Business Research

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  • Precio regular: $21.49 o 1 crédito

    Sale price: $21.49 o 1 crédito

    • Applying Psychology and Behavioral Economics
    • De: Stephen Wendel
    • Narrado por: Danny Hughes
    • Duración: 12 h y 46 m
    • Fecha de lanzamiento: 07-25-23
    • Idioma: Inglés
    • 4.5 out of 5 stars 5 calificaciones
    • In this updated edition, Stephen Wendel, head of behavioral science at Morningstar, takes you step-by-step through the process of incorporating behavioral science into product design and development....

    Precio regular: $21.49 o 1 crédito

    Sale price: $21.49 o 1 crédito

    • Understand Your Customer's Buying Process and Maximize Your Sales
    • De: Kevin Davis
    • Narrado por: Stephen Bowlby
    • Duración: 6 h y 27 m
    • Fecha de lanzamiento: 10-02-20
    • Idioma: Inglés
    • 4.5 out of 5 stars 8 calificaciones
    • Slow Down, Sell Faster! does this by introducing a simple yet powerful method for buyer-focused selling that is practical, repeatable, and easily customizable. This buyer-focused approach extends to proposals and presentations, loyalty and retention, and cultivating more business....

    Precio regular: $12.57 o 1 crédito

    Sale price: $12.57 o 1 crédito

    • Quick and Easy Techniques That Get Great Results, Third Edition
    • De: Renee Evenson
    • Narrado por: Sandra Burr
    • Duración: 6 h y 40 m
    • Fecha de lanzamiento: 12-12-17
    • Idioma: Inglés
    • 4 out of 5 stars 11 calificaciones
    • Customer service skills are essential to the success of your company. This popular crash course equips you and your employees to excel in this important role....

    Precio regular: $20.00 o 1 crédito

    Sale price: $20.00 o 1 crédito

    • Hope, Hype, and Harm at the Dawn of Medicine's Computer Age
    • De: Robert Wachter
    • Narrado por: Benjamin Wachter
    • Duración: 11 h y 7 m
    • Fecha de lanzamiento: 03-27-15
    • Idioma: Inglés
    • 4.5 out of 5 stars 311 calificaciones
    • While modern medicine produces miracles, it also delivers care that is too often unsafe, unreliable, unsatisfying, and impossibly expensive. This riveting audiobook offers the prescription for getting it right....

    Precio regular: $24.95 o 1 crédito

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    • How to Win and Keep Customers in the Age of Disruption
    • De: Steve Dennis
    • Narrado por: Steve Dennis
    • Duración: 9 h y 16 m
    • Fecha de lanzamiento: 04-28-21
    • Idioma: Inglés
    • 5 out of 5 stars 17 calificaciones
    • Physical retail isn’t dead - but boring retail is! Remarkable Retail equips the savvy retailer with eight essential strategies to bounce back from the COVID-19 downturn and thrive in the years to come....

    Precio regular: $19.95 o 1 crédito

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    • How to Level Up Your Business with Gaming, Esports, and Emerging Technologies
    • De: Jonathan Stringfield
    • Narrado por: Brian P. Craig
    • Duración: 7 h y 3 m
    • Fecha de lanzamiento: 08-23-22
    • Idioma: Inglés
    • 4.5 out of 5 stars 2 calificaciones
    • In Get in the Game, decorated gaming and social media research and marketing executive Jonathan Stringfield delivers a roadmap to understanding and navigating marketing and business integrations into the gaming ecosystem....

    Precio regular: $17.19 o 1 crédito

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    Se incluye en la membresía Plus
    • How to Build Products That Create Change
    • De: Matt Wallaert
    • Narrado por: Matt Wallaert
    • Duración: 4 h y 40 m
    • Fecha de lanzamiento: 06-11-19
    • Idioma: Inglés
    • 4 out of 5 stars 132 calificaciones
    • Start at the End offers a new framework for design, grounded in behavioral science. Technology executive and behavioral scientist Matt Wallaert argues that the purpose of everything is behavior change....

    Precio regular: $15.75 o 1 crédito

    Sale price: $15.75 o 1 crédito

    • The Three Ingredients of Leading Brands
    • De: Greg Creed, Ken Muench
    • Narrado por: Greg Creed, Ken Muench
    • Duración: 7 h y 30 m
    • Fecha de lanzamiento: 06-08-21
    • Idioma: Inglés
    • 4.5 out of 5 stars 42 calificaciones
    • Create breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Yum! Brands....

    Precio regular: $22.49 o 1 crédito

    Sale price: $22.49 o 1 crédito

    • Lessons in Looks and Culture from the K-Beauty Capital
    • De: Elise Hu
    • Narrado por: Elise Hu
    • Duración: 8 h y 21 m
    • Fecha de lanzamiento: 05-23-23
    • Idioma: Inglés
    • 5 out of 5 stars 37 calificaciones
    • An audacious journalistic exploration of the present and future of beauty through the lens of South Korea's booming "K-beauty" industry and the culture it promotes, by Elise Hu, NPR host-at-large and the host of TED Talks Daily....

