Business Memoirs

Admen, Mad Men, and How Advertising Really Works is written to be easily digestible by interns, CEOS, or anyone who has ever watched a television commercial or clicked on a banner ad. Irreverent, packed with useful information, and unflinchingly honest, it is a serious business book by a seriously funny man and a must for anyone who lives, works, or plays in today's commercial culture.

Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg came to Google over a decade ago as proven technology executives. At the time, the company was already well-known for doing things differently, reflecting the visionary - and frequently contrarian - principles of founders Larry Page and Sergey Brin. If Eric and Jonathan were going to succeed, they realized they would have to relearn everything they thought they knew about management and business.

In the 1990s Jordan Belfort, former kingpin of the notorious investment firm Stratton Oakmont, became one of the most infamous names in American finance: a brilliant, conniving stock-chopper who led his merry mob on a wild ride out of the canyons of Wall Street and into a massive office on Long Island. Now, in this astounding and hilarious tell-all autobiography, Belfort narrates a story of greed, power, and excess no one could invent.

When we’re moving at 115 MPH, we rarely see the wall coming. But it comes for all of us and when it does, we grasp for lessons, for meaning, for purpose. Each moment (good or bad) and each win or loss, provides us an opportunity to learn, and if we choose to take it, that opportunity can change our lives - and the world - for the better. The human spirit craves connection. Authenticity. Belonging. Touch. Gratitude. Purpose. We need to make our interactions count.

In 2006, hedge fund manager John Paulson realized something few others suspected - that the housing market and the value of subprime mortgages were grossly inflated and headed for a major fall. Paulson's background was in mergers and acquisitions, however, and he knew little about real estate or how to wager against housing. He had spent a career as an also-ran on Wall Street. But Paulson was convinced this was his chance to make his mark. He just wasn't sure how to do it. Colleagues at investment banks scoffed at him and investors dismissed him.

Stan McChrystal served for 34 years in the US Army, rising from a second lieutenant in the 82nd Airborne Division to a four-star general, in command of all American and coalition forces in Afghanistan. During those years he worked with countless leaders and pondered an ancient question: "What makes a leader great?" He came to realize that there is no simple answer. McChrystal profiles 13 famous leaders from a wide range of eras and fields - from corporate CEOs to politicians and revolutionaries. He uses their stories to explore how leadership works in practice.

Conventional wisdom says most startups need to be in Silicon Valley, started by young engineers around a sexy new idea and backed by VC funding. But as Mikkel Svane reveals in Startupland, the story of founding Zendesk was anything but conventional. Founded in a Copenhagen loft by three 30-something friends looking to break free from corporate doldrums, Zendesk Inc. became one of the hottest enterprise software companies, rapidly growing with customers in 150 countries. But its success was anything but predestined.

Almost 10 years ago, Bloomberg journalist Brad Stone captured the rise of Amazon in his best seller The Everything Store. Since then, Amazon has expanded exponentially, inventing novel products like Alexa and disrupting countless industries, while its workforce has quintupled in size and its valuation has soared to nearly two trillion dollars.

How does a nice Italian boy from Queens turn his passion for food and wine into a nationwide empire? In his intrepid, irreverent, and terrifically entertaining memoir, Restaurant Man, Joe Bastianich charts his remarkable culinary journey from his parents’ neighborhood eatery to becoming one of the country’s most successful restaurateurs, along with his superstar chef partners: his mother, Lidia Bastianich, and Mario Batali.

Ron Shaich is a business visionary who has been part of building three iconic restaurant brands: Au Bon Pain, Panera Bread, and now Cava. Along the way, he developed "fast casual," a $100 billion-plus segment of the industry. Now he reveals what he learned about entrepreneurship, running large enterprises, business transformation, and life itself. He illustrates these lessons with his experiences turning a small cookie store into 2,400 restaurants with $5 billion in revenue, delivering annual investor returns of 25% over two decades, and outperforming both Starbucks and Chipotle.

