Business Professional

When Hugh Hefner quit his job at Esquire to start a magazine called Playboy, he didn't just want to make money, he wanted to make dreams come true. In this wise and penetrating biography, intellectual historian Steven Watts looks at what Hugh Hefner went on to become and how he took America with him. Hefner became one of the most hated and envied celebrities in America, standing just barely on the wrong side of decency - with as many as seven million subscribers to his magazine.

Here is THE book recounting the life and times of one of the most respected men in the world, Warren Buffett. The legendary Omaha investor has never written a memoir, but now he has allowed one writer, Alice Schroeder, unprecedented access to explore directly with him and with those closest to him his work, opinions, struggles, triumphs, follies, and wisdom. The result is the personally revealing and complete biography of the man known everywhere as "The Oracle of Omaha."

High-achieving women share their worst mistakes at work - and how learning from them paved the way to success. In Mistakes I Made at Work, Jessica Bacal interviews 25 successful women about their toughest on-the-job moments. These innovators across a variety of fields - from the arts to finance to tech - reveal that they’re more thoughtful, purposeful and assertive as leaders because they learned from their mistakes, not because they never made any.

Nvidia is the darling of the age of artificial intelligence: the company’s chips are powering the generative-AI revolution, and demand is insatiable. For all the current interest and attention, however, Nvidia is not of our time. Founded more than three decades ago in a Denny’s in East San Jose, for years it was known primarily in the then-niche world of computer gaming. In fact, the company’s leather-jacketed leader, Jensen Huang, is the longest-serving CEO in an industry marked by near constant turmoil and failure.

In The Deal Maker, he sheds light on a man whose tireless optimism led to the formation of the first super-corporation. A charismatic salesman in the late 19th century, William Durant started a cart-building business after accepting an especially comfortable ride one day. By the time he turned 40, he was a millionaire wondering what to do with the rest of his life.

Everyone is programmed a little differently, and Bill Gates' unique insight led to business triumphs that are now widely known: the twenty-year-old who dropped out of Harvard to start a software company that became an industry giant and changed the way the world works and lives; the billionaire many times over who turned his attention to philanthropic pursuits to address climate change, global health, and U.S. education.

25 Essential Skills Strategies for the Professional Behavior Analyst is a much needed guidebook for behavior analysts who want to become successful at consulting. Jon Bailey and Mary Burch present five basic skills and strategy areas that professional behavior analysts need to acquire. This book is organized around those five areas, with a total of 25 specific skills presented within those topics. Every behavior analyst, whether seasoned or beginning, should have this book.

This new edition - more than 50 percent new and revised - is a significant update from the previous one and reveals how to harness the newest data mining methods and techniques to solve common business problems. The duo of unparalleled authors share invaluable advice for improving response rates to direct marketing campaigns, identifying new customer segments, and estimating credit risk. In addition, they cover more advanced topics, such as preparing data for analysis and creating the necessary infrastructure for data mining at your company.

Originally published in 2016, The Art and Business of Teaching Yoga immediately became the essential resource for those looking to start or maintain a successful career in yoga. Since then, the landscape has changed. Online yoga and social media are now a crucial part of most teachers' repertoires. Yoga teachers also face broad cultural shifts, an evolving environmental crisis, and resulting anxiety among students, all of which bring fresh challenges to their leadership and teaching abilities.

Mark H. McCormack, one of the most successful entrepreneurs in American business, is widely credited as the founder of the modern-day sports marketing industry. On a handshake with Arnold Palmer and less than a thousand dollars, he started International Management Group and, over a four-decade period, built the company into a multimillion-dollar enterprise with offices in more than forty countries. To this day, McCormack’s business classic remains a must for executives and managers at every level.

When does the sales process really begin? Some say that sales starts at the very first "hello". Everything before that first critical opening word, these people say, is marketing; everything after that is sales. Others say that the real work of sales doesn't begin till the prospect first says, "No". "Otherwise", they insist, "it's just order-taking". Antonio Garrido's Asking Questions the Sandler Way rejects both of those answers. It holds that selling begins when you start asking good questions.

Are you making it difficult for your potential customers to buy from you? Today's buyers are overloaded - overwhelmed by too much information and suffering from decision fatigue. Across industries, customers are delaying purchasing decisions or even choosing to stick with the status quo so they can avoid the dreaded "sales process". In response, many sales professionals are overcompensating with behaviors that are either too accommodating or that create high pressure - and alienating potential buyers in the process.

On the coast of southern China, an eccentric entrepreneur spent three decades steadily building an obscure telecom company into one of the world’s most powerful technological empires with hardly anyone noticing. This all changed in December 2018, when the detention of Meng Wanzhou, Huawei Technologies’ female scion, sparked an international hostage standoff, poured fuel on the US-China trade war, and suddenly thrust the mysterious company into the global spotlight.

Unlock Your Creative and Professional Potential with Claude AI Are you ready to revolutionize your writing process and boost your productivity in the age of AI? The way we write and work is changing rapidly, and generative AI is at the forefront of this transformation. But how can you effectively harness this powerful technology without losing your unique voice or getting overwhelmed? "Claude AI for Writers & Professionals: Enhance Your Creativity and Productivity" is your essential guide to mastering Anthropic's groundbreaking AI, Claude 3.7 Sonnet. This practical book, written in ...

In this revised and updated edition, Bhandari and Melber show artists how to tackle a host of new challenges. How do you diversify income streams to sustain a healthy art practice? How can you find an alternative to the gallery system? How do you review a license agreement? What are digital marketing best practices? An important resource for gallerists, dealers, art consultants, artist-oriented organizations, and artists alike, Art/Work is the resource that all creative entrepreneurs in the art world turn to for advice.

A rags-to-$9-billion-riches story. A crash course in Burger King history and fast food in America, The Burger King is McLamore's candid and conversational memoir. Written before his death in 1996, he talks of his life, the birth of the Whopper, and the rise of Burger King. McLamore's account of Burger King offers an instructive and inspiring tale to young entrepreneurs. Here's a story of entrepreneurship development from one of the top entrepreneurs of fast food chains.

Here is Trump in action—how he runs his organization and how he runs his life—as he meets the people he needs to meet, chats with family and friends, clashes with enemies, and challenges conventional thinking. But even a maverick plays by rules, and Trump has formulated time-tested guidelines for success. He isolates the common elements in his greatest accomplishments; he shatters myths; he names names, spells out the zeros, and fully reveals the deal-maker's art. And throughout, Trump talks—really talks—about how he does it.

In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company's early days as an intrepid start-up and its evolution into one of the world's most iconic, game-changing, and profitable brands.

Developed by experienced professors and professionally narrated for easy listening, this course is a valuable tool when preparing for your Society for Human Resource Management Certified Professional or SHRM-CP Exam. The audio is focused and high-yield, covering the most important topics you need to know to succeed on the SHRM-CP Test.

Filled with sharply drawn, emotionally powerful senses, Walk Through Fire traces the hardships Sheila faced in her marriage and her professional life. Despite her skills as a violinist and music teacher, as well as her obvious entrepreneurial talent, she had to fight to overcome self-doubt and fears of failure. Sheila vividly details her struggles, including battling institutional racism, losing a child, suffering emotional abuse in her thirty-three-year marriage, and plunging into a deep depression with her divorce. And yet, out of that pain came renewed purpose and meaning.