    Precio regular: $18.00 o 1 crédito

    Sale price: $18.00 o 1 crédito

    • How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy
    • De: Steve Stoute, Mim Eichler Rivas
    • Narrado por: Kerry Washington
    • Duración: 11 h y 59 m
    • Fecha de lanzamiento: 04-03-14
    • Idioma: Inglés
    • 4.5 out of 5 stars 238 calificaciones
    • The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer - the tan generation....

    Precio regular: $17.16 o 1 crédito

    Sale price: $17.16 o 1 crédito

    • What Your Stuff Says About You
    • De: Sam Gosling
    • Narrado por: David Drummond
    • Duración: 8 h y 1 m
    • Fecha de lanzamiento: 06-26-08
    • Idioma: Inglés
    • 3.5 out of 5 stars 319 calificaciones
    • For the last 10 years, psychologist Sam Gosling has been studying how people project (and protect) their inner selves....

    Precio regular: $18.88 o 1 crédito

    Sale price: $18.88 o 1 crédito

    • The Power to Predict Who Will Click, Buy, Lie, or Die
    • De: Eric Siegel
    • Narrado por: Nicolas D. Frantela
    • Duración: 10 h y 7 m
    • Fecha de lanzamiento: 12-30-15
    • Idioma: Inglés
    • 4 out of 5 stars 235 calificaciones
    • In this rich, fascinating, and surprisingly accessible introduction, leading expert Eric Siegel reveals how predictive analytics works and how it affects everyone every day....

    Precio regular: $24.95 o 1 crédito

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  • Precio regular: $8.99 o 1 crédito

    Sale price: $8.99 o 1 crédito

    Se incluye en la membresía Plus
    • Psychology, Neuroscience, and the Human Side of Economics
    • De: David Orrell
    • Narrado por: Al Kessel
    • Serie: Hot Science Series
    • Duración: 5 h y 45 m
    • Fecha de lanzamiento: 06-29-21
    • Idioma: Inglés
    • 4 out of 5 stars 7 calificaciones
    • For centuries, economics was dominated by the idea that we are rational individuals who optimize our own “utility”. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier....

    Precio regular: $13.71 o 1 crédito

    Sale price: $13.71 o 1 crédito

    • Truth and Lies About Why We Buy
    • De: Martin Lindstrom
    • Narrado por: Don Leslie
    • Duración: 7 h y 22 m
    • Fecha de lanzamiento: 10-21-08
    • Idioma: Inglés
    • 4 out of 5 stars 758 calificaciones
    • Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars....

    Precio regular: $15.75 o 1 crédito

    Sale price: $15.75 o 1 crédito

    • De: Malcolm Gladwell
    • Narrado por: Edson Matus
    • Duración: 9 h y 6 m
    • Fecha de lanzamiento: 12-14-17
    • Idioma: Español
    • 4.5 out of 5 stars 123 calificaciones
    • En esta obra revolucionaria que ocupa desde hace años los primeros puestos en las listas de ventas de Estados Unidos, Gladwell analiza la trayectoria de varios productos....

    Precio regular: $15.29 o 1 crédito

    Sale price: $15.29 o 1 crédito

    • The Counterintuitive Online Method to Discover Exactly What Your Customers Want to Buy...Create a Mass of Raving Fans...and Take Any Business to the Next Level
    • De: Ryan Levesque
    • Narrado por: Tom Parks
    • Duración: 6 h y 7 m
    • Fecha de lanzamiento: 07-02-19
    • Idioma: Inglés
    • 4 out of 5 stars 94 calificaciones
    • In this best-selling book, Ryan Levesque lays out his proven, repeatable, yet slightly counterintuitive, methodology for understanding the core wants and motivations of your customer....

    Precio regular: $13.50 o 1 crédito

    Sale price: $13.50 o 1 crédito

    • Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations
    • De: James Surowiecki
    • Narrado por: Erik Singer
    • Duración: 5 h y 53 m
    • Fecha de lanzamiento: 05-20-04
    • Idioma: Inglés
    • 4 out of 5 stars 223 calificaciones
    • In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications....

    Precio regular: $18.13 o 1 crédito

    Sale price: $18.13 o 1 crédito

    • The Economics of Manipulation and Deception
    • De: George A. Akerlof, Robert J. Shiller
    • Narrado por: Bronson Pinchot
    • Duración: 7 h y 11 m
    • Fecha de lanzamiento: 02-09-16
    • Idioma: Inglés
    • 4 out of 5 stars 348 calificaciones
    • Ever since Adam Smith, the central teaching of economics has been that free markets provide us with material well-being, as if by an invisible hand....

    Precio regular: $19.95 o 1 crédito

    Sale price: $19.95 o 1 crédito

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