Business Strategy

These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.

Unlock the secrets of success in today's fast-paced marketplace with "Marketing to the Masses." This compelling eBook offers a comprehensive guide to effectively positioning your brand and capturing the attention of your target audience. Navigate the complexities of modern marketing with ease—whether you're a small business owner, an entrepreneur, or a seasoned marketer. Start your journey with an introduction to the dynamics of the market landscape and discover the new rules of engagement. Learn to identify your unique market position by analyzing competitors, finding untapped ...

What's the right price for your new product? Millionaire maker Dan S. Kennedy and pricing/marketing strategist Jason Marrs empower small business owners to take control of their profits by taking charge of the source: their price.

Are you trying to start a business, and not sure how to write a business plan? This audiobook will teach you how to create a winning business plan! So what are you waiting for? Get this audiobook now, and start creating a great business plan for your business today.

From the latest applications of AI to blockchain-enabled business models to 5G networks, the most important technological innovations of the past year are reshaping the present and future of business. What should you and your company be doing now to take advantage of the new opportunities they are creating? The Year in Tech, 2021 will help you understand today's most essential thinking on these topics, what the latest tech innovations mean for your organization, and how you can use them to compete and win in the new landscape of business.

"All warfare is based on deception." With this insight, Sun Tzu invites us into the mind of one of history’s greatest military strategists. The Art of War is more than a military manual; it’s an ancient guide to mastering conflict, power, and human interaction. Written over 2,500 years ago in ancient China, its wisdom remains relevant across time and disciplines—from business to politics to personal growth. Sun Tzu’s treatise explores the profound nature of strategy.

WHY IMPLEMENT CORE VALUES IN YOUR BUSINESS 1. Improved Decision-Making 2. Cohesive Company Culture 3. Meaningful Employee Satisfaction and Engagement 4. Maintain Strong Business Ethic 5. Build Customer Credibility and Loyalty 6. Create Competitive Advantage 7. Strategic Alignment with Mission and Vision 8. Encourage Innovation and Creativity 9. Effective and Consistent Leadership 10. Positive Reputation RESULT: a more purpose-driven, ethical, and successful organization.

Persuasive Marketing an introduction to the use of NLP in Marketing & Advertising. Why do some advertising campaigns work and others fall flat? Behavioural Psychology demonstrates that we process marketing and advertising messages in the same way that we process interpersonal communication. This is because humans have built-in ‘fixed action patterns’ that produce consistent, predictable responses. These ‘fixed action patterns’ are unconscious hard-wired shortcuts that help us make decisions, behave or act more efficiently. Many of these ‘fixed action patterns’ are well known in ...

What do top sales reps from around the globe, spanning diverse cultures, have in common? The answer may surprise you. In Authentic SALES, Travis takes you on a journey to uncover the universal traits of the most successful sellers. If you’re desiring to excel in sales, It’s your ticket to transforming your sales approach from rote scripts to genuine purposeful connections. Drawing from years as a top-performing rep and observations from countless international sales reps, Travis McCoy challenges the conventional sales playbook that restricts and confines.

Apply the seven universal elements of powerful stories to dramatically improve how you connect with customers and grow your business through social media channels.

The pressure on leaders to incorporate AI into their business has never been higher. Despite their best efforts, 85 percent of AI projects fail. But that is rarely just because of technology. Between unrealistic expectations of what AI can do, isolated science projects turned into money pits, and employees looking for clarity on how AI influences their jobs, learning how to successfully introduce AI into your organization can be difficult. Getting it right on the second or third attempt is not an option. In order for your AI program to be successful, you need to be aware of all the facets ...

Develop healthier and better relationships today! Experience improved relationship fulfillment and unlock the best strategy for secure attachment styles in your relationships. Do you want to develop better and healthier relationships with your loved ones? Would you like to understand yourself better and be more satisfied with your life? Are you looking to break free from being avoidant and start opening up more to create long-lasting and fulfilling relationships? Then this book was made just for you.

'Create, Automate, Accelerate' takes a controversial look at what it takes to build a business. It explores a framework called the 5 P's of Priority. Purpose, Passion, People, Place and Profit. It looks at the need to ask the right questions to get these priorities answered, and the importance of doing so in the right order. It also explores the phases of starting, automating and then accelerating your business growth in a very practical manner. Rather than give a 'one solution fits all' approach it encourages the reader to ask questions at each step of the journey to identify what will be ...

Relationships are the foundation of our long-term business success. The problem is a million things get in the way. But there’s a simple solution to breaking through all this noise: Giving. When you focus on giving, you will remove your own mental roadblocks. You’ll be centered on solving the client’s problems and investing in their success. And you can build a system to consistently integrate the right moves into your busy work life. In Give to Grow, Mo Bunnell shows how to develop the growth mindset that keeps the focus on the relationship.

Right now, 70 percent of Americans aren’t passionate about their work and are desperately longing for meaning and purpose. They’re sick of “average” and know there’s something better out there, but they just don’t know how to reach it. One basic principle - The Proximity Principle - can change everything you thought you knew about pursuing a career you love.

Welcome to "Market Mastery," a comprehensive guide designed to inspire and instruct those dreaming of starting and running a successful local farm store. This title is a one-stop source, offering a deep dive into the concept of the local farm store, detailing benefits, and showcasing how a well-run store can be a valuable asset in your community. "Market Mastery" doesn't stop at the conceptual stage. It goes further to present practical applications of these ideas, taking readers step-by-step through essential aspects like business planning, product selection, sourcing, and inventory ...

Total Competition is the most compelling, comprehensive and revealing insight into what it takes to get to the top in Formula One that has ever been published. Across four decades, Ross Brawn was one of the most innovative and successful technical directors and then team principals in Formula One. Leading Benetton, Ferrari, Honda, Brawn and Mercedes, he worked with drivers such as Michael Schumacher, Jenson Button and Lewis Hamilton to make them world champions.

The ultimate toolkit to build your online business empire. Two manuscripts in one: The 8 Pillars of Social Media Marketing and The 12 Best Ways to Make Money Online.

Unlock the secrets to thriving in an unpredictable global market with "Managing Price Volatility." This comprehensive guide is your beacon through the turbulence of market fluctuations, providing essential strategies for businesses to conquer uncertainty and embrace opportunity. Dive into an in-depth exploration of the dynamic nature of price volatility and its historical roots. Discover the crucial drivers that shape market oscillations, equipping you with the knowledge to anticipate shifts and respond proactively. Learn how price volatility impacts businesses, from supply chains to ...

Here are three classics that must be in any business person's library: The Art of War by Sun Tzu, The Prince by Machiavelli, and A Book of Five Rings by Miyamoto Musashi. This impressive collection is accompanied by one hour of Zen-inspired Japanese music, performed on authentic instruments.