Business Strategy

About the Book: In an era defined by the rapid digital transformation triggered by the pandemic, businesses across diverse industries have accelerated their online presence. The convergence of marketing strategies with cutting-edge technology and a human-centric approach has become the driving force in establishing a competitive edge and forging meaningful connections with consumers. This comprehensive textbook delves into the heart of this convergence, starting with the essential principles of digital marketing and progressing to equip students with the strategic knowledge necessary to ...

Compiled more than 2,000 years ago by a mysterious warrior-philosopher, The Art of War is still perhaps the most prestigious and influential book of strategy in the world. As a study of the anatomy of organizations in conflict, The Art of War applies to competition and conflict in general, on every level from the interpersonal to the international.

Strategy is about shaping the future. Thinking strategically is what separates good managers and great leaders. Learn the fundamentals about how to create winning strategy and lead your team to deliver it. From understanding what strategy can do for you, through to creating a strategy and engaging others with strategy, this book offers practical guidance and expert tips. It is peppered with punchy, memorable examples from real leaders winning (and losing) with real world strategies. Strategy is simple, but simple is complex.

The Art of War, The Prince, and The Book of Five Rings are three historical pieces that deal with strategy. The Art of War is an ancient Chinese military treatise, and each chapter within the treatise is devoted to a distinct aspect of warfare and how that applies to military strategy and tactics. The Prince is a practical guide for ruling an empire. The Book of Five Rings is a Japanese text that has been regarded as a treatise on the strategy for winning.

The future is an uncertain, uncomfortable prospect for employees, employers, and society at large. A flurry of unprecedented events have proven that, despite what some politicians and economists may tell us, the future is not set in stone. In light of this uncertainty, The Future Starts Now looks toward the various innovations and technologies that may shape our future. Authors Theo Priestley and Bronwyn Williams have brought together the world's leading futurists to articulate and clarify the current trajectories in technology, economics, politics, and business.

In "11 Things You Absolutely Need to Know About Selling Your Business" John F. Dini, serial entrepreneur, successful business broker, coach and consultant to thousands of business owners, takes you step-by-step through the process of selling your company. John's frank and open style, developed through years of "straight from the shoulder" conversations with entrepreneurs, gives you the tools you need to prepare, market, and sell your business at the best price. Completely updated and illustrated with real-life stories from John's own experience, this second edition of "11 Things You ...

Total Competition is the most compelling, comprehensive and revealing insight into what it takes to get to the top in Formula One that has ever been published. Across four decades, Ross Brawn was one of the most innovative and successful technical directors and then team principals in Formula One. Leading Benetton, Ferrari, Honda, Brawn and Mercedes, he worked with drivers such as Michael Schumacher, Jenson Button and Lewis Hamilton to make them world champions.

Martech Unleashed: A Handbook for Senior Executives in Enterprise Business by Chris Williams is the ultimate guide for executives looking to navigate the complex world of marketing technology. In today's rapidly evolving digital landscape, understanding and leveraging Martech is crucial for maintaining a competitive edge. In this comprehensive handbook, Chris Williams breaks down the essentials of Martech, offering practical insights and strategies tailored specifically for senior executives. Whether you're looking to optimize your current Martech stack, integrate new technologies, or drive...

⚠Become a leader who inspires and succeeds with proven strategies and real-world cases!⚠Leadership Through Self-Improvement is more than just another leadership book. It’s your comprehensive guide to mastering the art of leadership, blending theory with practical insights from some of the world’s largest and most respected companies, including Google, Microsoft, Starbucks, Amazon, Apple, Netflix, and Toyota. This book goes beyond abstract concepts, offering real stories of overcoming challenges and achieving success, giving you the tools to confidently navigate your own leadership ...

Filled with real-world examples and actionable advice, this audiobook is perfect for newly minted startups or current entrepreneurs who wish to increase their customer base. Even if you have no marketing experience at all, you can still master the basics of cost-effective and profitable digital marketing. You simply need the right guide to lead you through the process.

