Business Strategy

We all know a visionary leader when we see one. They're bold and prophetic and at the same time pragmatic. They don't just promote change - they drive it, while inspiring and mobilizing others to do the same. Visionaries like Steve Jobs and Jeff Bezos possess a host of innate qualities that make them extraordinary, but what truly sets them apart is their ability to turn vision into action. Here, Innosight's Mark W. Johnson and Josh Suskewicz introduce a new way of thinking and managing, called "future-back", that enables any manager to become a practical visionary.

The pressure on leaders to incorporate AI into their business has never been higher. Despite their best efforts, 85 percent of AI projects fail. But that is rarely just because of technology. Between unrealistic expectations of what AI can do, isolated science projects turned into money pits, and employees looking for clarity on how AI influences their jobs, learning how to successfully introduce AI into your organization can be difficult. Getting it right on the second or third attempt is not an option. In order for your AI program to be successful, you need to be aware of all the facets ...

The ultimate toolkit to build your online business empire. Two manuscripts in one: The 8 Pillars of Social Media Marketing and The 12 Best Ways to Make Money Online.

In this essential audiobook, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation. They lay out a road map for converting customers’ ardor into buying power, pulling one-of-a-kind examples from a wide range of organizations.

Unlock the secrets to thriving in an unpredictable global market with "Managing Price Volatility." This comprehensive guide is your beacon through the turbulence of market fluctuations, providing essential strategies for businesses to conquer uncertainty and embrace opportunity. Dive into an in-depth exploration of the dynamic nature of price volatility and its historical roots. Discover the crucial drivers that shape market oscillations, equipping you with the knowledge to anticipate shifts and respond proactively. Learn how price volatility impacts businesses, from supply chains to ...

Here are three classics that must be in any business person's library: The Art of War by Sun Tzu, The Prince by Machiavelli, and A Book of Five Rings by Miyamoto Musashi. This impressive collection is accompanied by one hour of Zen-inspired Japanese music, performed on authentic instruments.

Gary Vaynerchuk—the inspiring and unconventional entrepreneur who introduced us to the concept of crush it—knows how to get things done, have fun, and be massively successful. A marketing and business genius, Gary had the foresight to go beyond traditional methods and use social media tools such as Twitter, Facebook, and YouTube to reach an untapped audience that continues to grow.

Digital Marketing for New Entrepreneurs: Strategies and Tools for Longterm Success is the essential guide for startup owners and new business entrepreneurs looking to carve out their niche in the digital world. This comprehensive book is your roadmap to mastering digital marketing, from establishing an online presence to engaging with your audience effectively and optimizing your marketing efforts for maximum return on investment. Here’s what this indispensable resource offers: What This Book Offers: Foundational Insights: Dive into digital marketing basics, understanding its importance ...

Every year, about a quarter of a million veterans leave the military - most of whom are grossly unprepared for the transition. These service members have developed incredible leadership, problem-solving, and practical skills that are underutilized once they reach the civilian world, a detriment to both themselves and society. Mission Transition guides military personnel through the entire process of making a successful move into civilian professional life.

Fuel Your Success: How Discovering Your 'Why' Transforms Business and Life Behind every successful business lies a powerful "why"—a deep-rooted purpose that fuels resilience, drives motivation, and sustains momentum. In Fuel Your Success, you’ll uncover the secret to lasting success by unlocking the true power of your "why." Whether you're just starting out or navigating the ups and downs of entrepreneurship, this book provides practical strategies and emotional insight to help you stay focused, overcome obstacles, and keep pushing forward—even when motivation fades. Through real-life...

Unlock the secrets to mass-market success with Selling to the Masses: Cash In on the Herd Mentality. In today's world, understanding how to sell effectively is the key to dominating your niche and reaching a vast audience. This book reveals the psychology behind herd mentality and shows you how to tap into it to boost your sales. You'll discover proven techniques and strategies on how to sell your product or service to large groups. Whether you're just starting out or looking to sharpen your sales skills, this book is your roadmap to building a business that thrives on mass appeal. It’s ...

