes a passionate argument for why you should be treating your work as art. Art is not a gene or a specific talent. It's an attitude, available to anyone who has a vision that others don't, and the guts to do something about it.