Business Relationship Management

This new edition - more than 50 percent new and revised - is a significant update from the previous one and reveals how to harness the newest data mining methods and techniques to solve common business problems. The duo of unparalleled authors share invaluable advice for improving response rates to direct marketing campaigns, identifying new customer segments, and estimating credit risk. In addition, they cover more advanced topics, such as preparing data for analysis and creating the necessary infrastructure for data mining at your company.

For many of us, the typical workday makes us feel like hamsters on the proverbial wheel. Plagued by crises and distractions, we work hard all day. But when we go home we’re not much closer to reaching our goals. But it doesn’t have to be that way. Vanderkam shows how successful people employ certain daily practices to make sure their work hours are invested, not squandered.

La autoridad formal conlleva implícita el poder. Pero muy poca gente es consciente de que también existe un poder informal, que no está vinculado a ningún cargo o jerarquía, pero capaz de ejercer un gran impacto.

Empathy is credited as a factor in improved relationships and even better product development. But while it's easy to say "just put yourself in someone else's shoes", the reality is that understanding the motivations and emotions of others often proves elusive. This collection of articles from HBR includes "What Is Empathy?" by Daniel Goleman; "Why Compassion Is a Better Managerial Tactic Than Toughness" by Emma Seppala; and much more.

Think and Grow Rich is the number-one inspirational and motivational classic for individuals who are interested in furthering their lives and reaching their goals by learning from important figures in history. The text read in this audiobook is the original 1937 edition written by Napoleon Hill and inspired by Andrew Carnegie - and while it has often been reproduced, no updated version has ever been able to compete with the original.

In The Small Big, three heavyweights from the world of persuasion science and practice describe how, in today's information overloaded and stimulation saturated world, increasingly it is the small changes that you make that lead to the biggest differences. In the last few years, more research-from fields such as neuroscience, cognitive psychology, social psychology, and behavioral economics-has helped to uncover an even greater understanding of how influence, persuasion, and behavior change happens.

We all want to experience pleasure and avoid pain. But there are really two kinds of pleasure and pain that motivate everything we do. If you are promotion-focused, you want to advance and avoid missed opportunities. If you are prevention-focused, you want to minimize losses and keep things working. And as Tory Higgins has found in his groundbreaking research, if you understand how people focus, you have the power to motivate yourself and everyone around you.

The Experience is a unique guide to mastering the art of customer service and service relationships, based on the principles employed at the renowned leader in customer experience - the Walt Disney Company. Co-author Bruce Loeffler spent 10 years at Disney World overseeing service excellence. He has partnered with Brian T. Church to show you how to bring that same level of care and value to your own organization.

Leadership teacher Kelly Wendorf offers a new approach to leading and living inspired by two profound sources of ancient wisdom: original peoples and Equus (the horse), grounded in evidence-based principles of neuroscience. In her groundbreaking EQUUS training program, Wendorf teaches a way of leadership modeled on a 56 million-year-old system of the horse herd - a path that has allowed humans and horses alike to survive the kinds of global and societal threats we now face, such as climate change and mass extinction.

Feeling buried by communication clutter is feeling like you are always owing return communication to someone. It's the subtle sense of anxiety caused by your backlog of email, taunting you with the little red indicators on the communication apps on your phone - texts, voicemails, missed calls, social media notifications - plus the mountain of outstanding email piling up in your inbox even as you read this. Want to live free of that feeling?! Get ready to dive in and live free of communication clutter!

The Science of Getting Rich is a classic inspirational and financial book authored by Wallace D. Wattles. It works as a guide for individuals interested in uncovering the secrets of getting rich through strategies and case studies. A timeless title, it should be in the personal audio library of anyone who is interested in learning how to become wealthy. This book has often been compared to the Napoleon Hill's Think and Grow Rich, and it works well as a companion to that title.

You can go after the job you want...and get it! You can take the job you have...and improve it! You can take any situation you're in...and make it work for you!

Believe it or not, the results a person obtains are inversely proportionate to the degree to which he is intimidated; it's not what you say or do that counts, but what your posture is when you say or do it! Those who choose to be ostriches and believe they can wish away these realities invite an enormous amount of unnecessary pain and frustration into their lives.

This book explains how wielding power affects your emotions and decision making and helps you avoid the traps that lead to negative consequences. With the latest psychological research and practical advice from leading experts, you'll learn how to use soft power to persuade others, fix unhealthy power dynamics in your team, use compassion to connect better with others, and remain ethical in your choices and actions.

Women need to know it's okay to be kind and assertive. Between Grit and Grace will show you that success comes when you are comfortable living in the space between grit and grace - grit meaning being resilient and taking charge of your life (socially-acceptable masculine attributes), and grace meaning showing others mercy (socially-acceptable feminine trait).

In Friend and Foe, researchers Galinsky and Schweitzer explain why this debate misses the mark. Rather than being hardwired to compete or cooperate, humans have evolved to do both. It is only by learning how to strike the right balance between these two forces that we can improve our long-term relationships and get more of what we want.

Sun Tzu's Art of War for Women helps women find the peaceful path to success through strategies made famous in the ancient Chinese text, The Art of War. Female wisdom, or common sense, is about avoiding needless confrontation, conserving energy for the things that matter, and seeking an outcome in which everyone wins. And for women, as for Sun Tzu, success doesn't come simply from knowing what to do, but from knowing who you are.

Productivity and effective time management end with multitasking. The false idea that multitasking is productive has become even more prevalent and damaging to our productivity and well-being since the first edition of The Myth of Multitasking was published in 2008. In this revised and updated second edition, author and productivity expert Dave Crenshaw provides a solution for the chaos of distraction that multitasking creates - and a way to combat the temptation to constantly switch between tasks.

World-famous competitive skydiver and coach Dan Brodsky-Chenfeld presents proven tools and techniques for success and explains how they can be used in everyday life. Dan survived a plane crash from which 16 of the 22 people on board were killed. He was left critically injured and woke up from a six-week-long coma with a broken neck, broken skull, severe head trauma, a collapsed lung, and other serious internal injuries. Against all odds, Dan recovered and went on to become one of the greatest competitive skydiver in the world.

Many people have the misconception that leadership is a higher calling that is reserved just for a select few individuals who are able to practice and teach expansive and intricate leadership principles. When it comes to leadership, however, the most essential thing is to maintain a consistent set of principles, as this book demonstrates.