Discover the Japanese secret to unlocking your purpose, productivity, and passion in life!

The Simple Side of Marketing Management Managing Marketing Should Not Be Difficult, Boring or Scary Learn some of the more complex aspects of marketing management in a simpler context. If you are interested in understanding marketing management in greater detail, but you are just not in the mood for those stale academic written, hard to understand, boring textbooks, then this book is just for you. If you are simply looking for additional information and wish to supplement your existing knowledge on marketing management, well then this book is for you. For the sake of covering both angles, ...

"Greed is good". Remember the phrase immortalised by Michael Douglas who played Gordon Gekko in the 1987 movie Wall Street? Well, the world has more than lived up to these words by pursuing the principle that excessive greed is even better. In an analysis of the principles driving modern business, Wayne Visser and Clem Sunter demonstrate that the predatory behaviour of the lion is symbolic of the way most companies are run today. But the world cannot go on like this. They argue strongly for an alternative and more positive vision involving sustainable business in both a social and an ...

Introducing the definitive guide to understanding the revolutionary world of AI and its impact on the world of business: "AI and Business". Written by a team of experts, this insightful and eye-opening ebook explores the ways in which artificial intelligence is transforming the business landscape, from sales and marketing to employee engagement and supply chain management. In "AI and Business", you'll discover the diverse applications of AI in today's businesses, and how its powerful capabilities are being harnessed to streamline processes, improve analysis, and drive innovation. With a ...

This special edition of A Book of Five Rings contains one hour of traditional Japanese flute (shakuhachi) and 43 minutes of music by traditional japanese ensemble. The music appears track by track at the end of the two and a half hour audiobook and is included as wonderful compliment to this dynamic and elegant listening experience. Legendary 17th-century swordsman Miyamoto Musashi’s exposition of sword fighting, strategy, and Zen philosophy.

The original edition of Discipline Without Punishment introduced a positive approach for getting problem employees to meet - and often even exceed - job requirements. The book still delivers on that promise, and in this revised edition, Dick Grote provides new insights, along with sample dialogues, memos, and worksheets.

This innovative platform empowers local marketers, business consultants, and online entrepreneurs to create AI products tailored for local businesses in under ten minutes. With a simple interface and no technical skills required, you can craft unique solutions that local businesses will eagerly pay $499 a month for. Local Business Marketing provides step-by-step instructions and over 55 niche-specific ideas, ensuring your success from day one. These Custom GPTs automate tasks like appointment setting, customer inquiries, and more, revolutionizing local businesses’ operations and boosting ...

2025 Edition. Business leaders must understand how to effectively leverage Generative AI within their companies in order to remain competitive. This book collection offers a fresh, timely viewpoint on this critical topic. Readers will gain foundational knowledge about AI and Generative algorithms while exploring both the potential benefits, risks and ethics involved. Guidance is provided on enhancing an organization's offerings, operating model and strategic direction while mitigating biases and negative consequences. The book collection lays out a comprehensive approach for businesses to ...

The question looms large in a world that's forever changed by the COVID-19 pandemic: How can you lead effectively amid uncertainty? "Lead the Right Way" is not just a leadership growth book; it's an urgent call to action for leaders at all levels to adapt and thrive in adversity. With organizational landscapes more volatile than ever, the necessity for leaders to embody empathy, agility, and resilience has intensified. Drawing from cutting-edge research and riveting narratives, Agarwal masterfully charts the path for navigating post-pandemic challenges, focusing on these three pivotal ...

No one is born a leader. But through sheer determination and by confronting life’s challenges, Ant Middleton has come to know the meaning of true leadership. In First Man In, he shares the core lessons he’s learned over the course of his fascinating, exhilarating life. Special forces training is no walk in the park. The rules are strict, and they make sure you learn the hard way, pushing you beyond the limits of what is physically possible. There is no mercy. Even when you are bleeding and broken, to admit defeat is failure.