Business Management

Emotional Branding is the best-selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, and emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people.

When we think of leaders, we often imagine lone, inspirational figures lauded for their behaviors, attributes, and personal decisions, and leadership books often reinforce that view. However, this approach ignores a leader's mission to empower others. Applying decades of behavioral science research, Don A. Moore and Max H. Bazerman offer a passionate corrective to this view, casting today's organizations as decision factories in which effective leaders are decision architects, enabling those around them to make wise, ethical choices consistent with the organization's highest values.

This new edition - more than 50 percent new and revised - is a significant update from the previous one and reveals how to harness the newest data mining methods and techniques to solve common business problems. The duo of unparalleled authors share invaluable advice for improving response rates to direct marketing campaigns, identifying new customer segments, and estimating credit risk. In addition, they cover more advanced topics, such as preparing data for analysis and creating the necessary infrastructure for data mining at your company.

Saber escuchar es una habilidad crítica que a menudo se da por sentado. Al aprender a escuchar atentamente, conseguirás mantener a tus empleados más comprometidos, fomentar el descubrimiento de nuevas ideas y escuchar lo que necesitas escuchar en una reunión en lugar de lo que esperas escuchar.

The Supervisor Handbook: What They Don't Teach You About Leadership is a guide to help frontline leaders and their managers create highly successful, engaged teams. This book provides real-life examples from the author's firsthand experience leading high performing teams and learning from other phenomenal leaders. Just as the title states, The Supervisor Handbook: What They Don't Teach You About Leadership can be used as a handbook and referred to often to help with the daily challenges that leaders face. This book is designed to guide frontline leaders on topics that too often are not ...

Leadership accountability is a major issue in organizations around the globe. Research has shown that teams and individual employees are overwhelmingly dissatisfied with the degree of accountability demonstrated by their leaders. Effective teams need responsible and accountable leaders - the solution seems simple. Yet, thousands of businesses are struggling with mediocre performance and widening gaps in leadership.

De la mano de especialistas de Harvard Business Review, en este libro se explica cómo es posible forjar el carisma, la seguridad y la determinación que proyectan los grandes líderes.

Professional athletes, surgeons, first responders - all perform remarkable feats in the face of intense stress. Why do they thrive under pressure while others succumb? What separates the two is attitude. Resilient people meet adversity head on and bounce back from setbacks. They seem to naturally exude an inner strength - but studies show that resilience is something that anyone can build.

Productivity and Time Management success come down to basic simple mathematics. There are 24 workable hours in every day. Work 8 hours. Sleep 8 hours. What's left? 8 Hours. How do you be more productive and manage your time? You elevate your 8. Yes, it's true: we still have 24 workable hours every day. We need to use them accordingly, or we are going to impede our ability to enjoy our time. Time is seriously one of our most precious commodities. Someday you might get more money at work, earn more vacation time, or win lottery. But none of us will figure out how to squeeze 25 hours into a ...

Even the most successful people in the world experience setbacks. The secret is learning how to deal with them and make them work to our benefit. We can let failure sap our self-confidence and heighten our frustration, or we can stay true to our vision and embrace new opportunities. Fashion designer Isaac Mizrahi has had to reinvent himself several times over, experiencing extraordinary success along with devastating failure.

For decades, Peter F. Drucker was widely regarded as "the dean of this country's business and management philosophers" ( Wall Street Journal). In this concise and brilliant work, he looks to the most influential position in management - the executive. The measure of the executive, Drucker reminds us, is the ability to "get the right things done". This usually involves doing what other people have overlooked as well as avoiding what is unproductive.

What does it take to thrive in one of the most pressurised leadership roles in modern times? What is the real story behind the men in the football hotseat who shape the dreams and ambitions of millions? The First 100 Days: Lessons in Leadership from the Football Bosses is both an entertaining book for football fans and a self-help manual for those embarking on a leadership challenge of their own.

Real critique has become a lost skill among collaborative teams today. Critique is intended to help teams strengthen their designs, products, and services, rather than be used to assert authority or push agendas under the guise of "feedback". In this practical guide, authors Adam Connor and Aaron Irizarry teach you techniques, tools, and a framework for helping members of your design team give and receive critique.

Requirements Engineering (RE) is a core discipline of Software Engineering, and the most overlooked. Requirements work is the basis for all other software development disciplines. A requirement failure has a cascading impact on the project. The PMI states that poor requirements management is the main cause of project failure. This book introduces Requirements Engineering from a practical perspective, with exercises and case studies. The content was prepared from the authors' practical experience and industry references such as the PMBOK, the BABOK, and all the content of the IREB CPRE-FL (...

Many people know the benefit of finding a sponsor - someone who goes beyond traditional mentorship to partner with a junior-level employee to help build their skills, advocate for them when opportunities arise, and open doors. But few realize that being a sponsor is just as important to career growth as finding one. Combining powerful new data and rich examples drawn from in-depth interviews with leaders from companies such as Unilever, Aetna, Blizzard Entertainment, and EY, The Sponsor Effect provides a seven-step playbook for how you can become a successful sponsor.

Small businesses make up more than 90% of businesses globally. Studies show small businesses are the number one source of new jobs. Globally over 300 million new businesses are started each year. Especially with the internet making it possible to start a business online easily, many people are turning to starting their own businesses or becoming self-employed. This provides huge opportunities for wealth creation. However, many of these entrepreneurs / solopreneurs have no prior background in business or accounting. This can be a disadvantage and can reduce a business’s growth and profit ...

In How to Be a Great Boss, Gino Wickman and René Boer present a straightforward, practical approach to help bosses at all levels of an organization get the most from their people. They share time-tested tools that have worked for more than 30,000 bosses in every industry. You can learn to be a great boss - and dramatically improve both your organization's performance and your team's excitement about their work.

In The Five Graces of Life and Leadership, the CEO of the celebrated consulting firm Korn Ferry delivers a meaningful and thought-provoking exploration of leadership, emphasizing the five kinds of grace that leaders must have to lead their teams in today's evolving workspace. In the book, you'll learn how to the best leaders make their teams feel comforted, safe, and secure that they're headed in the right direction. The perfect book for managers, executives, and other business leaders, this is a can't-miss book on the human side of leadership.

If you are a business owner, you just need to work on two key points to grow your company - Win more customers and do more business with your current customers. How you store and manage customer related data will determine as to how much do you understand your customers and how many leads do you eventually convert into customers for your business. HubSpot CRM is a robust and free product for storing and managing customer related data. HubSpot provides additional capabilities for customers with free and premium features in Marketing Hub, Sales Hub and Service Hub platforms. HubSpot can be ...

In the years following the publication of Patrick Lencioni's best seller, The Five Dysfunctions of a Team, fans have been clamoring for more information on how to implement the ideas outlined in the book. In Overcoming the Five Dysfunctions of a Team, Lencioni offers more specific, practical guidance for overcoming the five dysfunctions, using tools, exercises, assessments, and real-world examples.