Business Strategy

Jeff Bezos is a dreamer who turned a bold idea into the world’s most influential company, a brand that likely touches your life every day. As a student of leadership and communication, he learned to elevate the way Amazonians write, collaborate, innovate, pitch, and present. He created a scalable model that grew from a small team in a Seattle garage to one of the world’s largest employers. The Bezos Blueprint by Carmine Gallo reveals the communication strategies that Jeff Bezos pioneered to fuel Amazon’s astonishing growth.

Attitude can make or break you and the people you lead. Good attitudes on a team do not guarantee its success, but bad attitudes guarantee its ruin. So says New York Times best-selling author and leadership expert John C. Maxwell in this highly practical primer, Attitude 101.

Smarter ads. Better leads. Lower costs. All thanks to AI. Google Ads AI Expertise is your shortcut to launching, optimizing, and scaling Google Ads campaigns using AI-powered tools and tactics. This book is for entrepreneurs and marketers ready to stop guessing and start converting. Step-by-step strategy to create profitable Google Ads campaigns Use AI to write headlines, identify keywords, and optimize ad spend Campaign tracking with GA4, SEMrush, and ChatGPT analysis workflows Common mistakes and budget-saving fixes for small ad accountsDon’t waste money on underperforming ads. Learn to...

Have you been struggling to find answers about Facebook and Instagram ads? You ‘re not alone. When I was getting started with Facebook and Instagram ads, I had a lot of trouble finding the answers to questions I had such as, “How does the Facebook Algorithm work?” When I couldn’t find the answers to these questions even after buying expensive courses from Facebook Ad ‘gurus’, I had to learn on my own through spending over 16 million dollars on Facebook ads. After helping my clients achieve millions in sales, I decided that I wanted to write this book to help anyone who is in the...

"Blueprint to Business Success: Crafting Your Winning Business Plan" is the ultimate guide to transforming your entrepreneurial vision into a thriving and profitable venture. This book is packed with expert advice, practical strategies, and real-world examples that will empower you to create a comprehensive and compelling business plan tailored to your unique goals and objectives. Unlock the secrets to business success as you dive into this comprehensive guide, which covers everything from market analysis, competitor research, and financial projections to branding, marketing, and operations...

Once, the job of leaders was to identify problems and fix them, while leaving nonproblems alone. Today, the notion that the new way is always better than the old way—and that if you aren’t disrupting everything, you are losing—has come to constitute a new orthodoxy of business thinking. Whether it’s a merger or re-org or a new office layout, change has become the ultimate easy button for leaders, who pursue it with abandon, unleashing a torrent of disruption on employees. The result is life in the blender: a perpetual state of upheaval, uncertainty, and unease.

Mohan Subramaniam explains how firms can leverage both their traditional strengths and the modern-day power of data and digital ecosystems to forge a new competitive strategy.

When you think of success, what comes to mind? Career, public achievements, diplomas, degrees? We work hard to find a job, gain promotions, and develop skills to become a peak performer. We’re continually striving to win at work. But does winning at work mean we have to lose at home? In all our “winning,” are we neglecting what matters most? Unfortunately, too many leaders achieve career success, only to find they have critically damaged their relationships with the people closest to them. Winning Begins at Home will help you change all that.

Edwin Lefevre was a stockbroker and an independent investor, as well as a novelist and writer of short stories. This lightly fictionalized account of the career of stock speculator Jesse Livermore was first published in 1923. Now, nearly 100 years later, Reminiscences of a Stock Operator remains highly recommended for an understanding of investment. Lefevre’s trading advice and analyses of market price movements are as relevant today as in 1923.

A new model is being pioneered by geeks; a radical new mindset that has shifted the paradigm entirely on what a business can – and should – be. They do not follow the rules of the Industrial era, with their hierarchies and bureaucratic ways of thinking. They do not follow the principles preached in business schools since the dawn of time. They have all dedicated themselves to approaching business as a geek would: through trial and error, egalitarianism, evidence and stress-testing ideas in a group setting – rather than relying on the boss’s instincts.

Expectations Investing offers a unique and powerful alternative for identifying value-price gaps. Rappaport and Mauboussin provide everything the listener needs to utilize the discounted cash flow model successfully. And they add an important twist: They suggest that rather than forecasting cash flows, investors should begin by estimating the expectations embedded in a company's stock price.

This brilliant adaptation of the ancient masterpiece The Art of War shows women how to use Sun Tzu's philosophy to win in every aspect of life. In the West, when we think of war, we imagine battle, casualties, brutality. But Sun Tsu, who wrote The Art of War 2,500 years ago, was Chinese, and their view of war is not about fighting. It is about determining the most efficient way of gaining victory with the least amount of conflict.

Hall-of-Fame-nominated marketer, bestselling author, and Wall Street Journal cartoonist Stu Heinecke shares his fascination with weeds and how anyone can grow their business into something resilient and unstoppable. How to Grow Your Business Like a Weed applies a model to business growth, examining the successful strategies that ordinary weeds use to spread, and prosper in almost any situation.

Business relationships are still dominated by a narrow perspective—trying to match products to customer needs and making deals. It's a buyer-seller relationship built on a transactional mindset, and it's not how you should be doing business. There's a better way—orchestrating growth—in which suppliers and customers collaborate to build strategies and grow together. Christoph Senn and Mehak Gandhi lay out the Triple Fit Strategy framework, which will help you escape the product-centric mindset and put customers at the heart of your business strategy.

The way we buy homes and look for investment opportunities has changed dramatically in recent years. The traditional real estate business continues to rely on traditional sales channels: real estate fairs, home listing channels, and advertising through traditional media channels. The quality of contacts is decreasing while the demand for investment properties continues to increase. Technology has created unlimited opportunities in real estate, and we are experiencing a second golden age in the industry. These opportunities are real, but only for the most visionary entrepreneurs with the ...

What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of Ps used by marketers - pricing, promotion, publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable.

Tus próximas cinco jugadas es una guía práctica y efectiva que te ayudará a pensar con mayor claridad y a conseguir tus objetivos profesionales más audaces.

Recruiting Is Easy!: If You Approach It Like Sales And Marketing: By Kyle Patrick Smith has achieved a remarkable feat by being as Top #500 best seller in one of Amazon's categories. #154 Best Seller ★ in Internships (May 16, 2025). "Recruiting is Easy" explores HR's pivotal role in talent attraction and brand building, guiding professionals through strategic approaches to employee experience, community engagement, and partnerships. From crafting compelling employment propositions to fostering lasting relationships, this book empowers HR to elevate organizational success. With insights ...

From Jordan Belfort, The Wolf of Investing offers “concrete insights and advice” (Booklist) on when to buy, sell, hold, and cash out; how to make smarter (and safer) investments; and how to build significant wealth over both the short- and long-term. Unlike traditional investment books, Jordan’s lessons, colorful stories, and principles entertain you with the charismatic swagger portrayed so famously on the screen by Leonardo DiCaprio. Belfort teaches you everything you need to know about savvy investing—even if whatever stock you’ve touched has turned to yesterday’s trash.

Personalized is a playbook for delivering true personalization at scale. In this book, Boston Consulting Group's Mark Abraham and Harvard Business School's David C. Edelman describe Five Promises of Personalization. Personalized is a playbook for delivering true personalization at scale. With detailed examples across industries—including retail, health care, banking, technology, and travel—this book will help executives learn how to put personalization at the center of their strategy, accelerate growth, and capture their share of the $2 trillion personalization prize.