Career Building

Aaker on Branding distills the most essential branding principles from David Aaker’s extensive works, offering a comprehensive guide to building a strong, enduring brand. This compact resource provides businesses with actionable insights on brand strategy, brand portfolios, and brand management, addressing key branding challenges and offering a road map to prioritize and apply Aaker’s concepts effectively.

Sharing hard-earned insights, advice, and best practices, brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design instead of default, gain greater influence in their industries and companies, and become thought leaders in their fields. The Brand Mapping Strategy uses proven strategies, best practices, and anecdotes from real life brand-building successes to give listeners the tools they need to design, build, and accelerate a successful brand.

Half an audiobook on basketball, half an audiobook on management techniques, The Gold Standard captures Coach K's personal style and approach to getting different (and sometimes difficult) people to work hard and succeed in reaching a common goal. "In all forms of leadership, whether you are a coach, a CEO, or a parent, there are four words that, when said, can bring out the best in your team, your employees, and your family...I believe in you. These four words can mean the difference between a fear of failure and the courage to try".

Candy Valentino opened her first brick-and-mortar store at nineteen—no college, no connections, no money—and built it into a seven-figure business before most of her friends graduated college. Over two decades of success as a serial entrepreneur and real estate investor, she has labored relentlessly to crack the code of the super-wealthy, and in doing so, has unearthed six simple habits that directly contribute to those who become part of the self-made millionaire class. In Wealth Habits, Valentino reveals all six habits, and shows you how you can put them to work for you.

Use this guide to storytelling as a sturdy foundation to change how you use stories. You can build solid stories to support your goals in business and life. The provided examples are from some of the world's greatest speakers, storytellers, with advice from leading experts. From best-selling authors to generation-changing motivational speakers, this audiobook covers all the fundamentals of outstanding storytelling. It will help you deliver stories to audiences that will leave them personally affected and motivated.

Michael E. Gerber, the world's leading small business guru and best-selling author of the phenomenally successful The E-Myth Revisited, presents the next big step in entrepreneurial management and leadership with E-Myth Mastery. This audiobook presents a practical, real-world program that can be implemented in real-time in your business.

How do you stand the f*ck out, like, for real? I became obsessed with this question. Everyone preaches standing out is critical, yet practical guidance is nowhere—not in business books, podcasts, or marketing courses. It's like being told to draw an owl without ever seeing one.

Learn how to build a successful business as a notary public and signing agent in the real estate industry. This audiobook will teach you the fundamentals to setting up a successful notary business that has limitless earning potential. Based off the training provided by Notary2Notary.com, it will teach: Licensing and insurance, supplies and equipment, simple notarizations vs loan closings, and much more.

After the sudden death of her husband, Sheryl Sandberg felt certain that she and her children would never feel pure joy again. "I was in 'the void,'" she writes, "a vast emptiness that fills your heart and lungs and restricts your ability to think or even breathe." Her friend Adam Grant, a psychologist at Wharton, told her there are concrete steps people can take to recover and rebound from life-shattering experiences. We are not born with a fixed amount of resilience. It is a muscle that everyone can build.

Today's workers have more opportunities and mobility than any previous generation. They also face unprecedented challenges, including inflation, labour and housing shortages, and climate volatility. Even the notion of 'retirement' is undergoing a profound rethink, as our lifespans extend and our relationship with work evolves. In this environment, the tried-and-true financial advice our parents followed no longer applies. It's time for a new playbook. In The Algebra of Wealth, Galloway lays bare the rules of financial success in today's economy.

Negotiation is a skill that can bring you vast success in all aspects of your life. When you're a skilled negotiator, you can get the best possible price on everything you purchase or sell, and you can deal with salespeople or clients.

Phil Town is a very wealthy man, but he wasn’t always. In fact, he was living on a salary of $4,000 a year when some well-timed advice launched him down a highway of investing self-education that revealed what the true “rules” are and how to make them work in one’s favor. Chief among them, of course, is Rule #1: “Don’t lose money.” In this updated edition to the #1 national bestseller, you’ll learn more of Phil’s fresh, think-outside-the-box rules.

Despite our deep desire to feel a sense of belonging, many of us feel isolated. The rise of technology and modern workplace practices have led people to be even more disconnected, even as we remain constantly contactable. And as our human interactions have decreased, so too have our happiness levels. This is sparking a crisis in mental health that will have repercussions for years, leaving people lonelier and organizations less productive and profitable, too.

Dave Whorton was John Doerr's associate partner at high-flying Kleiner Perkins Caufield & Byers during Silicon Valley's big shift. After Netscape's IPO, he witnessed the VC industry pivot from a proven forty-year playbook of managing risk to something much more aggressive: Get big fast. Don't worry about profitability. Cash out and find another venture.

Do you have a vision to make a difference in the world, but don't know where to start? Founding a nonprofit organization can be a rewarding but challenging journey. The process involves understanding complex legal structures, sustainable fundraising, building a powerful network, and so much more. Without the right guidance, aspiring nonprofit founders often feel overwhelmed or unsure of their next steps. 'Building a Mission-Driven Organization' is an essential guide for anyone looking to transform their passion into a successful nonprofit.

"Absolutely amazing! It completely shifts your paradigm for life. One of the most wonderful things about it is that the results are immediate. My whole perception and relationship to money has undergone a major, substantial change." (Chris Attwood, writer and teacher, California)

The Program: Lessons from Elite Military Units for Creating and Sustaining High-Performance Leaders and Teams offers a hands-on guide to the winning techniques and tactics of The Program, the acclaimed team-building and leadership development company. Drawing on the actual experiences of The Program's instructors from their personal combat stories to working with world-class athletic teams and successful corporations, the audiobook clearly shows how The Program's training operations can help to achieve life goals and ambitions.

First published in 2012, Startup Communities became a blueprint for what it takes to build a supportive entrepreneurial community. Now regarded as a classic, the "Boulder Thesis" created and popularized by Feld within the book generated enormous media attention nearly a decade ago.

The Career Trap 83% of Professionals Can't Escape: When Anxiety Triggers Overthinking, Which Feeds Self-Doubt, Which Creates More Anxiety You know the cycle. A stressful presentation triggers hours of overthinking. The overthinking makes you feel like a fraud. The self-doubt creates more anxiety. Round and round it goes, holding you back from the career you deserve. Most books treat anxiety, overthinking, and imposter syndrome as separate problems. But they're not. They're parts of one vicious cycle—the anxiety trap—and you need one comprehensive solution to break free. "Overcoming the ...

This Audibook will help the listener - you! - avoid all of these mistakes and more when applied in the field of backlinking, an all-important SEO subsector that one must know about if they are to implement a successful SEO strategy. listen and know more about the basics and the nitty-gritty of backlinking, complete with the human factor involved in the art and the things you must never do. After listening to this Audibook, you will be on your way to being a master of utilizing backlinks to ethically improve your site's page rank!