Business Words

America knew George Zimmer for one of the most famous slogans in television advertising history: “I guarantee it.” Zimmer rode his promise to lead the Men’s Wearhouse to unimagined success as a retail giant. Now, years removed from his stunning dismissal as leader of the company he founded, I Guarantee It recounts the journey of Zimmer’s rise, the fall of the Men’s Wearhouse, and his personal renewal.

Why are most slogans and taglines ineffective? Because they're just words and a mind cannot understand words. A mind can only understand sounds. Why do most Americans remember the battlecry of the French Revolution ("Liberté, égalité, fraternité") when they cannot remember the battlecry of the American Revolution?

¡Grandes citas que inspiran, motivan y le levantan!

The front-line sales manager - field general celebrates the importance of FLSMs to the firm’s current and future health. More importantly, the book offers a roadmap for firms and their sales leaders to provide FLSMs with the will and the skill to get behind a customer-centric strategy, and embrace the multitude of organizational changes to make that happen. Furthermore, this book plows new ground in demonstrating and exploring one of the most under-researched, yet overly important, roles in business - not only in the salesforce, but in the entire firm.

The Irreverent Guide to Spectacular Communication is a professional development guidebook of sorts, and a personal growth tour. In these pages you’ll find a buffet of small, strategic, and actionable ways to improve your communication and interpersonal (soft) skills. Along the way, you'll find a multitude of examples of real people implementing those skills and the positive impact it had on their lives.

Is your team agile and self-organizing? What is your role as a leader? Team leadership is the missing link that connects all the buzzwords you hear these days to the real world where actual people have to learn, implement, and mainly, believe and push for this stuff to happen. This audiobook is meant for software team leaders, architects, and anyone with a leadership role in the software business. Hear advice from real team leaders, consultants, and everyday gurus of management.

"The Ultimate Guide to Customer Acquisition and Retention" is the definitive resource for businesses looking to build and maintain strong,long-lasting relationships with their customers. This comprehensive guide covers everything from understanding your target market, to establishing a unique brand, to delivering exceptional customer service. In this book, you will learn the latest strategies for acquiring new customers and retaining existing ones, including best practices for digital marketing, word-of-mouth marketing, and customer rewards. You'll also discover how to measure and analyze ...

365 Days of Abundance is a truly inspirational daily devotional that will help you create abundance in every aspect of your life. Health, wealth, wisdom, and true happiness are all within your reach. Discover joy, inspiration, overwhelming gratitude, and overflowing abundance; discover your heart’s burning desire and translate that desire into real success.

Does your client owe the principal or principle? Is your company moving forwards or forward? Do you have over ten years' experience, or more than ten years' experience? Proper use of the written and spoken word determines whether or not you move ahead in your career. In Booher's Rules of Business Grammar, business communication guru Dianna Booher identifies the top one hundred and one mistakes made in emails, social media sites, websites, presentations, and conversations every day.

One of the more difficult things about working with native English speakers is their use of expressions, or idioms. What’s a “dog and pony show”? What does it mean to “leave someone in the lurch” or to “take a beating”? Unfortunately, you can’t stop English speakers from using these idioms, so you need to understand them yourself! Each of the more than 500 idioms in this book is presented, in alphabetical order, with its meaning and a business example. Recommended for intermediate to advanced English speakers.

In Top 10 Expired Objections, William J. May will share a strategy for going after the so-called low-hanging fruit of the real estate market: expired listings. A veteran real estate agent in the Los Angeles housing market, William has built his business, with much success, on going after the listings that other agents ignore.

We exist as a tiny fragment of an immensely larger interlocking whole in which all of the parts are interconnected and depend upon each other for survival. Life, an interrelated interdependent phenomenon, has behavioral demands. These demands can be summarized in seven words. These seven words have the power to change life as we know it: The way we govern. The laws we enact. The way we do business. The way we treat employees, our environment, each other, and ourselves. When we follow these seven words, our lives change. As many of our lives change, our world changes.

Words matter. They wound, they inflate, they define, they demean. They have nuance and power. "Effortless", "Sassy", "Ambitious", "Aggressive": What subtle digs and sneaky implications are conveyed when women are described with words like these? Words are made into weapons, warnings, praise, and blame, bearing an outsized influence on women's lives - to say nothing of our moods.

Your culture is your number-one competitive advantage. But here's the rub: Inspiring cultures don't happen by accident. You can't buy, borrow, or fake a great culture. You need to be deliberate about building a truly inspiring culture. That's where The Humor Advantage comes in.

Kiss Your BUT Good-Bye will help all professionals find their individual BUT - whether it's a lack of skills, a distracting behavior, or a personality quirk that interferes with achieving success. Using road-tested techniques, Kiss Your BUT Good-Bye helps you examine your BUT, understand it, manage it, cover it, and most important, shrink it. It also enables managers to help their employees discover personal weaknesses and to learn how to deliver the direct, honest feedback every worker needs and deserves.

The Five Letter F Word™ brings culture center stage in creating a strategy to allow you to innovate. You gain insight into several key areas that often lead to busy teams not delivering the expected growth. With these insights are tools to define a meaningful strategy, how to prioritize, and how to get things done.

What makes some people more successful? Is it their personality? Do they have a high IQ? Maybe it’s their strong work ethic? Long work hours? Is it above average physical characteristics? What really sets these successful people apart as leaders rather than followers? With my engineering background as a resource coupled with the number of successful people I met over the twenty years, I set out to document all aspects of their lives and actions.

We all need encouragement and inspiration as we go through life. Words from the Heart of the Father was made with that in mind. Taken from the experiences of the authors own lives, this book will bring comfort and peace in those times when you are overwhelmed.

Can the 2,000-year-old story of Jesus actually make a difference in our modern culture? Does the Church even matter in our age of deconstructed truth and reality? Can a movement that has become an institution become a movement again? Why has the Church exited the conversation that is going on in today’s culture? These questions and more have left the Church in North America searching for its place in modern culture. Dealing with these questions—both personally and corporately—will allow us to regain the strength and influence the Church once held.

Whether you’re struggling to get started, afraid of making a big decision, or clinging to a path no longer meant for you—this book is the kick in the pants you need to take the next step and go after what you want. Gutsy is your guidebook to uncovering the audacious courage within you and making an impact on this world that only you can make. This book will help you learn to turn off the expectations of others, ask for what you deserve, stick your neck out, and be brave enough to take that next step.