Business Strategy

Celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.

In Victory, best-selling author Brian Tracy applies to business and personal success the same concepts that have helped great leaders triumph in military campaigns throughout history. Using military examples throughout, he provides ambitious, success-oriented listeners with a practical template for reaching their own potential for greatness. This is an indispensable strategic field guide from America's foremost expert on achievement.

In the competitive high-stakes game of big business, it is no secret that companies work the legislative and legal systems to gain advantage in the marketplace. It's called competitive legal strategy, by which some companies make the rules and others are forced to operate within restrictive boundaries that add cost and inconvenience to entering a given market. Rather than pass judgment on these tactics, Shell exposes these realities in order to give business owners and managers the legal knowledge to make better, more profitable strategic decisions. Citing numerous real-world cases, he ...

This book stitches together a complete design journey from beginning to end, guiding listeners (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better business. Design a Better Business includes a comprehensive set of tools (over twenty total!) and skills that will help you harness opportunity from uncertainty by building the right team(s) and balancing your point of view against new findings from the outside world.

To make these big moves happen for your company, you’re going to have to break through inertia, gamesmanship, and risk aversion. You’re going to have to mitigate human biases and manage group dynamics. Eight practical shifts can help you do this, and unlock bigger, bolder, better strategies. This is not another by-the-book approach to strategy. It’s not another trudge through frameworks or small-scale case studies promising a secret formula for success. It’s an irreverent, fact-driven, and humorous take on the real world of strategic decision making.

For more than 40 years, The Boston Consulting Group has been shaping strategic thinking in business. The Boston Consulting Group on Strategy offers a broad and up-to-date selection of the firm's best ideas on strategy with fresh ideas, insights, and practical lessons for managers, executives, and entrepreneurs in every industry. Here's a sampling of the provocative thinking you'll find inside.

Written by the executive who designed and implemented it, the neuroscientist who helped make it work, and the academic who explains why it works and how to do it, Leading Transformation introduces an innovative yet proven process for creating breakthrough change.

Las claves estratégicas de uno de los grupos empresariales más exitosos y emblemáticos de México. Establecida en 1945, Bimbo surgió a partir de la experiencia de sus fundadores en la panadería El Molino para producir y vender pan de caja en el territorio de la República Mexicana. Ahora, con presencia en más de treinta países, es un emblema del crecimiento empresarial mexicano en un mundo globalizado y competitivo.

The Ultimate Small Business Taxes Blueprint: Slash Your Tax Bill, Boost Profits, and Take Control of Your Finances! Maximize Your Profits. Minimize Your Taxes. Master the IRS Maze with Confidence! If you’re an entrepreneur tired of seeing a huge chunk of your hard-earned revenue disappear to taxes—or worse, living in fear of IRS penalties—this is the book you’ve been waiting for. Does this sound familiar? ✅ Frustrated by complicated tax laws that seem impossible to navigate? ✅ Worried about overpaying taxes—or making costly tax mistakes that drain your profits? ✅ Fearful of ...

Transform your sales leadership with "The Strategic Sales Leader: Mastering the Art of Vision, Strategy, and Execution." This no-nonsense guide by a seasoned sales expert offers a powerful blueprint for those serious about achieving peak performance in the highly competitive sales arena. If you're looking for fluffy theories and untested hypotheses, this isn't your book. But if you're ready for a pragmatic, step-by-step guide that delivers results, keep reading. What This Book Delivers: Crystal-Clear Vision: Learn the art of crafting a vision so compelling that your team can't help but ...

The AI future is unfolding right now, and it’s arriving at lightning speed. Are you ready? This unique and important book is your indispensable guide to the emerging world of AI. But it’s not just AI. Quantum computing, robotics, mixed reality, and synthetic biology are all powerful forces that are today redefining what is possible, because what was once impossible has suddenly become inevitable. Together they bring us into a highly chaotic and disruptive era, one filled with enormous risks, but also huge opportunities. The authors are world-renowned experts who put forth clear ...

The ultimate resource for experiencing the backcountry! Written by survivalist expert Dave Canterbury, Bushcraft 101 gets you ready for your next backcountry trip with advice on making the most of your time outdoors. Based on the Five Cs of Survivability - cutting tools, covering, combustion devices, containers, and cordages - this valuable guide offers only the most important survival skills to help you craft resources from your surroundings and truly experience the beauty and thrill of the wilderness.

21 Business and marketing lessons is inspired by the streets of Pattaya, one of the world’s largest red light districts. People are either fascinated, excited or repulsed by the concept of prostitution, especially when it comes to extreme places like Pattaya. Once you get passed any initial judgement or emotional reaction there is actually a lot to learn. As an international author and speaker on the topic of business, Leon was invited to speak at an event held in this notorious red-light area. Most people are shocked or amazed by this city. As a business man, and a lifetime student of ...

Unlock the Secrets to Wealth and Innovation with the Minds of Buffett and Musk! In Think Like Buffett, Act Like Musk, you’ll learn how to combine the timeless investing wisdom of Warren Buffett with the bold innovation and disruptive thinking of Elon Musk. This powerful guide will show you how to build lasting wealth, create world-changing impact, and leave a legacy that transcends time. What You’ll Discover: Master Timeless Financial Strategies: Learn how Buffett’s principles of value investing, patience, and long-term thinking can lay the foundation for consistent wealth growth and ...

Book Description: Unlock the secrets to mastering leadership, power dynamics, and influence with “48 Laws of Dominance: Mastering Strategies to Dominate Power Dynamics, Leadership, Build Authority, and Influence Others in Business and Life.” This book is your comprehensive guide to understanding the principles that drive success in every aspect of your life—whether you’re in the boardroom, negotiating deals, or building meaningful relationships. In today’s fast-paced world, dominating leadership and influence is essential for those who want to stay ahead. This book reveals 48 ...

So you've already figured out that business intelligence can be pretty valuable in making the right decisions about your business. But you've heard at least a dozen definitions of what it is, and heard of at least that many BI tools. Where do you start? Business Intelligence for Dummies makes BI understandable. It takes you step by step through the technologies and the alphabet soup, so you can choose the right technology and implement a successful BI environment.

ATTENTION STUDENTS: If you need to write a paper on crisis management, then this is the perfect reference. It's simple, easy to understand, and right to the point. More and more leaders are realizing that crisis management is important to the growth and survival of their organizations. This importance will grow in the future, and it means the proper implementation and maintenance of crisis management programs will also become more significant. This book focuses on crisis management in organizations. It explores different types of crisis situations, shows how to set up crisis management ...

Deliver valuable digital transformation. Know how to create a supportive environment—one that fosters collaboration, encourages open communication, and aligns with employee needs. Challenging the normal perception that digital is just about replacing humans, author Chris Airey brings to life the value of a growth mindset in digital transformation. You have all that knowledge and experience in your people—learn how you can bring them into the digital transformation journey and equip them for change rather than resistance. If only the recipe for competitive advantage generating digital ...

Our Iceberg Is Melting is a simple fable about doing well in an ever-changing world. Based on the award-winning work of Harvard's John Kotter, it is a story that has been used to help thousands of people and organizations. The fable is about a penguin colony in Antarctica. A group of beautiful emperor penguins live as they have for many years. Then one curious bird discovers a potentially devastating problem threatening their home - and pretty much no one listens to him.

Deep dive into the business thinking mode of billionaires and drawing out mindset secrets that create financial success. This is a compilation of some of the best works of David O. such as Think Like a Billionaire and This Billionaire Challenge Scared 99.9% of People Who Want To Be Rich. Enjoy