Business Strategy

Compiled more than 2,000 years ago by a mysterious warrior-philosopher, The Art of War is still perhaps the most prestigious and influential book of strategy in the world. As a study of the anatomy of organizations in conflict, The Art of War applies to competition and conflict in general, on every level from the interpersonal to the international.

Learn how to analyze a company's financial reports and business, and you can make great returns by buying stocks below their true value. That's the way Warren Buffett made his $96.3 billion. It's the way Peter Lynch took the Fidelity Magellan fund from zero to hero—making a 29 percent annual return and increasing the value of each $1,000 invested in the fund on day one to $28,000 when he retired.

Fred Joyal, the expert in dental consumer marketing, reveals how every single thing you say and do in your practice communicates a message to your patients. Everything is Marketing takes you step by step through your business, showing how little changes can have a big impact. Want to attract new patients? Convert more calls into appointments? Increase your case acceptance? Marketing can make it happen.

In order to cash in on e-commerce as fast as possible you need to do what practically almost nobody is telling you to do. You need to offer your products in a funnel. In our busy crazy online world you only have a few minutes to get someone’s attention. If a person hits an amazon like storefront they are going to browse. This might seem like a good thing but before a purchase it’s bad. People look around get lost and confused and leave your site. The funnel eliminates this as a problem and gives the customer only one thing to focus on, do I buy the thing I clicked on and am interested ...

The Financial Times Guide to Strategy is your unbeatable reference on strategy. It offers an incisive overview of both corporate level and business unit level strategy, an A to Z of the world's leading strategic thinkers, and introduces the key strategic tools and techniques you need to develop your own strategy. Based on long experience and on conversations with leading strategists around the world, Richard Koch helps you discover each critical step in creating, delivering, and understanding successful strategy.

Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. While so many companies encourage a dog-eat-dog mentality, The Kaplan Thaler Group has succeeded through chocolate and flowers.

Bestselling author and futurist Mark Schaefer explains why community is a vastly overlooked marketing opportunity for most organizations. He explains how three major trends are colliding in a way that makes brand communities the future of marketing strategy.

Want to increase your Avon sales and find more customers? Avon Selling Secrets is a fun guide that includes the marketing strategies I personally used, that took me from starting with just two customers (me and my mother), to having hundreds of customers and large sales orders within a few short months. I’ll show you what to do, what you’ll need, and what to say, to help build your business, and take it to the next level. What you’ll find in this guide: - Does tossing brochures really work? When you should, and shouldn't toss, and what customer return it really brings you. - How to ...

The question looms large in a world that's forever changed by the COVID-19 pandemic: How can you lead effectively amid uncertainty? "Lead the Right Way" is not just a leadership growth book; it's an urgent call to action for leaders at all levels to adapt and thrive in adversity. With organizational landscapes more volatile than ever, the necessity for leaders to embody empathy, agility, and resilience has intensified. Drawing from cutting-edge research and riveting narratives, Agarwal masterfully charts the path for navigating post-pandemic challenges, focusing on these three pivotal ...

This audiobook was created based on Michael Porter's landmark book Competitive Strategy. This was Mr. Porter's synopsis of his book for the Harvard Business Review.

It takes time to become a leader. While some people appear to be born leaders, the ability to lead is actually a collection of skills, nearly all of which can be learned and improved upon. Based on his New York Times best seller, The 21 Irrefutable Laws of Leadership, Dr. John C. Maxwell presents a daily plan to help you grow as a leader in your personal, professional, and spiritual life.

No one is born a leader. But through sheer determination and by confronting life’s challenges, Ant Middleton has come to know the meaning of true leadership. In First Man In, he shares the core lessons he’s learned over the course of his fascinating, exhilarating life. Special forces training is no walk in the park. The rules are strict, and they make sure you learn the hard way, pushing you beyond the limits of what is physically possible. There is no mercy. Even when you are bleeding and broken, to admit defeat is failure.

LinkedIn is Packed with Ideal Franchise Owner Candidates. But 99% of Franchise Consultants Can't Reach Them. Over 1 billion professionals use LinkedIn - including hundreds of thousands of qualified franchise candidates with the financial resources and entrepreneurial mindset you're looking for. The problem? Most franchise consultants are using outdated, ineffective strategies that get their messages ignored. This book reveals the proven system that helped one franchise consultant generate $765,000 USD in commissions from LinkedIn leads in just 16 months. Another closed a $96,000 USD multi-...

The ultimate toolkit to build your online business empire. Two manuscripts in one: The 8 Pillars of Social Media Marketing and The 12 Best Ways to Make Money Online.

In today’s world of rapid, disruptive change, strategy can’t be separate from execution - it has to emerge from execution. You have to continually adjust your strategy to fit new realities. But if your organization isn’t set up to be fast on its feet, you could easily go the way of Blockbuster or Borders. Laura Stack shows you how to quickly drive strategic initiatives and get great results from your team. Stack will equip you with the knowledge, skills, and inspiration to help you hit the ground running!

Dialogue provides practical guidelines for one of the essential elements of true partnership - learning how to talk together in honest and effective ways. It reveals how problems between managers and employees, and between companies or divisions within a larger corporation, stem from an inability to conduct a successful dialogue.

A Stage 2 business has between 11-19 employees. As the Ramp-Up Stage, a Stage 2 company is at a place where it has gained enough employees that more organizational structure needs to be put into place. The owner or CEO needs to focus on developing up to three supervisors/managers who can begin to help oversee some of the team. Growth must continue to come through the increase of profitable revenue, which typically requires increasing the structure and consistency of business development initiatives. Failure to create stable revenue streams will lead to the company stalling, or potentially ...

What do top sales reps from around the globe, spanning diverse cultures, have in common? The answer may surprise you. In Authentic SALES, Travis takes you on a journey to uncover the universal traits of the most successful sellers. If you’re desiring to excel in sales, It’s your ticket to transforming your sales approach from rote scripts to genuine purposeful connections. Drawing from years as a top-performing rep and observations from countless international sales reps, Travis McCoy challenges the conventional sales playbook that restricts and confines.

Stock Market Investing for Beginners aims to help you take things to the next level by providing you with a greater variety of ways to interact with the stock market than ever before. You will find everything you need to know to take your understanding of ways to profit from stocks to the next level, starting with a breakdown of the current market climate and what to expect from 2019.

Are you contemplating the ultimate move for your business – the grand exit? Whether it's the fruit of years of dedication or the crescendo of a thriving enterprise, "Exit Wise" is the comprehensive, enlightened guide you've been seeking to navigate the complex process of selling your business. Embark on a profound and essential journey through the emotional landscape that accompanies the decision to sell. With the first steps laid out with clarity, "Exit Wise" prepares you mentally and strategically, helping you establish a support system that will prove indispensable throughout the ...