Business Strategy

In Fusion Strategy, world-renowned innovation guru Vijay Govindarajan and digital strategy expert Venkat Venkataraman offer a first-of-its-kind playbook that will help industrial companies combine what they do best-create physical products-with what digitals do best-use algorithms and AI to parse expansive, interconnected datasets-to make strategic connections that would otherwise be impossible.

What passes for strategy in too many businesses, government agencies, and military operations is a toxic mix of wishful thinking and a jumble of incoherent policies. Richard P. Rumelt’s breakthrough concept is that leaders become effective strategists when they focus on challenges rather than goals, pinpointing the crux of their pivotal challenge—the aspect that is both surmountable and promises the greatest progress—and taking decisive, coherent action to overcome it.

2025 Edition. Business leaders must understand how to effectively leverage Generative AI within their companies in order to remain competitive. This book collection offers a fresh, timely viewpoint on this critical topic. Readers will gain foundational knowledge about AI and Generative algorithms while exploring both the potential benefits, risks and ethics involved. Guidance is provided on enhancing an organization's offerings, operating model and strategic direction while mitigating biases and negative consequences. The book collection lays out a comprehensive approach for businesses to ...

John, a high-performing yet overworked sales manager at Spectra Robotics, has built his life and career on relentless ambition and constant pressure. Trained in the cutthroat world of Stretch Selling—a method that thrives on exposing customer pain, challenging their decisions, and driving hard closes—John has achieved success by playing the game as it's always been played. But as the demands of his job intensify, his world begins to unravel. Impossible targets. A fractured family life. An identity tethered to fleeting successes. Beneath his competitive exterior, John loathes the endless...

Dive into the rapidly expanding world of AI consulting with "Navigating the AI Consulting Landscape," your essential guide to mastering AI services across niche markets. Whether you’re a seasoned consultant or a business looking to integrate AI solutions, this book provides a comprehensive roadmap tailored to your needs. Start with a thorough introduction to AI consulting's potential in specialized markets and explore how AI is transforming industry sectors such as healthcare, financial services, and retail. Uncover strategies for developing winning AI initiatives aligned with business ...

Whether you're marketing innovative technological products or managing the people who do, this guide will help you maximize your company's success and profits. Geoffrey Moore's Crossing the Chasm explained the gap in the "Technology Adoption Life Cycle" products must cross before reaching the mainstream market.

The US Census Bureau reported 32,570,855 small businesses operating across the States. Allegedly, every tenth American runs their own business. But a follow-up story discloses that 76.2% of businesses that had no employees accounted for merely 4% of SMB sales. As the memory of the 2008 financial recession fades away and the stories of funded startups crossing the 1 billion dollar mark, both regular workers and college students dream about running a successful business, relieved from the boredom of their corporate job or a life spent in a cubicle while paying off debts and mortgages. "126 ...

This brilliant adaptation of the ancient masterpiece The Art of War shows women how to use Sun Tzu's philosophy to win in every aspect of life. In the West, when we think of war, we imagine battle, casualties, brutality. But Sun Tsu, who wrote The Art of War 2,500 years ago, was Chinese, and their view of war is not about fighting. It is about determining the most efficient way of gaining victory with the least amount of conflict.

Do you feel the embers of your business fading? Is the fire in your belly replaced by a gnawing exhaustion? Does every customer demand a pound of flesh, every competitor seem a Goliath, and every minute feel like a sprint uphill? Welcome, fellow traveller, to the shared purgatory of entrepreneurial burnout. We've all been there, staring at the smouldering remains of our dreams, wondering if we even have the strength to sweep up the ashes, dust yourself off and find you new values and reinvent you "Why" “From Burnout's Ashes, a Phoenix Takes Flight” This book is not a pep talk. It is a ...

Unlock the Future of Leadership with AI In AI-Powered Leadership — Revolutionize Your Business Strategy with Generative AI, discover how cutting-edge AI technologies like ChatGPT can transform your approach to leadership and strategic decision-making. This book provides actionable frameworks and real-world case studies from top executives who have successfully leveraged AI to drive innovation, improve customer engagement, and lead their companies to new heights. What You Will Learn: How to integrate generative AI into high-level decision-making processes Frameworks for transforming ...

