Business Performance

So you want to be a rock star. Or the next pop sensation. Or a country music artist. Or perhaps you’re more intrigued by vital roles behind the scenes. The Realist’s Guide to a Successful Music Career reveals all the ins and outs of building a viable career in today’s ever-changing music business. With blunt honesty paired with expert insight and encouragement, this empathetic guide covers everything from building your brand and expanding outreach, to finding and playing gigs and smart touring, to critical marketing and developing your sound.

Close more deals by understanding what your customer really wants. Too often, we hear the message that selling is shallow. In reality, it's the opposite. The most effective salespeople are the ones who dive deeper—who prioritize relationships and stay focused on the big picture of what they're playing for. Iceberg Selling is a technique based on the understanding that, for every person, company, and situation, you can only see 10% of what's really going on. Using single-serving lessons and real-life anecdotes, you’ll learn a series of mindsets and best practices.

There are literally thousands of books on selling, coaching, and leadership, but what about the particulars of managing a sales force? Where are the frameworks, metrics, and best practices to help you succeed? Based on extensive research into how world-class companies measure and manage their sales forces, Cracking the Sales Management Code is the first operating manual for sales management.

The Substance of Leadership is a concise and practical guide that teaches you how to lead a high-performing team. Based on more than three decades of experience with high-performing teams operating in high-pressure environments from aircraft carriers to combat to TOPGUN to the business world, David Robinson takes you on an experiential journey distilling the complexities of leadership into a simple, enduring framework that will maximize your leadership effectiveness.

An Actor's Business covers everything you need to know to market yourself as an actor, with thorough and concise information about the movie-making process, drama school, community theatre, acting on television and in commercials, unions, and agents. A thorough and well-written resource for anyone wanting to understand all facets of the acting business, this book presents an experienced perspective on the world of professional acting.

Welcome to the 9th Stratum: Your guide to high performance. The 9th Stratum concept was developed over two decades through the study, testing, and application of techniques and practices observed in low to high performers and validated with real world results. This revealed the specific performance-based skills, behaviors, routines, and habits that are practiced daily by high-performers from all industries. Understanding and applying these skills is critical for those who have yet to establish consistent goal achievement—and the success that follows.

More than 85 years after his untimely death at just age 37, Irving Thalberg remains a legendary Hollywood figure. Called the “Boy Wonder of Hollywood,” Thalberg quickly climbed the ranks at MGM studios to become one of the most powerful and high-profile producers of the time, elevating filmmaking to an art form. In this definitive biography, Bob Thomas brings Thalberg's legend to life, recounting how the producer's remarkable talent for developing stars and scripts led to the creation of beloved movies such as Ben-Hur, Romeo and Juliet, and Camille.

Now including a discussion of critical success factors, as well as new chapters that focus on implementations issues and "how to sections" on finding your CSFs and brainstorming the performance measures that report progress within the CSFs, Key Performance Indicators, 2nd Edition will help you identify and track your organization's KPIs to ensure continued and increased success.

Six Second Stories: Maximize Your Impact in Minimal Time with Video Storytelling was written with you in mind -- the beginner storyteller, entrepreneur, small business owner, nonprofit director, content creator, or influencer. Filmmaker and storytelling expert, Rain Bennett, will walk you through how to utilize the power of storytelling via video as a key marketing technique to help boost your overall audience engagement, and keep them engaged for the long haul.

Modern work life is a maze, but you can find a shortcut through it. We are spending longer hours at work, although we desire more work-life balance. According to the World Population Review, the 10 countries with the longest workweeks averaged 42.2 hours. Given how much time you spend at work, wouldn’t it be better if you could be more efficient at your job? The Harvard Business Review says that workers spend as much as 41 percent of the average workday on tasks that don’t add value. Modern work poses its challenges.

In today's competitive landscape, success hinges on mastering habits that unlock your potential. "The Habit Code" presents a science-backed framework for transforming your life through consistent actions. By understanding the cue-routine-reward loop from neuroscience and psychology, you'll learn to identify triggers, design effective routines, and reinforce positive changes. The book dismantles the myth that willpower alone drives change, instead offering practical systems for environmental design, data tracking, and accountability.

The Confident Mind is a complete guide to self-belief for professionals in any field: how to understand it, how to build it, how to protect it and how to apply it when your performance matters. Nathaniel Zinsser has spent decades helping army elites, Olympic and top-tier athletes and business professionals overcome self-doubt so that they can perform to the best of their ability. In The Confident Mind, Zinsser shares his a step-by-step logical approach to building confidence and breaks the process down into easy-to-practice steps that everyone can utilise.

Revised and updated, the second edition of Leadership Coaching draws on the top coaching practitioners’ thinking and writing to present an in-depth understanding of the tools, techniques, and frameworks that can be used to enhance the coach/coachee relationship.

When Paul Kusserow began consulting for Amedisys, the home healthcare company was on the brink of collapse. Its stock had fallen to less than $11 per share, and it had to borrow money to pay a massive government fine. Six months later, Kusserow became its CEO. Under his leadership, Amedisys dramatically improved operations, increased its market capitalization by over tenfold, and took its place among the country's top home care and hospice businesses. In this in-depth case study, Kusserow explains how he achieved this stunning turnaround.

This book is about one of the most important factors that leads to spectacular performance in organizations. Kim Cameron, a true pioneer in the study of positive leadership, offers validated scientific evidence that all individuals are inherently attracted to and flourish in the presence of positive energy.

We live in a new world where work and life are blended as opposed to balanced, and feelings of financial security and entitlement are a thing of the past. Job satisfaction is at a record low, a crisis with far-reaching impact. For businesses, a disengaged workforce means lower levels of productivity and service, and ultimately lower growth and profits. For individuals, our emotions at work spill over to the other areas of our lives and take a toll on our health and relationships.

Top business thought leader David Burkus has mined the very best research on virtual teams and case studies of companies that have not just survived but thrived through remote work to provide managers with the field guide to leading remotely, packed with everyday examples and illuminating insights.

The Voice Over Blueprint: Get Found, Get Heard, Get Hired Break into the world of voiceover and build a thriving business with The Voice Over Blueprint—your step-by-step guide to success in the industry. Whether you're a beginner looking to land your first gig or an experienced talent ready to take your career to the next level, this book gives you the tools to get found, get heard, and get hired. Inside, you'll discover how to: Build a standout brand that attracts clients and sets you apart. Create high-quality recordings from a home studio that works for you.

In 12 Disciplines of Leadership Excellence, bestselling author and motivational expert Brian Tracy teams up with global learning expert Dr. Peter Chee to reveal simple, straightforward principles any business leader can use to make lasting positive changes in his or her organization.

Company leaders feel the urgency to transform their organizations in the face of digital disruption. New rivals are digitizing whatever can be digitized to attack incumbents' value chains, gaining market share, eroding margins, and wreaking havoc to the competitive landscape in virtually every industry.