On the morning of March 27, 1995, four quick shots cracked through Milan’s elegant streets. Maurizio Gucci, heir to the fabulous fashion dynasty, had been ambushed, slain on the steps to his office by an unknown gunman. Two years later, Milan’s chief of police entered the sumptuous palazzo of Maurizio’s ex-wife, Patrizia Reggiani - nicknamed “the Black Widow” by the press - and arrested her for the murder. Did Patrizia kill her ex-husband because his spending was wildly out of control? Or is it possible Patrizia didn’t do it at all?

Paul thought he was on his way. From a small-town Connecticut kid to the most prestigious consulting firm in the world, he had everything he thought he wanted. Yet he decided to walk away and embark on the "real work" of his life—finding the things that matter and daring to create a life to make them happen. This Pathless Path is about finding yourself in the wrong life, and the real work of figuring out how to live.

One of the most influential, admired, and innovative women of our time: fashion designer, philanthropist, wife, mother, and grandmother, Diane von Furstenberg shares stories about becoming the woman she wanted to be. Diane von Furstenberg started out with a suitcase full of jersey dresses and an idea of who she wanted to be - in her words, "the kind of woman who is independent and who doesn’t rely on a man to pay her bills."

On any given day, thousands of devoted people clip into their bikes and have their lives changed by Tunde Oyeneyin. From her platform in a Peloton studio, she encourages riders with her trademark blend of positivity, empathy, and motivational “Tunde-isms,” to push themselves to their limits both on and off the bike. Now, fans and readers everywhere can learn about her personal journey, and discover how they too can “live a life of purpose, on purpose” with Speak, a memoir-manifesto-guide to life inspired by her immensely popular Instagram Live series of the same name.

Tammy Duckworth takes listeners through the amazing - and amazingly true - stories from her incomparable life. In November of 2004, an Iraqi RPG blew through the cockpit of Tammy Duckworth's US Army Black Hawk helicopter. The explosion, which destroyed her legs and mangled her right arm, was a turning point in her life. But as Duckworth shows in Every Day Is a Gift, that moment was just one in a lifetime of extraordinary turns.

Few companies in history have ever been as successful and as admired as Google, the company that has transformed the Internet and become an indispensable part of our lives. How has Google done it? Veteran technology reporter Steven Levy was granted unprecedented access to the company, and in this revelatory book he takes listeners inside Google headquarters - the Googleplex - to explain how Google works.

Are leaders born or made? Where does ambition come from? How does adversity affect the growth of leadership? Does the man make the times or do the times make the man? In Leadership, Goodwin draws upon four of the presidents she has studied most closely - Abraham Lincoln, Theodore Roosevelt, Franklin D. Roosevelt, and Lyndon B. Johnson (in civil rights) - to show how they first recognized leadership qualities within themselves, and were recognized by others as leaders.

Andrew Carnegie amassed wealth that inspired generations of entrepreneurs and industrialists. Starting with nothing in Scotland, he gradually built so much wealth that those at the top of the current Forbes list would still not be able to match him. This audiobook presents the life of one of the gentlest and kindest men in history and the way he made his money. His fortune was ultimately almost three times more than the richest men on the planet today.

From the author of Steve Jobs, this is the astonishingly intimate story of Elon Musk, the most fascinating and controversial innovator of our era—a rule-breaking visionary who helped to lead the world into the era of electric vehicles, private space exploration, and artificial intelligence. Oh, and took over Twitter. For two years, Isaacson shadowed Musk, attended his meetings, walked his factories with him, and spent hours interviewing him, his family, friends, coworkers, and adversaries. The result is the revealing inside story, filled with amazing tales of triumphs and turmoil.

A business memoir that explains Nortel Networks' demise. It is told from the perspective of Organization Development, by the former head of OD. In January of 2009, Nortel Networks, a hundred-year-old company with a market capitalization of over $200 Billion, that had peaked at $30 Billion in sales and employed over 100,000 people worldwide, declared bankruptcy! Unwilling to restructure, it liquidated its assets, bringing an astounding $8 Billion into the estate, mostly from the value of its intellectual property, its patents and products. Unfortunately, this money languishes in escrow, ...