Business Strategy

WARNING : DO NOT READ THIS BOOK IF YOU ARE LAZY Every blueprint comes with a detailed breakdown of each component or part and is accompanied with explanations and examples. These are the same blueprints that I and many other marketers use to create a successful business. This is what separates an okay Internet marketer with a successful one. Most marketers don't use a funnel, and this is them basically leaving out thousands of potential sales. And there are those who have used a funnel but were not able to see results. There's a few reasons why some people fail with funnels. They structured...

THE ULTIMATE GUIDE TO BUILDING AN APP-BASED BUSINESS Do you have a great app idea but no coding skills? ‘How to Make an App Business’ contains no get-rich-quick talk, but just exactly what you need to go from idea to app business. ‘How to Make an App Business’ guides you all the way from idea to launching your app and making a business out of it. The book covers proven and essential steps to build a killer app, get your app off the ramp with solid marketing, and make a viable business. From this book you will learn how to: Build and test early prototypes before starting programming ...

Is content creation an element of marketing? You may be wondering whether any or all of that digital content is marketing in today's digitally dominant culture. Yes, it is. That’s the simple answer. All content has the same goal: to engage your audience. This is known as pillar-based marketing or PBM, and it refers to the practice of entering into an agreement with the reader with each piece of content. The time spent reading or watching a piece of content will in some ways be beneficial to your site's visitors (information, entertainment, etc.). You may profit by making an idea pitch, ...

Is your healthcare organization spending too much time on strategy—with too little to show for it? If you read (or listen to) nothing else on strategy, listen to these ten articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones for healthcare professionals to help you catalyze your organization's strategy development and execution.

In Project Zero Trust: A Story About a Strategy for Aligning Security and the Business, George Finney, chief security officer at Southern Methodist University, delivers an insightful and practical discussion of Zero Trust implementation. Presented in the form of a fictional narrative involving a breach at a company, the book tracks the actions of the company's new IT security director. Listeners will learn John Kindervag's 5-Step methodology for implementing Zero Trust, the four Zero Trust design principles, and how to limit the impact of a breach.

More than 20 years ago, Robert S. Kaplan and David P. Norton introduced the balanced scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships. Then, in The Strategy-Focused Organization, Kaplan and Norton showed how organizations achieved breakthrough performance with a management system that put the balanced scorecard into action.

Each year, Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive—let alone grow—it’s easy for entrepreneurs to get caught up in a never-ending cycle of "sell it—do it, sell it—do it" that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try. Full of stories of other successful entrepreneurs, The Pumpkin Plan guides you through unconven­tional strategies to help you build a truly profitable blue-ribbon company that is the best in its field.

To make these big moves happen for your company, you’re going to have to break through inertia, gamesmanship, and risk aversion. You’re going to have to mitigate human biases and manage group dynamics. Eight practical shifts can help you do this, and unlock bigger, bolder, better strategies. This is not another by-the-book approach to strategy. It’s not another trudge through frameworks or small-scale case studies promising a secret formula for success. It’s an irreverent, fact-driven, and humorous take on the real world of strategic decision making.

Competition is moving beyond industry to ecosystem. Are you ready? In the shift from pipeline to platform, value is no longer created by your company's product or process alone - it's created through interactions. And the strategy you used to become an industry leader won't help you compete in an evolving and complex ecosystem. If you listen to nothing else on platforms and ecosystems, listen to these 10 articles by experts in the field.

PEAF is also available as a POET+PEAF Box Set. (ISBN: 978-1-908424-28-0) PEAF (ISBN:978-1-908424-10-5) inherits and builds on POET (ISBN:978-1-908424-07-5). Therefore reading and understanding PEAF requires that you have previously read and understood POET. PEAF does not tell you how to be a CxO, Executive, Strategic Planner, Enterprise Architect, Business Architect, Solution Architect, Portfolio Planner, Portfolio Manager, etc, etc, etc. What PEAF does do is expose a holistic environment and context of Methods, Artefacts, Culture and Environment that all of those people exist within. The ...

Liddell Hart stressed movement, flexibility, surprise. He saw that in most military campaigns dislocation of the enemy's psychological and physical balance is prelude to victory. This dislocation results from a strategic indirect approach. Reflect for a moment on the results of direct confrontation (trench war in World War I) versus indirect dislocation (Blitzkreig in World II). Liddell Hart is also tonic for business and political planning: Just change the vocabulary and his concepts fit.

Get money for your business! Learn the financing fast track strategies used by successful entrepreneurs and investors.

Reaching Your Real Potential: Trust Your Gut is for anyone with a product to sell, a service to offer or an idea to promote... Trust Your Gut is about how to reach your real potential by being yourself and being at your best, at the same time. The book presents a simple yet highly effective formula for getting to the next level in your career along with field-tested strategies for getting past the common barriers to greater success and self-fulfillment. What This Book Is: This book is not a collection of hopeful theories and platitudes. Rather, it is the distillation of twenty-five years of...

Unleash the Power of Customer Experience: Create a Winning Program Are you ready to take your organization's customer experience (CX) to the next level? In this thrilling guide, you'll discover the tools and strategies to build an unstoppable CX management program that propels your business from good to great. Step into the role of a daring leader equipped with the knowledge to craft a top-performing CX program that adds tangible value and agility and sets your business apart from the competition. Say goodbye to obsessing over surveys and scores and instead focus on intentional business ...

In Victory, best-selling author Brian Tracy applies to business and personal success the same concepts that have helped great leaders triumph in military campaigns throughout history. Using military examples throughout, he provides ambitious, success-oriented listeners with a practical template for reaching their own potential for greatness. This is an indispensable strategic field guide from America's foremost expert on achievement.

SPECIAL BONUS: Includes Free Access to 25+ LinkedIn Training Videos! Written specifically for Business Coaches and Consultants looking to find, engage and sell to their ideal clients using LinkedIn! LinkedIn Lead Generation for Business Coaches & Consultants features proven, practical and profitable strategies, scripts and systems based on the experience in helping hundreds of them land 5-6 figure clients using LinkedIn. What You'll Discover: What 99 Percent of LinkedIn Profiles Get Wrong - And How To Fix It! The Secret To Sourcing Your Ideal Prospects on LinkedIn 1 Dead Simple Strategy ...

So you've already figured out that business intelligence can be pretty valuable in making the right decisions about your business. But you've heard at least a dozen definitions of what it is, and heard of at least that many BI tools. Where do you start? Business Intelligence for Dummies makes BI understandable. It takes you step by step through the technologies and the alphabet soup, so you can choose the right technology and implement a successful BI environment.

From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world. This is Strategy is a modern classic that offers perspectives you'll find yourself returning to again and again. Rather than providing step-by-step formulas, Godin offers something more valuable: a new way of seeing and thinking about the challenges you face.

Written by the executive who designed and implemented it, the neuroscientist who helped make it work, and the academic who explains why it works and how to do it, Leading Transformation introduces an innovative yet proven process for creating breakthrough change.

This book stitches together a complete design journey from beginning to end, guiding listeners (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better business. Design a Better Business includes a comprehensive set of tools (over twenty total!) and skills that will help you harness opportunity from uncertainty by building the right team(s) and balancing your point of view against new findings from the outside world.