Car Marketing

Gordon Wright has distilled over a decade of best practices he has developed, used, and tested on the dealership showroom sales floor into this training manual and step-by-step guide. You will learn the principles and approaches he used to build a new and successful sales career in the car business following 25+ years working in corporate marketing and sales roles. It’s time for you to reach your potential and discover how to supercharge your car sales career and become a showroom executive.

Are electric vehicles really failing, or is something else going on? Just a few years ago, EVs seemed destined to revolutionize transportation. Tesla became a household name, governments offered massive incentives, and automakers invested billions. Yet by 2024, headlines declared "EV euphoria is dead." Ford postponed $12 billion in EV investments, GM slashed production targets, and Volkswagen cancelled a $2 billion factory. What really happened? This comprehensive analysis cuts through the hype and misinformation to reveal the truth behind the apparent EV decline. Based on industry data, ...

If you want a behind-the-scenes exclusive story of the car business, then this book is for you! Learn how Charles Cannon came up in the car business and his very own rules to the game. Charles Cannon started out as a car salesperson practically on a whim. The “green pea” in the dealership mirrored the successful salespeople around him and learned the habits to get him to the top. His story was not without obstacles, and you’ll get the inside scoop on how he overcame every barrier. You don’t have to be in car sales to appreciate the lessons Charles shares with listeners.

Attention: Don't feel overwhelmed and uncertain when buying a car? This first book of the series teaches you the basics of retail car buying and prepares you for the next step in become an expert. Don't be taken advantage of by dealerships and salespeople who seem more interested in their commission than your best interests. It’s time to take control of the car-buying process with insider knowledge that will empower you to make the smartest decisions, while preparing you to grasp the difference in retail and wholesale car buying. Which is what the next volume ( Car Auctions 101) covers.

What's the secret to wowing your customers while maintaining a loyal and dedicated workforce? Drawing upon time-tested strategies that have propelled Enterprise, the nation's number-one car-rental company, from a single location in St. Louis to a $9-billion global powerhouse, noted business author Kirk Kazanjian reveals how your company can consistently outperform and outsmart the competition.

From humorous to unbelievable stories, the author takes the listener on a journey of mostly true stories into the sometimes-crazy life of a car guy. With lessons learned from either a sales, or management, point of view, each story concludes with a "moral of the story" to bring home lessons that can be applied in different areas of daily business life.

Buying a car can be a daunting task. There are many things to consider, and salespeople can be intimidating. This guide was designed to help eliminate many of the fears associated with car buying and can keep you from getting ripped off. Let’s face it; you work hard for your money, so I want to help you keep more of it when you buy a car and get more back when you sell yours. Included in this guide are real-life examples of cars I have bought and sold myself. These examples also include things I did wrong so that you can learn from them.

Jason Vines takes listeners on a graphic, sometimes sad and often hilarious behind-the-scenes romp through some of the most publicized and studied crises in recent history.

Shopping for a car? Here’s the 50 most likely situations you’ll encounter and how to handle them! There’s no fluff in these well-crafted, easy-to-consume 50 nuggets of knowledge you will need as part of your car-purchasing project. Take the advice of a car sales professional with more than a decade in the car business.

Deontae shares marketing strategies for running a successful business.

Unlock the secrets of success and financial abundance with "Master Your Money And Professional Goals With Numerology: 2 Books in 1 - Life-Mastery Made Easy." This comprehensive guide combines the ancient wisdom of numerology with practical strategies to help you achieve both financial prosperity and professional fulfillment. In the first book, delve into the fascinating world of numerology, where the magic of numbers unveils your unique life path and financial potential. Discover how your birth date and name influence your money mindset, career choices, and overall success. With easy-to-...

Learn to sell art, cars, houses, and phones....