Business Performance

Much more than a showbiz memoir, Hot Pants in Hollywood tells of a baby boomer's life on steroids. Susan Silver was one of the first female TV comedy writers with credits like the Mary Tyler Moore Show, Maude, Bob Newhart, among others. From Milwaukee, Susan went on to fame and fortune in Hollywood, had a successful career as one of the first women in TV sitcoms, and reinvented herself in different prominent arenas in New York. Though her story is unique, her life is relatable to all women looking for advice in work or love.

The second edition of Building the Successful Theater Company takes listeners even deeper into the world of theatrical production, examining in great depth the financial realities of establishing - and maintaining - a successful organization. This indispensable reference is updated to include more theater company profiles with expert advice to better reveal the pitfalls, passions, and practicalities of the theater industry.

There are literally thousands of books on selling, coaching, and leadership, but what about the particulars of managing a sales force? Where are the frameworks, metrics, and best practices to help you succeed? Based on extensive research into how world-class companies measure and manage their sales forces, Cracking the Sales Management Code is the first operating manual for sales management.

For decades, hidden from the public eye, William Morris agents made the deals that determined the fate of stars, studios, and networks alike. Mae West, Frank Sinatra, Marilyn Monroe, Danny Thomas, Steve McQueen--the Morris Agency sold talent to anyone in the market for it, from the Hollywood studios to the mobsters who ran Vegas to the Madison Avenue admen who controlled television.

We have entered a new world of work. It’s a world where successful leaders embrace a human-centric approach, prioritizing the mental health and personal responsibilities of their employees alongside their professional ones. However, post-pandemic, a dark side to the empathetic workplace has emerged and many well-intentioned business leaders are struggling to keep both productivity and morale high. In The Empathy Dilemma, author, speaker and empathy advocate Maria Ross explores the difficulties organizational leaders are having, and the solutions they need to get back on track.

The Actor's Mindset: Acting as a Craft, Discipline, and Business uniquely prepares actors to live full, successful lives as performing artists. While most acting books focus on either the art or the business of entertainment, Archibald looks at the entire picture of what it means to be an actor, focusing on the foundations of both the artist and the entrepreneur to guarantee a complete and fully functioning approach to a career.

Unlock the full potential of Google Ads with this comprehensive, step-by-step guide designed for marketers, entrepreneurs, and business owners. Google Ads Primer walks you through the essential strategies for planning, executing, and optimizing your ad campaigns for maximum performance. From mastering keyword research and crafting high-converting ads to setting clear objectives and analyzing performance metrics, this book gives you the tools you need to succeed in today’s competitive digital landscape.

Data Driven is a uniquely practical guide to increasing sales success using the power of data analytics. Written by one of the world's leading authorities on the topic, this book shows you how to transform the corporate sales function by leveraging big data into better decision making, more informed strategy, and increased effectiveness throughout the organization. This book tells the story of a newly hired sales chief under intense pressure to deliver higher performance from her team and how data analytics becomes the ultimate driver behind the sales function turnaround.

Managing an effective sales organization is key to revenue generation, customer satisfaction, and business results. But whether you're a sales manager or leading a large sales force, it's increasingly challenging to balance success today with driving the digital sales transformation that will position your team for the future. With actionable insights and examples from many industries worldwide, the HBR Sales Management Handbook provides the resources you need to build value for your company, your customers, and your sales teams.

Research shows that a leader's behavior is the most important predictor of a team's success. Leading with Your Upper Brain helps you understand why. It provides an innovative framework to shift your behavior in ways that help employees tap into their upper-brain resources that drive higher levels of performance.

Be a Better Team by Friday is a visionary, how-to guide for CEOs, top leaders, and team managers committed to achieving massive gains. As your company’s growth accelerates, the heat turns up, and teams break down. It gets harder to work together when things get tough. This book reveals the surprisingly simple skills required to get your team to the top. Fast. Learn proven strategies to inspire your teams to think bigger, communicate better, collaborate more effectively, and achieve your most ambitious goals.

With the boom of the esports industry, everyone wants to know how they can be part of it. In this book, I have answered those questions, and dozens more, based on my years of experience working in the professional esports scene as a team manager. In this book, you will find no topic was off limits. I talk about the past, present, and future of esports and different aspects of the professional gaming industry at large.

Are you really motivated to achieve your dreams? The answer may surprise you. Research shows that as many as 80% of us over-estimate our level of motivation. No wonder so many dreams die unfulfilled, so many goals remain forever out of reach. Think about the important goals you could achieve if you were truly motivated. Don't you owe it to yourself to give them your best possible shot?

As successful CEOs devote their time and energy to growing their companies in a fast-paced world of global trade, high technology, and fierce competition, the how of business—also known as organizational culture—can be neglected. The repercussions include losing your most talented people, damaging your reputation, and wreaking havoc on company growth. Through the use of real-life examples and client conversations, organizational psychologist and master coach Dr. Shahrzad Nooravi shares three models for driving a strong culture.

For a decade, Areva Martin has used the media to build a huge platform that expanded the influence and power of her brand exponentially. Media appearances on Dr. Phil, Anderson Cooper 360, The Doctors, CNN, MSNBC, FOX, and more have virtually eliminated the need of a marketing budget for her thriving law firm and nonprofit organization while securing her place as one of America's most sought after thought leaders.

Leadership skills are essential for everyone, and the great news is that they can be learned, meaning that there’s no excuse for poor leadership. This two-book bundle will provide you with concise, powerful advice based on experience and research ranging from neuroscience to social psychology and backed up by statistical data and analysis.

In Empower Your Best Habits, transformational mindset strategist and peak performance trainer Scott Allan delivers key concepts to help you optimize, align and direct your actions to form the best habits necessary for developing a high-performance mindset. You will learn to create a system of good habits while breaking the bad ones.

EXPANZION: The Internal Leadership Execution Operating System AI is not a Tool. It’s a Mirror. Use it for Both Execution and Evolution. The Real Operating System for AI-Era Leaders Who Are Done Hesitating This is not a leadership book from the top-down. No. It's from the inside out. Built under fire. Refined under pressure. Field-tested in public battles where silence was weaponised—and still, the signal held. EXPANZION™ isn’t here to motivate you. It’s here to transmit clarity through you. This is not for you if: You want another productivity hack You think dashboards are for ...

Insights from the latest research on team emotional intelligence and TalentSmartEQ’s research trends from working with over 200 teams (with 2000+ team members) combine to bring EQ know-how to the team level. Team Emotional Intelligence 2.0 delivers practical strategies and showcases how an emotionally intelligent team is far more than the sum of its parts. This book delivers 53 strategies and a step-by-step process for increasing team EQ skills so team leaders and anyone who’s a member of a team can achieve peak performance and reach their goals.

Revealingly candid, this Hollywood memoir is the story of Jay Bernstein, an entertainment industry fixture who helped launch and sustain the careers of many celebrities including Farrah Fawcett and Suzanne Somers. From his childhood in Oklahoma City and his first job in a Hollywood mail room to the ownership of his own public relations firm and his work as a television producer, Bernstein’s life is chronicled in his own words.