Business Research

Small businesses often fail because owners are unaware of the many elements that can prevent the business from growing and being successful. Often, small businesses are organized around the manager's specific area of expertise, such as marketing, accounting or production. This specialized expertise often prevents the busi¬ness owner from recognizing problems that may arise in other parts of the business. This guide will provide you, the small busi¬ness entrepreneur, with the essentials for conducting a comprehensive search for existing or potential problems in your sales and marketing. ...

One of the keys to success in dropshipping is finding the right product. Not just any product - but the right product for you. Once you’ve planned out what you need to do and learned the dropshipping process, the next step is to source out products. Now, you can’t just choose any product. You have to find the products for your brand. How do you know which products are the right choice? With this guide, you’ll learn what you need to research which products to choose for your brand whilst maximizing your profit marging.

From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the "persuasion industry" to reveal the powerful tools, techniques, technologies, and psychologies seeking to stimulate us all to buy more - often without us consciously realizing it.

The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits makes the case that big data is for real, and more than just big hype. The audiobook uses real-life examples - from Nate Silver to Copernicus, and Apple to Blackberry - to demonstrate how the winners of the future will use big data to seek the truth.

The work of academics can matter and be influential on a public level, but the path to becoming a public intellectual, influential policy advisor, valued community resource, or go-to person on an issue is not one that most scholars are trained for. The Public Professor offers scholars ways to use their ideas, research, and knowledge to change the world.

Are you interested in starting your own ecommerce business but don't want to deal with the hassle of managing an inventory or the upfront cost of buying products in bulk? Look no further than AliExpress dropshipping! With The Ultimate Guide to AliExpress Dropshipping, you'll gain access to all the insider knowledge you need to start a successful online store and become your own boss. In this comprehensive guide, we cover everything from the basics of AliExpress dropshipping to advanced marketing strategies and legal considerations. Chapter 1 introduces you to the world of AliExpress ...

Through Market Like a Human, you will learn ways to incorporate a more human-centric approach in your marketing campaigns to better develop trust, create rapport, and establish authority. We have to do more and be better in our marketing to truly connect with our audience.

While millions of consumers carry on unaware, powerful companies are racing to gain more knowledge and data than anyone, including any government, has ever had. The goal is to understand consumer behavior and desires, from mundane matters to our most private and intimate affairs. This massive trove of data represents an immense prize for these companies. In economic terms it is one of the most valuable assets on the planet.

Marketing legend David Norton orchestrated the initiatives that made Harrah's/Caesars Entertainment one of the greatest marketing companies in the world. His approach of using data to identify opportunities for the business, developing the narrative to sell throughout the organization and partnering with various constituents to drive successful implementation operationally is unparalleled. In The High Roller Experience, he shares his secrets to creating an unbeatable marketing strategy.

Cool isn't just a state of mind, a celebrity fad, or an American obsession, it's a business. In boardrooms across America, product managers are examining vodka bottles and candy bars, tissue boxes and hamburgers, wondering, "How do we make this thing cool? How do we make this gadget into the iPod of our industry? How do we do what Nike did? How do we get what Target got? How do we infuse this product with that very desirable, nearly unattainable it factor?"

Why do three out of four professional football players go bankrupt? How can illiterate jungle dwellers pass a test that tricks Harvard philosophers? And why do billionaires work so hard - only to give their hard-earned money away? When it comes to making decisions, the classic view is that humans are eminently rational. But growing evidence suggests instead that our choices are often irrational, biased, and occasionally even moronic. Which view is right - or is there another possibility?

Why is it that some things explode online, while others linger in anonymity for years? Why do some things hook our attention, while others flop? Is there a pattern behind how social media captivates us? Viral fame is not just a coincidence. There is an easy-to-learn strategy behind it. Whether your dream is YouTube stardom, or just creating opportunity with a personal brand, The Art of Going Viral is your blueprint for digital success. Stand out, get noticed, and captivate online.

If the financial crisis has taught us anything, it is that Americans save too little, spend too much, and borrow excessively. What can we learn from East Asian and European countries that have fostered enduring cultures of thrift over the past two centuries? Beyond Our Means tells for the first time how other nations aggressively encouraged their citizens to save by means of special savings institutions and savings campaigns.

The extraordinary breakthrough management program - heralded by GE, Motorola, and AlliedSignal - that is sweeping corporate America with its unprecedented ability to achieve superior financial results. Six Sigma is the most powerful breakthrough management tool ever devised, promising increased market share, cost reductions, and dramatic improvements in bottom-line profitability for companies of any size. The darling of Wall Street, it has become the mantra of Fortune 500 boardrooms around the world because it works.

By one expert's prediction, within 20 years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives' drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already taking place inside brick-and-mortar stores, where Americans still do most of their buying.

The person you sell to needs to know you understand what their problem or issue is. As human beings, we need to feel validated, understood, and cared for. Addressing this in your sales copy or your sales script will help it become much more effective, resulting in more conversions and a distinct advantage over your competitors.

Lifescale is a journey of self-discovery and growth. It's about getting back into balance and remastering our destinies. Author Brian Solis knows firsthand. He struggled with distraction and all of its ill effects. To get his life back, he developed a set of techniques, exercises, and thought experiments designed to tame the chaos, and positively and productively navigate our day-to-day lives. Instead of falling victim to the never-ending cycle of newsfeeds, Likes, addictive apps, and boredom scrolling, we can learn to manage our time and inspire our own lives.

You deserve getting what you want only if you know how to ask for it rightly. Master the art of dealing with people effectively, learn how to get what you want every time without giving in, and create a life of abundance and joy. Negotiation is not something that is only for selected few or endowed on some gifted people. Anyone can learn and master this crucial skill to get what they want in life personally or professionally. The Art of Negotiation is written to help listeners understand and master the most common strategies used by successful negotiators.

Internet Reputation Management for Businesses is a new book by Guillermo "William" Rivas, co-founder of the first company to offer reputation management to businesses. The book cuts through the clutter and hype of reputation management and helps businesses understand the keys to a successful reputation-management campaign for a healthy social media presence online. This book on Internet reputation management looks into the passion and rewards of a healthy online image.

If you apply even one tenth of the things I learned in my journey to better understand our emotions and behaviors around money, I guarantee you’ll have greater success in making money, beating debt, and reaching your dream career.