Digital transformation is no longer news - it's a necessity. For more than a decade, Gupta has studied digital transformation at Fortune 500 companies. He knows what works and what doesn't. Merely dabbling in digital or launching a small independent unit, which many companies do, will not bring success. Instead you need to fundamentally change the core of your business and ensure that your digital strategy touches all aspects of your organization: your business model, value chain, customer relationships, and company culture.

Chock-full of real-world examples of mistakes, heartbreak, and redemption that makes it sound more like a juicy exposé than a business book, Love as a Business Strategy offers a new, people-first framework for achieving any business outcome. Written by authors who aren't fans of run-of-the-mill, nap-inducing business or leadership books, this book clearly shows that a better way of doing business is possible, helping listeners ditch the status quo, embrace humanity, and achieve lasting success.

Digital Marketing Explained: The Step-By-Step Guide to Expert Digital Marketing Success - Book 1: Foundations This book comes with a free training course with masses of valuable bonus content included with the free training, updated regularly. Don't build a new website without reading this book! Our agency has had to fix hundreds of websites that were underperforming, so I finally created a complete plan for building the ultimate business website, with a list of suggested web pages you should have and how to optimize each of these pages to make your website visitors fall in love with your ...

Think of your most valuable skill, the thing you can reliably do under pressure to deliver results. How did you learn it? Whatever your job–plumber, attorney, teacher, surgeon–decades of research show that you achieved mastery by working with someone who knew more than you did. Formal learning—school and books—gave you conceptual knowledge, but you developed your skill by working with an expert.

Competition in business is very stiff with every business trying to earn a good share of the market. The number of customers the business has determined its success in meeting its goals. With businesses coming up and leaving the market, organizations have had to advance their strategies for enhancing their business relations. There are different stakeholders in businesses that play key roles in the success of the business. Running a business requires input from different persons and organizations. A business can’t exist in isolation as it needs its customers, suppliers, investors, the ...

Ever wonder why you've had more strategy conversations than you can count, but not a single strategist discussion you can remember? That's because strategy has made a career out of ignoring the strategist—until now. Strategists First will help you learn what every strategist needs to know, including: who strategists are, what strategists believe, how strategists behave, where strategists thrive, when strategists strike, and why strategists matter.

Google is key to managing the online presence of your business. Think of the Google search results for your brand name as a “digital business card”—the single most important online representation of your brand message. In The Fundamentals of Brand SERPs for Business, Jason Barnard uses exclusive insight from his business, Kalicube, to explain why Brand SERPs are a vital part of any digital marketing strategy. Google reflects the world’s opinion of your brand, so learning how to tailor your Brand SERP elevates brand credibility, audience engagement, and overall success. With other ...

#1 Must-Read for Future-Focused Leaders, Innovators & Change-Makers Are you ready to stop reacting to change—and start creating it? Disruption doesn’t knock—it crashes in. Whether it’s a sudden shift in market dynamics, groundbreaking technologies like AI, economic uncertainty, or global crises, one thing is clear: the world is changing faster than ever. And in today’s high-stakes environment, those who wait to adapt are already behind. Seeing the Future: Anticipating Disruption, Creating Opportunity, and Leading Forward is your essential playbook for thriving in a world of chaos,...

Digital marketers tap into an unprecedented ability to discover and reach motivated customers at scale. Now more than ever digital marketing strategies are the key for emerging brands, new and veteran entrepreneurs, and businesses of all sizes to convert customers in digital spaces. Author and veteran marketer Benjamin Sweeney distills a decade's worth of marketing experience into a crash course that covers everything from marketing fundamentals to sophisticated digital strategies.

Traditionally, human resources has focused on recruiting good people, preparing them for assignments, motivating them to perform, and retaining them. These functions remain essential. But to be successful in turbulent times like ours, human capital strategy needs to be broader and much more far reaching.