Business Strategy

Reaching Your Real Potential: Trust Your Gut is for anyone with a product to sell, a service to offer or an idea to promote... Trust Your Gut is about how to reach your real potential by being yourself and being at your best, at the same time. The book presents a simple yet highly effective formula for getting to the next level in your career along with field-tested strategies for getting past the common barriers to greater success and self-fulfillment. What This Book Is: This book is not a collection of hopeful theories and platitudes. Rather, it is the distillation of twenty-five years of...

🚀 Get Ready to Unlock Your Social Media Potential Today! Did you know that 73% of marketers use paid social advertising to grow their brands, and AI-powered marketing is projected to add $15.7 trillion to the global economy by 2030? Social media is no longer just about posting pictures; it’s about strategy, data, and automation. In The Social Media Marketing Blueprint, you'll discover how to harness the full potential of social media and AI to create a dynamic marketing strategy that delivers real, measurable results. Whether you're an entrepreneur, small business owner, or influencer,...

I can tell you that there are a plethora of strategy books out there. However, you’ll find many of them arcane, academic, and even confusing. Most were written a long time ago and use out-of-date examples from well before the tech age. Many are no longer relevant. For the past five years, I’ve been obsessed by the idea of creating a strategy operating system, and I’ve spent the past 12 months figuring out how to design one.

#1 NEW RELEASE ON AMAZON in Green Business, Comparative Economics and Sustainable Development. How to Build Sustainability into Your Business Strategy is not just another book about why sustainability matters it’s a step-by-step guide for business leaders to make sustainability a core business strategy. Written by sustainability expert Lee Stewart, this practical guide distills over two decades of real-world experience into actionable strategies that businesses of all sizes from solo entrepreneurs to global corporations can use to build resilience and unlock new opportunities. Stewart’s...

Is content creation an element of marketing? You may be wondering whether any or all of that digital content is marketing in today's digitally dominant culture. Yes, it is. That’s the simple answer. All content has the same goal: to engage your audience. This is known as pillar-based marketing or PBM, and it refers to the practice of entering into an agreement with the reader with each piece of content. The time spent reading or watching a piece of content will in some ways be beneficial to your site's visitors (information, entertainment, etc.). You may profit by making an idea pitch, ...

THE ULTIMATE GUIDE TO BUILDING AN APP-BASED BUSINESS Do you have a great app idea but no coding skills? ‘How to Make an App Business’ contains no get-rich-quick talk, but just exactly what you need to go from idea to app business. ‘How to Make an App Business’ guides you all the way from idea to launching your app and making a business out of it. The book covers proven and essential steps to build a killer app, get your app off the ramp with solid marketing, and make a viable business. From this book you will learn how to: Build and test early prototypes before starting programming ...

In Project Zero Trust: A Story About a Strategy for Aligning Security and the Business, George Finney, chief security officer at Southern Methodist University, delivers an insightful and practical discussion of Zero Trust implementation. Presented in the form of a fictional narrative involving a breach at a company, the book tracks the actions of the company's new IT security director. Listeners will learn John Kindervag's 5-Step methodology for implementing Zero Trust, the four Zero Trust design principles, and how to limit the impact of a breach.

First There Was the CSC One dreary Monday morning I arrived at work and found a Dilbert cartoon clipped from that morning’s paper and taped to my office door. As I stood and read it, I saw the handwritten abbreviation “CSC” and a roughly drawn rain cloud added to the third frame of the cartoon. I quickly read the captions, and chuckling at the humor, I knew immediately who had left the comic on my door. It was my friend and colleague Tom Frank. I also knew both what the CSC inscription meant and why he had made the connection with the cartoon. It was as though Scott Adams had been in ...

To make these big moves happen for your company, you’re going to have to break through inertia, gamesmanship, and risk aversion. You’re going to have to mitigate human biases and manage group dynamics. Eight practical shifts can help you do this, and unlock bigger, bolder, better strategies. This is not another by-the-book approach to strategy. It’s not another trudge through frameworks or small-scale case studies promising a secret formula for success. It’s an irreverent, fact-driven, and humorous take on the real world of strategic decision making.

