Buying Business

Marketing executives and consumer advocates alike predict a future of brand-proof consumers, armed with technology and a sophisticated understanding of marketing techniques, who can effectively tune out ad campaigns. But as Rob Walker demonstrates, this widely accepted misconception has eclipsed the real changes in the way modern consumers relate to their brands of choice. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.

Buyers today have knowledge at their fingertips and most of their information gathering will routinely happen before you even walk through the door or get them on the phone. Armed with information, their guard is up - and they are skeptical. Today, anyone buying anything relies on reviews and feedback shared by strangers and often trust those anonymously posted experiences more than the claims made by the providers of the products or services themselves. They expect to see the full picture and find out all of the pros and cons before making any purchase.

With people being inundated with thousands of daily sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness.

In For the Culture, Marcus Collins argues that true cultural engagement is the most powerful vehicle for influencing behavior. If you want to get people to move, you must first understand the underlying cultural forces that make them tick. Collins uses stories from his own work as an award-winning marketer—from spearheading digital strategy for Beyoncé, to working on Apple and Nike collaborations, to the successful launch of the Brooklyn Nets NBA team—to break down the ways in which culture influences behavior and how listeners can do the same

Drawing from his own experiences and backed by insider knowledge, this audiobook provides real-world examples that illuminate the path to triumph. Prepare to be inspired and motivated as you witness the incredible achievements of Jackson Wilkey and his business partners. The Billion Dollar Channel Method is an indispensable resource for anyone determined to take their real estate business to the next level. Whether you are a seasoned professional or just starting out, this audiobook will empower you with the drive to create a captivating YouTube presence and drive millions in gross income.

Buying a Business with Seller Financing Your Step-by-Step Guide to Acquiring a Business Without Bank Hassles Want to own a business - but don’t have hundreds of thousands in cash? This no-fluff guide shows you how to buy a profitable business using creative deal structures and seller financing, so you can build wealth without begging banks for approval. Perfect for first-time buyers, this book walks you through every step of the acquisition process—from identifying the right business, to negotiating flexible terms, to taking control with confidence. You’ll learn: How seller financing ...

Drawing on 30-years of successful change management delivery, this book lays out how to get any business change adopted. Written in an engaging conversational style and brought to life through cartoon character "Change Cat", it gets to the heart of how to design, develop, and deliver change that works.

Foreclosure Secrets is your blueprint for how to start and scale a foreclosure-buying business in your hometown, or from long distance in another real estate market, without making costly mistakes. Marty Boardman has built a seven-figure business buying foreclosures in multiple states, and with this book, you’ll discover how to duplicate his success and drastically reduce your learning curve.

"With Lease Options and Subject-To deals, investors can control properties worth much more than what they could normally afford. These are two of the “little or no money down” type of techniques to invest in real estate. The potential for profit is great and the cost of getting started is low.

In this book, we hear from 15 real estate investors from different walks of life who leveraged very different aspects and have had tremendous outcomes. My hope is you can see yourself in several of these investor conversations and that you constantly come back to review them for motivation. Simply said, real estate investing can improve your financial future in a big way, but you have to start, and for most people, getting started is the hardest part. This book is meant to give you the confidence to start today and shows you what could happen in the next few years.

From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.

You probably think sales reps close deals. But the data’s in. More than 90 percent of B2B buying happens during internal meetings—not sales meetings. Which means deals are won and lost when you're not in the room. Yet, the typical sales book and process still focuses on sales reps in sales meetings. It’s like trying to win a Formula 1 race while driving on the wrong track. That’s why Selling With teaches you the art of buyer enablement—the process of creating committed champions for every deal in your pipeline, while enabling them to sell internally with a compelling written message.

Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behavior is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns, and his own original research.

Real estate investors have systems for almost everything—to make the phone ring, to find deals, and to fix, rent, and sell their properties. What they don't have is a system for their finances that ensures positive cash flow and profitability. This is why many investors end up scrambling to cover payroll, taxes, and even their own bills. In Profit First for Real Estate Investing, real estate finance expert, David Richter, reveals his simple cash flow system that not only makes "pay yourself first" possible; it makes it easy.

Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars.

6 BOOK BUNDLE! Book 1: eBay Selling Secrets For Massive Profits: 40 Secrets To Make Huge Money Buying At Thrift Stores And Reselling On eBay Here Is A Preview Of What You'll Learn... How to Find Your Goods To Resell on eBay What Items are Best to Resell on eBay? Listing Your Items to Sell on eBay How to Make Your eBay Listings Stand Out How Does eBay Work? How to Amaze Your Buyer and Keep Them Coming Back Shipping Your Items for Top Customer Reviews Much, much more! Book 2: Turning Thrift Store Oddities And Rarities Into Cool Cash: 50 Off The Wall Items You Can Buy Cheap At Thrift Stores ...

Este libro contiene las estrategias de las jugadas que me llevaron de dormir en el piso de mi gimnasio, a ser dueño de una cartera de empresas que generan 200.000.000 de dólares al año en menos de una década. ¿Quieres saber cuál es la mayor diferencia entre esos dos periodos de tiempo? La cantidad de clientes potenciales que obtuve.

Whether you are just beginning your career or have been selling for many years at an advanced level, the Mastery of Selling demystifies the sales process to help you accomplish sales mastery. World-renowned new home sales coach Roland Nairnsey shares his proven techniques, honed from his decades of new home success and coaching.

Star of the hit show Million Dollar Listing Los Angeles, Josh Flagg shares his secrets to mastering any negotiation in any industry and at any level.

Internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world.