Business Management Creative

Whether we realize it or not, we are all brands. We all have qualities that shape and influence how the people in our lives see us - and how we see ourselves. Nationally respected brand experts Jerry Wilson and Ira Blumenthal have helped some of the most exceptional companies and individuals in the world perfect their images. Now, in Managing Brand You, they reveal their proven seven-step process for personal brand building.

Unleash Transformational Leadership - Unlock your potential to empower & inspire your organization and create a culture of success. Are you ready to unleash the leader within you and revolutionize your organization? Look no further than "Unleashing Transformational Leadership" - the ultimate guide to unlocking your full potential, empowering your team, and creating a culture of unparalleled success.

Welcome to the Attention Economy—where you are the product. In this digital landscape, they keep score with eyeballs and eardrums. Your attention—even for a few seconds—translates into cold, hard cash they’re willing to manipulate and even hack you for. Kary Oberbrunner made it his mission to discover if humans could become unhackable. After an exploration of art, science, technology, education, the military, and business, he emerged with an answer—the unmistakable elixir behind all idea achievement and productivity. This book reveals that answer in 30 daily missions.

The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success

The CEO of Technology shows today's CIOs how to become exceptional leaders and bring value to their organization. By taking lessons from some of the world's best CEOs, you'll develop the traits and characteristics that drive legendary leadership. Interviews with top executives at leading global technology companies including Apple, Boeing, Direct TV, Facebook, Texas Instruments, and more provide deep and valuable insight into what it means to lead in a hyper-driven tech environment.

Best-selling author Simon Winchester writes a magnificent history of the pioneering engineers who developed precision machinery to allow us to see as far as the moon and as close as the Higgs boson. Precision is the key to everything. It is an integral, unchallenged and essential component of our modern social, mercantile, scientific, mechanical and intellectual landscapes. The items we value in our daily lives - a camera, a phone, a computer, a bicycle, a car, a dishwasher perhaps - all sport components that fit together with precision and operate with near perfection....

Drive long-term profits and growth by making the company a place your employees love. In Great Company presents a practical approach to ensure that your employees perform at their highest possible levels. It's not about increasing salaries, offering huge bonuses, or investing in the latest employee engagement tools. The real answer is simpler, deeper, and longer-lasting: getting your people to love where they work.

The Soul of the Deal effortlessly teaches unconventional transactional strategies that are radically changing the approach of business buyers and sellers, investors, CEOs, and entrepreneurs. Their origin? Selling encyclopedias door-to-door, following the Grateful Dead for a lifetime, and closing 400+ successful deals.

Unfortunately, far too many people don’t like where they work. Some organizations are unhealthy and full of disrespectful behavior. Other workplaces are simply uninspiring. For various reasons, countless people feel trapped, indifferent, or bored at work. The authors of this book believe that people should be able to like where they work. When employees like the places they work, it’s not only good for their mental health and well-being, it’s also good for their organizations - both financially and otherwise.

In Launch Your Inner Entrepreneur, Charlene Walters provides the tools you need to successfully launch and grow your side hustle, start up, or small business. As a mentor on Entrepreneur magazine's "Ask an Expert" forum and developer of a digital entrepreneurship MBA program, Walters knows what you're facing - and can help you avoid common mistakes, find your niche, build up your personal brand, and reach your entrepreneurial goals.

As the newly appointed minister of education in Sierra Leone, David Moinina Sengeh assumed that the administration he served—not to mention his family and friends—shared his conviction that all girls belong in the classroom. He was shocked to learn that many of those closest to him, including a member of his own family, were against lifting a long-standing policy banning pregnant girls from school. Radical Inclusion is the dramatic narrative of Sengeh’s drive to guarantee pregnant girls’ right to an education.

Using real-life practical experiences, serial entrepreneur and thought leader Faisal Hoque teams up with journalist Drake Baer to provide a personal and professional playbook that is part philosophy, part business, and part history. Everything Connects offers the wisdom of 2,500-year-old Eastern philosophies and the interconnected insights of Leonardo da Vinci. Couple that with Fortune 100 corporate cross pollination for creativity and startup thinking for how to adapt with ease, and you'll quickly discover that everything connects.

Today, the economic environment is global, highly sophisticated, and in continuous flux. Thus, the challenge for business leaders is to stay ahead of market flow and change, in order to gain competitive advantage. Creating Competitive Advantage explores why this pioneering can be the safest and best course for organizations to get ahead and guides leaders on how to forecast trends without increasing risk. It introduces the new concepts of market flow visualization and the line of probability, pioneering the safe course, and analytically supported intuition.

The premise is simple: A person's ideal life, especially their career, can be carefully conceived and crafted. Based on Dr. Rao's popular course "Creativity and Personal Mastery" at Columbia University's Graduate School of Business, this book offers a series of exercises and lessons drawn from both spiritual and commercial situations that enable you to reconstruct and improve your professional world. This transformation will turn your life around and help you become exponentially more effective in your chosen career, and thereby flourish in all aspects of your life.

Becoming the Boss is a brisk, tech-savvy success manual filled with real-world, actionable tips from an expert. Lindsey Pollak defines what Millennial generation leadership is and draws on original research, her own experience, and interviews with young managers and entrepreneurs to share the secrets of what makes them successful leaders - and shows young professionals how to rise in their own careers.

Award-winning entrepreneur and journalist Shane Snow reveals the counterintuitive reasons why so many partnerships and groups break down - and why some break through. The best teams are more than the sum of their parts, but why does collaboration so often fail to fulfill this promise? In Dream Teams, Snow takes us on an adventure through history, neuroscience, psychology, and business, exploring what separates groups that simply get by together from those that get better together.

Choosing Leadership gives listeners the tools to sharpen their leadership skills, putting the responsibility for personal growth and professional development in their own hands. It counters stereotypes that lead us to believe it takes a fancy title, big budget, impressive credentials, charisma, or innate leadership traits to be a "leader." Rather, leadership is a choice; you choose when to manage and when to lead. It provides an opportunity to answer tough questions of yourself, process your own life lessons, reflect on your unique experiences, and create your best future self.

You already have a one-of-a-kind idea inside of you that will not only spread like wildfire but will also change minds, incite action, and leave a legacy you can be proud of. You just need help excavating it, shaping it, and launching it into the world. Drawing upon more than 25 years of both research and real-world experience, the author explains a simple approach to creating not only a message that grows your business 24-seven, but a movement that’s bigger than your business and takes on a life of its own.

Nancy Lyons started her career not fitting in anywhere. She was a loudmouth, shared her ideas too much, and brought big energy. But there wasn't room for that in a traditional office. Nowhere did she ever feel empowered as an employee and valued for what she brought to work. So when she became a CEO and business owner herself, she set out to cultivate a work culture unlike anything she'd experienced before, starting with her mindset. In Work Like a Boss, she teaches everyone boss or not how to do it, too.

Popular creative coach Gail McMeekin, author of the best-selling The 12 Secrets of Highly Creative Women, offers a wealth of advice for the specific challenges creative women face today: thinking too small, underestimating the need for change, fearing the future, and lacking self-confidence. McMeekin combines interviews with some of today’s most successful women and her own proven success strategies to help readers transcend their “blocks” and achieve success.