When it comes to doing good business, change is a very good thing. And effective business analysts are at the heart of identifying opportunities for growth and implementing the solutions that can transform an organization's foundation—and ultimately increase its profitability.

Sell your business. Stick the landing. We’ll show you how. Exit Strategy is everything you need to know about selling a business. Dr. Sherry Walling, a clinical psychologist specializing in entrepreneur mental health, and Rob Walling, a serial entrepreneur who has secured life-changing sums in multiple exits, have teamed up to provide you with a roadmap for navigating this treacherous terrain, offering a rare combination of practical savvy and emotional nuance that can only come from a true understanding of the journey. Exit Strategy will teach you: When is the right time to sell?

So you've already figured out that business intelligence can be pretty valuable in making the right decisions about your business. But you've heard at least a dozen definitions of what it is, and heard of at least that many BI tools. Where do you start? Business Intelligence for Dummies makes BI understandable. It takes you step by step through the technologies and the alphabet soup, so you can choose the right technology and implement a successful BI environment.

Data analytics offer an incredible opportunity to predict the future, engage with new technological advancements, and gain valuable insights about your business. But unless you're staying on top of the cutting edge of analytics, your company is wasting that potential-and your competitors will be gaining speed while you fall behind. These articles by experts and consultants will help you understand today's essential thinking about what data analytics are capable of and how to adopt their use in your organization.

WARNING : DO NOT READ THIS BOOK IF YOU ARE LAZY Every blueprint comes with a detailed breakdown of each component or part and is accompanied with explanations and examples. These are the same blueprints that I and many other marketers use to create a successful business. This is what separates an okay Internet marketer with a successful one. Most marketers don't use a funnel, and this is them basically leaving out thousands of potential sales. And there are those who have used a funnel but were not able to see results. There's a few reasons why some people fail with funnels. They structured...

Get money for your business! Learn the financing fast track strategies used by successful entrepreneurs and investors.

Most organizations and individuals work in the context of annual goals and plans; a 12-month execution cycle. Instead, The 12 Week Year avoids the pitfalls and low productivity of annualized thinking. This book redefines your "year" to be 12 weeks long. In 12 weeks, there just isn't enough time to get complacent, and urgency increases and intensifies. The 12 Week Year creates focus and clarity on what matters most and a sense of urgency to do it now. In the end more of the important stuff gets done and the impact on results is profound.

Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling two-star brasserie that had never quite lived up to its majestic room. Eleven years later, EMP was named the best restaurant in the world. How did Guidara pull off this unprecedented transformation? Radical reinvention, a true partnership between the kitchen and the dining room—and memorable, over-the-top, bespoke hospitality.

In Victory, best-selling author Brian Tracy applies to business and personal success the same concepts that have helped great leaders triumph in military campaigns throughout history. Using military examples throughout, he provides ambitious, success-oriented listeners with a practical template for reaching their own potential for greatness. This is an indispensable strategic field guide from America's foremost expert on achievement.

The Ultimate Small Business Taxes Blueprint: Slash Your Tax Bill, Boost Profits, and Take Control of Your Finances! Maximize Your Profits. Minimize Your Taxes. Master the IRS Maze with Confidence! If you’re an entrepreneur tired of seeing a huge chunk of your hard-earned revenue disappear to taxes—or worse, living in fear of IRS penalties—this is the book you’ve been waiting for. Does this sound familiar? ✅ Frustrated by complicated tax laws that seem impossible to navigate? ✅ Worried about overpaying taxes—or making costly tax mistakes that drain your profits? ✅ Fearful of ...

In the competitive high-stakes game of big business, it is no secret that companies work the legislative and legal systems to gain advantage in the marketplace. It's called competitive legal strategy, by which some companies make the rules and others are forced to operate within restrictive boundaries that add cost and inconvenience to entering a given market. Rather than pass judgment on these tactics, Shell exposes these realities in order to give business owners and managers the legal knowledge to make better, more profitable strategic decisions. Citing numerous real-world cases, he ...