Business Storytelling

El arte y la ciencia de contar historias es un libro práctico que te enseñará a contar mejores historias en conversaciones, reuniones de negocios, en puestos de liderazgo y para la creación de marcas. La Era de la Información ha terminado y ha comenzado la Era de la Narración. Adéntrate en la nueva era con la máxima confianza.

Every entrepreneur has a story to tell, whether they’re running seven-figure startups or small personal brands. Your story is the most powerful asset you have at your disposal. It can cut through the noise and connect you with your customers. Content marketing is one of the most affordable and powerful digital marketing tools available to tell your story at scale. The Story Engine provides a clear, concise, and actionable strategy to reap the benefits of inbound marketing.

Using humorous and insightful anecdotes, Lance Allred, the first deaf player in NBA history and TEDx star, takes any aspiring fan of TED Talks, "TEDsters", on his journey of hubris, awkwardness and catharsis that was his TEDx experience. Lance walks you through how you find the best odds of where you will be selected to give a TEDx talk, how to prepare and what worked and didn't work as far as: script writing, body language, drafts submitted, post-talk marketing, along with many other details and inside information that allowed him to become a TEDx Star with One Million views within two months.

While many entrepreneurs and innovators have brilliant ideas, they desperately need the skills to successfully articulate their vision to investors, prospective customers, employees, and stakeholders. In this informative and empowering book, David Riemer breaks down the storytelling clutter so you can gain the attention you need to succeed. If you have a groundbreaking invention in mind or have a plan to solve worldwide problems, Get Your Startup Story Straight is the tool you need to create better customer-focused solutions, motivate more backers, and dominate in the market.

Are you looking to get investment for your start-up? Have an idea you know is going to sell? It can be a daunting prospect in an industry with a 90 percent failure rate, so how do you stand out from the crowd? Start by getting How to Hack Humans, listening to it, and realizing, "Hey, this Seth Erickson guy might be on to something." Learn how to use the ancient and organic art of storytelling to tap into the human brain and connect with others more efficiently. Discover how you can use the effect a story has on the brain to your advantage.

In Business Spotlight Audio 4/2015 für Juli/August gibt es zwei Spezialthemen. Zunächst geht es darum, wie sich häufig eher eintönige Präsentationen durch das Erzählen von Geschichten so interessant gestalten lassen, dass sich die Teilnehmer später gerne und vor allem gut daran erinnern können. Der zweite Schwerpunkt befasst sich mit der Frage, wie man andere von seinen Qualifikationen überzeugen und so seine Aufstiegschancen erhöhen kann. Wie man über Ereignisse berichtet, üben Sie im Grammatikteil. In English on the Move checken Sie in ein Hotel ein. Und in der Rubrik Easy English üben Sie, wie Sie Feedback geben und entgegennehmen.

In Business Spotlight Audio 7/2021 für Juli hören Sie Artikel und Interviews aus der Welt des Business-Englisch. Und mit Übungen verbessern Sie Ihre sprachlichen und kommunikativen Kompetenzen. In der Rubrik "Communication" geht es um den Einsatz von Geschichten. In "Careers" lesen Sie, wie Sie eine Beförderung nicht verpassen und wie wichtig die Fürsorge von Vorgesetzten dem Team gegenüber ist. Eine Besteuerung von Online-Umsätzen ist Thema eines Interviews. In "Skill Up" erweitern Sie Ihren Wortschatz mit Begriffen zur "Nachhaltigkeit". Die Kurzgeschichte hat den Titel "Nudge".

Your brand is the stories people share about you when you're not in the room, and it's these brand stories that determine if people buy from you, employ you, work for you, or invest in you. When the stakes are that high, wouldn't you want to take control of it? In Magnetic Stories, business storytelling expert Gabrielle Dolan reveals how you, too, can create and share stories that stick.

No one likes to be sold to, but everyone loves a great story. That’s why average brands pitch, but smart brands communicate. Get ready to rise above the average.

This book's combination of radical storytelling techniques and practical examples of how to carry them out in various ministry settings forges an exciting new path for the emerging church.

This audiobook explore storytelling for business managers and consultants presenting in the boardroom; what are stories, why are they so powerful, and how you can sprinkle some of that storytelling magic into your boardroom PowerPoint presentations.

From the best-selling authors of The Power of Visual Storytelling comes the highly anticipated follow-up, The Laws of Brand Storytelling - the definitive, quick rulebook for how to use the power of storytelling to win over customers' hearts, minds, and long-term loyalty.

Developing and delivering presentations is typically challenging for technical professionals because they struggle with what to say about their work and how to say it. If they can't communicate their work in a relatable way, their work loses recognition and they miss out on top projects. In Luminary: Master the Art and Science of Storytelling, certified executive coach and CEO of an award-winning leadership development firm, Jack Griffin, solves these pain points by guiding technical professionals on how to create and deliver effective presentations in all settings.

The world of works needs linguists. Linguists possess a unique set of analytical skills that are applicable in any professional context. In this book, along with developmental activities to help you use the tools and skills you already possess to navigate your career next steps, author Anna Marie Trester shares stories of professional linguists to help answer the perennial question, "Linguistics? What can you do with that?"

Introducing 'LinkedIn Branding Mastery,' the newest comprehensive eBook guide on corporate branding on LinkedIn. This eBook provides a holistic approach to leveraging the power of LinkedIn for business advancement and branding, making it an absolute must-have for everyone stepping into the corporate landscape. LinkedIn Branding Mastery, as the title suggests, aims to impart master-level knowledge on optimizing your presence on the world's biggest professional networking platform. The book kicks off with a robust introduction on understanding LinkedIn's Power, showcasing its vital role in ...

A private consultant who specializes in knowledge management and organizational storytelling, Stephen Denning has a list of clients that includes GE, IBM, Shell, McDonald's, and the US Army. In this witty book, he explains that storytelling can be the key to overcoming obstacles and generating enthusiasm in the workplace. With Denning's guidance, leaders can steer their companies toward new levels of success.

Are you struggling with talking to people? Are you struggling to engage with people? Are you struggling to talk to a crowd? This book will teach you how to develop your character and also how to actually talk to a crowd of people in front of you and those close to you, such as friends and family.

This book will provide you everything that you need to learn about how you can deliver a great TED-style talk and capture your target audience. TED Talk is one of the most popular forms of public speaking today, thanks to its stimulating way of delivering short lectures. With this book, you will learn how you can make your lectures become as life-changing as your favorite TED Talks and make sure that you hit your goals when delivering your ideas that are worth spreading.

The secret to taking your business from mediocre to meaningfully different? Thinking like a marketer. It's also the secret to moving your organization from status quo to success story, and from busy to profitable. In an accessible, practical new guidebook, acclaimed marketing expert Kate Colbert offers fresh insights into the actions and attitudes that can accelerate your business success, sharpen your daily work, and balance your efforts to create value for customers while capturing value for the bottom line.

Lots of books tell you that you should be using storytelling in your marketing if you want to connect with your audience. This audiobook tells you how. "In The Business of Stories", bestselling author Susan Payton shares her simple process for crafting compelling stories that will resonate with your ideal clients. Through practical exercises and real-life examples, she shows you how to confidently communicate your why and the value you deliver to the people you love working with (without ever feeling salesy).