Informed by meticulous research, field experience, and classroom-tested strategies, Dealmaking offers essential insights for anyone involved in buying or selling everything from cars to corporations. Leading business scholar Guhan Subramanian provides a lively tour of both negotiation and auction theory, then takes an in-depth look at his own hybrid theory, outlining three specific strategies listeners can use in complex dealmaking situations.

In a world where inboxes are overflowing and attention spans are dwindling, standing out in email marketing has become both an art and a science. Email Marketing Strategy Mastery for 2025: Convert Cold Leads into Raving Fans with Proven Strategies is your ultimate guide to navigating this ever-evolving landscape. Whether you're a seasoned marketer looking to refine your approach or a newcomer eager to make a mark, this audiobook arms you with cutting-edge techniques and insights to transform your email campaigns into powerful tools for conversion and loyalty.

Persuasive Marketing an introduction to the use of NLP in Marketing & Advertising. Why do some advertising campaigns work and others fall flat? Behavioural Psychology demonstrates that we process marketing and advertising messages in the same way that we process interpersonal communication. This is because humans have built-in ‘fixed action patterns’ that produce consistent, predictable responses. These ‘fixed action patterns’ are unconscious hard-wired shortcuts that help us make decisions, behave or act more efficiently. Many of these ‘fixed action patterns’ are well known in ...

Do you feel the embers of your business fading? Is the fire in your belly replaced by a gnawing exhaustion? Does every customer demand a pound of flesh, every competitor seem a Goliath, and every minute feel like a sprint uphill? Welcome, fellow traveller, to the shared purgatory of entrepreneurial burnout. We've all been there, staring at the smouldering remains of our dreams, wondering if we even have the strength to sweep up the ashes, dust yourself off and find you new values and reinvent you "Why" “From Burnout's Ashes, a Phoenix Takes Flight” This book is not a pep talk. It is a ...

TECHNOLOGY STRATEGY ESSENTIALS: A CONCISE GUIDE AND PRIMER An indispensable guide for individuals seeking to gain a comprehensive understanding of the core concepts of technology strategy. The goal of this book is to provide a clear and concise overview of key frameworks and models that are essential for developing effective technology strategies, making it an ideal resource for students, entrepreneurs, and managers. Written in a crisp and easy-to-read format, the book covers a wide range of topics including the technology life cycle, innovation diffusion, disruptive innovation, open ...

About the Book: In an era defined by the rapid digital transformation triggered by the pandemic, businesses across diverse industries have accelerated their online presence. The convergence of marketing strategies with cutting-edge technology and a human-centric approach has become the driving force in establishing a competitive edge and forging meaningful connections with consumers. This comprehensive textbook delves into the heart of this convergence, starting with the essential principles of digital marketing and progressing to equip students with the strategic knowledge necessary to ...

In general, companies decide to begin franchising for one of three reasons: lack of money, people, or time. Opening your own franchise business is a big step for those who choose the venture, and it can be somewhat intimidating. The franchise marketplace is filled with innumerable franchise systems over a vast range of industries.

Strategy is about shaping the future. Thinking strategically is what separates good managers and great leaders. Learn the fundamentals about how to create winning strategy and lead your team to deliver it. From understanding what strategy can do for you, through to creating a strategy and engaging others with strategy, this book offers practical guidance and expert tips. It is peppered with punchy, memorable examples from real leaders winning (and losing) with real world strategies. Strategy is simple, but simple is complex.

"All warfare is based on deception." With this insight, Sun Tzu invites us into the mind of one of history’s greatest military strategists. The Art of War is more than a military manual; it’s an ancient guide to mastering conflict, power, and human interaction. Written over 2,500 years ago in ancient China, its wisdom remains relevant across time and disciplines—from business to politics to personal growth. Sun Tzu’s treatise explores the profound nature of strategy.