Career Development

Branding is more than a great logo. A brand is the essence of an organization - its DNA - impacting its continual success. It is absolutely essential to get it right. Brand managers, marketers, and executives have long turned to this trusted guide to troubleshoot their branding problems. Written by an acknowledged expert with 30 years of experience building world-class brands, Brand Aid covers topics ranging from research and positioning to brand equity management and architecture strategy.

In 2008, Touraj Parang's award-winning startup, Jaxtr, had 10 million users, raised nearly $20 million from top-tier Silicon Valley investors, and seemed poised to sail straight through the Great Recession. But, by January of 2009, Jaxtr's only hope for survival was to find a buyer—sadly, it was too late for that. In Exit Path, Touraj draws on the lessons learned from that chaotic experience and the extraordinary successes that followed once he made creating and executing an exit strategy a top priority.

Johnson provides an eminently practical framework for understanding how a business model actually works. Identifying its four fundamental building blocks, he lays out a structured and repeatable process for reinventing an existing business model or creating a new one and then incubating and scaling it into a profitable and thriving enterprise. In a new chapter on digital transformation, he shows how serial transformers like Amazon leverage business model innovation so successfully.

Master Life with Logic, Discipline, and Purpose—The Ultimate Guide for ISTJs Are you an ISTJ looking to better understand yourself, navigate life with confidence, and make the most of your strengths? How to Navigate the World as an ISTJ is your practical, no-nonsense roadmap to success, built specifically for the Introverted, Sensing, Thinking, and Judging personality type. ISTJs—often known as the “Logisticians” of the MBTI® world—thrive on structure, responsibility, and rational thought. But in a world that often rewards spontaneity and emotional expression, your logical, ...

Norway native Erik Bertrand Larssen is many things: a veteran paratrooper who served in Bosnia, Kosovo, Macedonia, and Afghanistan; a successful entrepreneur; and a critically acclaimed performance consultant. He has helped catapult the success of countless high-achievers, including Microsoft, Boston Consulting Group, and Statoil ASA executives. His life-altering and revered method improves performance by getting people to push themselves past the brink of self-imposed limitations.

Everyone thought Eric Ryan and Adam Lowry were crazy to start Method, a new cleaning products company. The category had long been dominated by P&G, Unilever, and Colgate-Palmolive. Those giants had so much clout with the retail chains that their soaps had barely needed updating for decades. But by taking advantage of its underdog position, Method carved out a very profitable niche: environmentally sound products in stylish, innovative packaging.

From a toddler's first words to professional public speaking, from a marriage proposal to asking for a raise, our voice is our most crucial instrument of expression. The world judges us by our voice. And yet there has been no authoritative guide to mastering its full capacity and expressing our true selves in every aspect of life, from relationships and family to work. Until now.

For the first time in history, we have instantaneous access to the world’s knowledge. There has never been a better time to learn, to contribute, and to improve ourselves. Yet, rather than feeling empowered, we are often left feeling overwhelmed by this constant influx of information. The very knowledge that was supposed to set us free has instead led to the paralyzing stress of believing we’ll never know or remember enough. Now, this eye-opening and accessible guide shows how you can easily create your own personal system for knowledge management, otherwise known as a Second Brain.

We live in a world that’s obsessed with talent. We celebrate gifted students in school, natural athletes in sports, and child prodigies in music. But admiring people who start out with innate advantages leads us to overlook the distance we ourselves can travel. We underestimate the range of skills that we can learn and how good we can become. We can all improve at improving. And when opportunity doesn’t knock, there are ways to build a door.

The age of the distributed team is upon us. Teams can now operate and collaborate from locations other than a central office, and events surrounding the 2020 COVID pandemic have thrown its practicality into sharp relief. Managing a team whose members are distributed across several locations requires a different mindset and will remain a must-have for all areas of business from this point forward. Building and Managing High-Performance Distributed Teams explains what the distributed teams concept means to the future of your company.

