Career Design

Learn competitive business strategy from the best. According to strategic planning expert Dr. Chuck Bamford, business strategy is a mixture of instinct and instruction. You already have the instinct - let Bamford provide the instruction you need to hone your business and leadership traits, and lead your organization into a bright future. Bamford’s work stands out from other business leadership audiobooks by providing in-depth processes in a practical format that allows the listener to use the material immediately.

To reach today’s customers and influence their purchases, marketers and market researchers need to understand and harness the power of applied behavior psychology and behavior economics to break through these nonconscious filters and drive purchase behaviors - a process called behavior design. In Marketing to Mindstates, Will Leach, founder of TriggerPoint Design, a leading behavior research and design consultancy, demystifies this nonconscious filter and explains how to bypass it, introducing listeners to temporary moments of influence called mindstates.

Here’s the cold, hard truth: Ideas are cheap. Product follow-through is where the money is spent and made. That’s where heroes are forged, and excellent product design sparks what eventually becomes major growth. Today, products need to grow their user bases...from scratch, again and again. This book is a guide to the vital work of shaping a product into its sustaining engine. It’s a design-focused companion to methodologies like product-led growth.

Conquer™ the Water Well Exam: Your Guide to a Career as a Water Well System Provider is a comprehensive study guide designed to help aspiring professionals master the essential knowledge and skills needed to pass the water well certification exam. This book covers a wide range of topics, including groundwater hydrology, well design and construction, pump installation, and maintenance practices. Each chapter delves into the critical aspects of water well systems, providing detailed explanations, practical insights, and real-world case studies that highlight the challenges and successes ...

As companies evolve to adopt, integrate, and leverage software as the defining element of their success in the 21st century, a rash of processes and methodologies are vying for their product teams' attention. In the worst of cases, each discipline on these teams - product management, design, and software engineering - learn a different model.

Best-selling authors and business experts Thomas A. Stewart and Patricia O'Connell contend that most companies, both digital and brick-and-mortar, B2B or B2C, are not designed for service - to provide an experience that matches a customer's expectations with every interaction and serves the company's needs. When customers have more choices than ever before, study after study reveals that it's the experience that makes the difference.

Do you feel lost about what you really want to do with your life? You might be hesitant because you don’t have a professional guide to help you make the right decisions. Perhaps you choose a path but end up regretting it later. Or maybe you feel unfulfilled in your current job and are unsure of what to do. Solutions are possible if you can get organized and efficient. All you need is the right guide and a passionate mentor. And with the proper help, you won’t have to sacrifice your happiness for a salary. Take your life’s direction into your own hands.

If you are bringing in your first intern, or growing your program to 1,000 interns, Intern Management is required reading to maximize the experience for both you and your interns. —Gregory V. Jaros, Co-Founder of InternConnect, Co-Founder of Diamond Management & Technology Consultants Are you interested in taking your internship program to a new level? If so, this book is for you. Intern Management shares a set of guiding principles that ensure you host an exceptional internship - every time. Intern Management outlines nine principles for designing an exceptional internship with dignity. ...

UX Management Methods is a guide for how to lead your UX team to greatness. Learn proven methods for hiring, managing, motivating, and aligning your UX team. Use these insights to focus your team with a road map of key deliverables, present actionable findings to stakeholders, and measure your team's success and return on investment with analytics. If you want to sharpen your user experience leadership skills and build a strong team of talented experts, then you can begin learning UX management methods today.

Harness your creativity and entrepreneurial spirit to build a flourishing freelance graphic design business. This comprehensive guide equips aspiring designers with the knowledge and tools to enter the freelance world, manage projects effectively, and attract a steady stream of clients. Whether you're transitioning from a full-time job or starting fresh, this book provides actionable insights, from setting up your workspace to marketing your services and handling logistical concerns like contracts and billing.

With $1,500 and no business experience, Mel and Patricia Ziegler turned a wild idea into a company that would become the international retail colossus Banana Republic. Reimagining military surplus as safari and expedition wear, the former journalist and artist created a world that captured the zeitgeist for a generation and spoke to the creativity, adventure, and independence in everyone.

Gender equality is a moral and a business imperative. But unconscious bias holds us back, and de-biasing people’s minds has proven to be difficult and expensive. Diversity training programs have had limited success, and individual effort alone often invites backlash. Behavioral design offers a new solution. By de-biasing organizations instead of individuals, we can make smart changes that have big impacts.

In Get More Clients for Web Design or Development, author Dekker Fraser draws from both top-line marketing training received while earning his Master's degree at Kellogg School of Management and years of web design business experience to offer you a proven and powerful specialized website development business model that will draw new high-paying clients, encourage referrals, and guarantee customer loyalty, so those high-paying clients come back to buy more high-end websites from you.

Take your design career to the next level by mastering User Experience Design. This book has been almost 25 years in the making and covers all the important things you need to know in order to excel as a User Experience Designer. Whether you’re looking to get started in design, change disciplines within design, or invest in your career growth, the material covered will help you get there. The focus is on the practical aspects of design and on learning the tools and approaches that you will actually use in your day-to-day life as a UX Designer. Some of the topics covered include: Why ...

The pandemic taught many businesses a very valuable lesson—those who don't adapt will get left behind. Some businesses managed to not only survive but actually thrive in a remote and hybrid work model. What's their secret? Top culture thought leader Gustavo Razzetti answers this question in this practical, meticulously researched book. The author and consultant provides a roadmap to understand, adapt to, and succeed in a hybrid workplace.

This audiobook is a culmination of nearly 50 years of art sales and marketing experience. It is jam-packed with useful information, ideas, and advice that any artist can use to become more successful, particularly by selling their work to interior-design professionals.

What makes you unique, and how can you turn that into your greatest asset? In a world where visibility and value go hand in hand, building your personal brand is no longer optional—it’s essential. Your personal brand is more than a name or a logo; it’s the story you tell and the impact you make. But how do you craft a brand that communicates your value, draws people in, and sets you apart from the rest? This book is your step-by-step guide to productizing your skills, effectively communicating your worth, and becoming a magnet for opportunities. Drawing from proven strategies and ...

We're constantly told that money is the shortcut to a good life, the only type of wealth worth pursuing. But what would it mean to lead a truly wealthy life? It may involve money, but in the end, it will be defined by everything else. In The 5 Types of Wealth, Sahil Bloom offers a transformative guide, full of practical steps and actionable insights, for redesigning your life around five types of wealth: Time, Social, Mental, Physical, and Financial.

Unlocking the Success Code of Young AchieversHow do we unleash the potential of children from an early age and accelerate their progress in life? In this latest addition to her Design to Win Road Map series, author and career coach, C. Ruth Taylor, unlocks the success code of young achievers from the Caribbean and other parts of the world, and provides a road map for teens and pre-teens to thrive as young adults from early. Taylor capitalizes on her training and experience in education for over 20 years to address topics not often taught in school, but are essential for children to thrive ...

The most effective communicators in the world all structure their messages the same way, by designing for simplicity. But the problem is, simple is hard work. Our brains are programmed to complicate. Our world incentivizes more, more, more. It takes deliberate, intentional effort to communicate in a way that seems effortless. In Simply Put, award-winning marketing entrepreneur Ben Guttmann unveils a five-part framework that allows anybody to communicate with clarity. With this book, you'll be able to design messages that are beneficial, focused, salient, empathetic, and minimal—and that work.