Business Strategy

This book stitches together a complete design journey from beginning to end, guiding listeners (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better business. Design a Better Business includes a comprehensive set of tools (over twenty total!) and skills that will help you harness opportunity from uncertainty by building the right team(s) and balancing your point of view against new findings from the outside world.

Unleash the Power of Customer Experience: Create a Winning Program Are you ready to take your organization's customer experience (CX) to the next level? In this thrilling guide, you'll discover the tools and strategies to build an unstoppable CX management program that propels your business from good to great. Step into the role of a daring leader equipped with the knowledge to craft a top-performing CX program that adds tangible value and agility and sets your business apart from the competition. Say goodbye to obsessing over surveys and scores and instead focus on intentional business ...

Get money for your business! Learn the financing fast track strategies used by successful entrepreneurs and investors.

Reaching Your Real Potential: Trust Your Gut is for anyone with a product to sell, a service to offer or an idea to promote... Trust Your Gut is about how to reach your real potential by being yourself and being at your best, at the same time. The book presents a simple yet highly effective formula for getting to the next level in your career along with field-tested strategies for getting past the common barriers to greater success and self-fulfillment. What This Book Is: This book is not a collection of hopeful theories and platitudes. Rather, it is the distillation of twenty-five years of...

You’ve got an offer ready to roll, and now you’re excited to get some traffic and start making sales. But now comes the hard part, TRAFFIC. The key to a good traffic strategy is to create a plan and then take consistent steps to make that plan happen. And with that in mind...... Here's Here's what's covered Inside: The Traffic Checklist: 20 Things to Do To Promote Any Offer How To Get Traffic From Multiple Sources From One Piece Of Content The Traffic Campaign Worksheet: Getting The Right People To See The Right Offer Optimization Outlines: Using Strategic Content For Search Clicks ...

Las claves estratégicas de uno de los grupos empresariales más exitosos y emblemáticos de México. Establecida en 1945, Bimbo surgió a partir de la experiencia de sus fundadores en la panadería El Molino para producir y vender pan de caja en el territorio de la República Mexicana. Ahora, con presencia en más de treinta países, es un emblema del crecimiento empresarial mexicano en un mundo globalizado y competitivo.

Our Iceberg Is Melting is a simple fable about doing well in an ever-changing world. Based on the award-winning work of Harvard's John Kotter, it is a story that has been used to help thousands of people and organizations. The fable is about a penguin colony in Antarctica. A group of beautiful emperor penguins live as they have for many years. Then one curious bird discovers a potentially devastating problem threatening their home - and pretty much no one listens to him.

Celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.

For more than 40 years, The Boston Consulting Group has been shaping strategic thinking in business. The Boston Consulting Group on Strategy offers a broad and up-to-date selection of the firm's best ideas on strategy with fresh ideas, insights, and practical lessons for managers, executives, and entrepreneurs in every industry. Here's a sampling of the provocative thinking you'll find inside.

The ultimate resource for experiencing the backcountry! Written by survivalist expert Dave Canterbury, Bushcraft 101 gets you ready for your next backcountry trip with advice on making the most of your time outdoors. Based on the Five Cs of Survivability - cutting tools, covering, combustion devices, containers, and cordages - this valuable guide offers only the most important survival skills to help you craft resources from your surroundings and truly experience the beauty and thrill of the wilderness.

21 Business and marketing lessons is inspired by the streets of Pattaya, one of the world’s largest red light districts. People are either fascinated, excited or repulsed by the concept of prostitution, especially when it comes to extreme places like Pattaya. Once you get passed any initial judgement or emotional reaction there is actually a lot to learn. As an international author and speaker on the topic of business, Leon was invited to speak at an event held in this notorious red-light area. Most people are shocked or amazed by this city. As a business man, and a lifetime student of ...

The book that revolutionized business communications has been updated for today's workplace. Crucial Conversations provides powerful skills to ensure every conversation - especially difficult ones - leads to the results you want. Written in an engaging and witty style, it teaches listeners how to be persuasive rather than abrasive, how to get back to productive dialogue when others blow up or clam up, and it offers powerful skills for mastering high-stakes conversations, regardless of the topic or person.

Transform your sales leadership with "The Strategic Sales Leader: Mastering the Art of Vision, Strategy, and Execution." This no-nonsense guide by a seasoned sales expert offers a powerful blueprint for those serious about achieving peak performance in the highly competitive sales arena. If you're looking for fluffy theories and untested hypotheses, this isn't your book. But if you're ready for a pragmatic, step-by-step guide that delivers results, keep reading. What This Book Delivers: Crystal-Clear Vision: Learn the art of crafting a vision so compelling that your team can't help but ...

SPECIAL BONUS: Includes Free Access to 25+ LinkedIn Training Videos! Written specifically for Business Coaches and Consultants looking to find, engage and sell to their ideal clients using LinkedIn! LinkedIn Lead Generation for Business Coaches & Consultants features proven, practical and profitable strategies, scripts and systems based on the experience in helping hundreds of them land 5-6 figure clients using LinkedIn. What You'll Discover: What 99 Percent of LinkedIn Profiles Get Wrong - And How To Fix It! The Secret To Sourcing Your Ideal Prospects on LinkedIn 1 Dead Simple Strategy ...

Book Description: Unlock the secrets to mastering leadership, power dynamics, and influence with “48 Laws of Dominance: Mastering Strategies to Dominate Power Dynamics, Leadership, Build Authority, and Influence Others in Business and Life.” This book is your comprehensive guide to understanding the principles that drive success in every aspect of your life—whether you’re in the boardroom, negotiating deals, or building meaningful relationships. In today’s fast-paced world, dominating leadership and influence is essential for those who want to stay ahead. This book reveals 48 ...

Marketing is more than just strategies and sales—it's a means to connect, inspire, and create positive change. In Harnessing Purpose: A Marketer’s Guide to Inspiring Connection, Melissa Fors Shackelford draws from her 25 years of experience as a marketing executive to explore the transformative power of purpose-driven marketing. This insightful guide challenges business leaders and marketers to think beyond the bottom line, emphasizing the importance of aligning personal and organizational purposes. Melissa’s actionable advice reveals how authentic brands inspire loyalty, build deeper...

Are you ready to launch your business but feeling overwhelmed by all the moving pieces? Worried about making costly mistakes that could derail your success? This comprehensive audiobook is your ultimate companion for building a thriving business from the ground up.

Deliver valuable digital transformation. Know how to create a supportive environment—one that fosters collaboration, encourages open communication, and aligns with employee needs. Challenging the normal perception that digital is just about replacing humans, author Chris Airey brings to life the value of a growth mindset in digital transformation. You have all that knowledge and experience in your people—learn how you can bring them into the digital transformation journey and equip them for change rather than resistance. If only the recipe for competitive advantage generating digital ...

The AI future is unfolding right now, and it’s arriving at lightning speed. Are you ready? This unique and important book is your indispensable guide to the emerging world of AI. But it’s not just AI. Quantum computing, robotics, mixed reality, and synthetic biology are all powerful forces that are today redefining what is possible, because what was once impossible has suddenly become inevitable. Together they bring us into a highly chaotic and disruptive era, one filled with enormous risks, but also huge opportunities. The authors are world-renowned experts who put forth clear ...

From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world. This is Strategy is a modern classic that offers perspectives you'll find yourself returning to again and again. Rather than providing step-by-step formulas, Godin offers something more valuable: a new way of seeing and thinking about the challenges you face.