In What Works: A Comprehensive Framework to Change the Way We Approach Goal Setting, celebrated speaker, coach, and author Tara McMullin shows you how to transform the way you set and achieve your goals to create a gentler and more fulfilling way to work toward what you truly want. In the book, you'll explore what's driving your pursuit of "more" (more money, more things, more prestige, etc.), set commitments to help orient your growth, and organize your actions as part of a holistic learning process.

If you’re tired of motivational fluff, endless side-hustle hacks, and financial “gurus” yelling at you on social media while secretly leasing their lifestyle—this book is your sanctuary. Money Moves: The Silent Game reveals what the wealthy actually do—and what they’ll never post about. This isn’t theory. This is the silent blueprint the rich use to stack, scale, and disappear into peace, freedom, and time-rich living.

As Darwin famously observed, the beaks of each generation of Galapagos Island finches change to accommodate shifting food resources, allowing the birds to survive by adapting their capabilities to the new environment. Today's business people should take note: In the post-crisis economy, traditional career strategies spell professional extinction, but the fluid new "gig economy" offers tremendous potential for anyone willing to adapt.

FonoLibro se enorgullece en presentar el audiolibro Las 5 Elecciones: Las Cinco El Camino Hacia Una Productividad Extraordinaria escrito por Kory Kogan, Adam Merrill, y Leena Rinne, una continuación de la saga de productividad de Franklin Covey. En esta oportunidad, los autores nos brindan una solución que viene como anillo al dedo para alcanzar una productividad grandiosa. En este sentido, la habilidad para discernir entre lo importante, lo menos importante, y lo no importante será una competencia clave para seguir adelante.

Author Jon Isaacson, The Intentional Restorer, uses a unique blend of narrative, personal experience, and humor to bring life to otherwise dry concepts. His third book in the Be Intentional series, So, You Want To Be A Project Manager? is a primer on the mindset and habits for success as a project manager. If you are wanting to pursue a career in project management, this book will encourage and challenge you on your journey. If you are responsible for hiring and training project managers, this book will help you reinforce the roles and responsibilities of the position. If you are an owner ...

Owning a small business can be challenging enough even in the best of times. And when times get tough - whether the challenges are brought about by pandemics, recessions, or any other volatility, you need every tool sharpened and ready to go. You'll find them all in Your Small Business Boom, with the latest in entrepreneurial thinking from USA Today small-business columnist Steve Strauss. Packed with strategies, ideas, savvy tips, and noteworthy trends, it's an indispensable guide to rebuilding in a post-pandemic world - and thriving when the next crisis hits.

In this sharp and controversial international best seller, an award-winning economist debunks the pervasive myth that the government is sluggish and inept, and at odds with a dynamic private sector. She reveals in detailed case studies that the opposite is true: The state is, and has been, our boldest and most valuable innovator. Denying this history is leading us down the wrong path. A select few get credit for what is an intensely collective effort, and the US government has started disinvesting from innovation.

What if you could brainstorm innovative solutions to your company's challenges? What if you could dream up new businesses that capture markets? What if you could tap the creative genius driving Silicon Valley's success stories? The truth is you can! Analytical thinkers, numbers people, non-artists - everyone can generate imaginative ideas. All it takes is letting go of the "I'm not creative" mindset and employing a proven process.

When we disagree about fundamental issues, especially issues such as politics or religion, it can be incredibly difficult to maintain close interpersonal relationships. These differences have ended friendships and caused rifts in families. We need a tool to help us build more resilient relationships despite real and present differences. In Brave Talk, communications expert Melody Stanford Martin offers just such a tool: impasse. By learning to treat every conflict as if it's an impasse and temporarily suspend our desire to resolve differences, we make space....

Overwhelmed. Do you wake up in the morning already feeling behind? Does the pressure of keeping it all together make you feel anxious and irritable? Tanya Dalton, CEO and productivity expert, offers you a liberating shift in perspective: Feeling overwhelmed isn't the result of having too much to do - it's from not knowing where to start. Doing less might seem counterintuitive, but doing less is more productive, because you’re concentrating on the work you actually want to be doing.