Career Development

How businesses can harness the power of online consumer reviews. More than seventy percent of consumers now consult online reviews before making purchases, and they take those picks and pans very seriously. A disgruntled but ignorant customer on Yelp might have more clout than any expert guidebook, magazine article, or newspaper critic. No wonder many businesses feel terrified by the review-driven marketplace.

How to measure a life? After a career of service, retired four-star general Stanley McChrystal had much to contemplate. He pondered his successes and failures, his beliefs and aspirations, and asked himself, Who am I, really? And more importantly, who have I become? When I die, how will I be measured? In the end, McChrystal came to a conclusion as simple as it was profound: the reality of who we are cannot be recorded in dates or accomplishments. It is found in our character—the most accurate, and last full measure, of who we choose to be.

Whether your business is large or small, global or local, this new edition of Branding for Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prospects already think of your brand, what qualities you want them to associate with your company, and so much more.

Productivity and effective time management end with multitasking. The false idea that multitasking is productive has become even more prevalent and damaging to our productivity and well-being since the first edition of The Myth of Multitasking was published in 2008. In this revised and updated second edition, author and productivity expert Dave Crenshaw provides a solution for the chaos of distraction that multitasking creates - and a way to combat the temptation to constantly switch between tasks.

John Harvey Kellogg was one of America's most beloved physicians; a best-selling author, lecturer, and health-magazine publisher; founder of the Battle Creek Sanitarium; and patron saint of the pursuit of wellness. His youngest brother, Will, was the founder of the Battle Creek Toasted Corn Flake Company. In The Kelloggs, Howard Markel tells the sweeping saga of these two extraordinary men, whose lifelong competition and enmity toward one another changed America's notion of health and wellness and who helped change the course of American medicine, nutrition, wellness, and diet.

Empathy is credited as a factor in improved relationships and even better product development. But while it's easy to say "just put yourself in someone else's shoes", the reality is that understanding the motivations and emotions of others often proves elusive. This collection of articles from HBR includes "What Is Empathy?" by Daniel Goleman; "Why Compassion Is a Better Managerial Tactic Than Toughness" by Emma Seppala; and much more.

For many of us, the typical workday makes us feel like hamsters on the proverbial wheel. Plagued by crises and distractions, we work hard all day. But when we go home we’re not much closer to reaching our goals. But it doesn’t have to be that way. Vanderkam shows how successful people employ certain daily practices to make sure their work hours are invested, not squandered.

Stratis Morfogen has been one of the most innovative names in New York City's hospitality scene for decades. From bringing the famed Fulton Fish Market online in 1997 to pioneering the automat movement with Brooklyn Dumpling Shop to opening a 25,000 square foot venue in Times Square during the pandemic, Morfogen continues to disrupt the status quo. In Be a Disruptor, Morfogen provides an unconventional, real-world education for any entrepreneur by sharing how he beat the odds in the cutthroat, mob-influenced New York City restaurant world.

The challenges facing today's sales executives and their organizations continue to grow, but so do the expectations that they will find ways to overcome them and drive consistent sales growth. There are no simple solutions to this situation, but in this thoroughly updated second edition of Sales Growth, experts from McKinsey & Company build on their practical blueprint for achieving this goal and explore what world-class sales executives are doing right now to find growth and capture it - as well as how they are creating the capabilities to keep growing in the future.

Skillfully redefine problems. Make an immediate connection with anyone. Rapidly determine if a client is ready to buy. Access the deepest dreams of others. Power Questions sets out a series of strategic questions that will help you win new business and dramatically deepen your professional and personal relationships. The audiobook showcases 35 riveting, real conversations with CEOs, billionaires, clients, colleagues, and friends.

Imagine waking up with enthusiasm every workday. Imagine being certain that you are highly valued by your boss and coworkers. Imagine feeling secure and in control because, even if jobs are being eliminated, you’re too valuable to let go. In other words, imagine being indispensable. Sound too good to be true? Not according to Mark Samuel, who has helped thousands of people around the world get on the path to personal achievement and fulfillment.

The Science of Getting Rich is a classic inspirational and financial book authored by Wallace D. Wattles. It works as a guide for individuals interested in uncovering the secrets of getting rich through strategies and case studies. A timeless title, it should be in the personal audio library of anyone who is interested in learning how to become wealthy. This book has often been compared to the Napoleon Hill's Think and Grow Rich, and it works well as a companion to that title.

In Passive Income with AI, best-selling author Mark Miller reveals the exact blueprint he used to make $10K a month using ChatGPT—without any tech background, startup money, or special skills. This isn't hype. It’s a 2-in-1 playbook packed with 30 proven side hustles anyone can start today, even if you’ve never touched AI before.

Are you already networking but all that effort is not translating into results? Does everyone seem to be getting further ahead even though you are just as smart? Are you looking for a new job or up for a promotion? Do you have great ideas but no one seems to be listening to them? If any of these situations resonate, this book is for you! And even if you are already a Connector, this book will help you take it up a level. Connectors think and act a certain way that makes things happen faster, easier, and often with a better result.

La autoridad formal conlleva implícita el poder. Pero muy poca gente es consciente de que también existe un poder informal, que no está vinculado a ningún cargo o jerarquía, pero capaz de ejercer un gran impacto.

Die with Zero presents a startling new and provocative philosophy as well as practical guide on how to get the most out of your money—and out of your life. It's intended for those who place lifelong memorable experiences far ahead of simply making and accumulating money for one's so-called Golden Years. In short, Bill Perkins wants to rescue you from over-saving and under-living. Regardless of your age, Die with Zero will teach you Perkins' plan for optimizing your life, stage by stage, so you're fully engaged and enjoying what you've worked and saved for.

How do rainmakers consistently and continuously sell their ideas and grow their client base? They succeed by adopting the mindset, mastering the strategies, and employing the tactics at the heart of rainmaking. In Selling Your Expertise, veteran communications, sales, and leadership consultant Robert Chen provides a practical guide to selling knowledge-based services in a market that demands credibility and subject-matter authority. Whether you're a national practice partner or an independent attorney just starting out, this book equips you with the knowledge you need.

Jung's typology is a useful tool for self-examination and interpersonal orientation, which can be used to help individuals understand themselves, grow in self-awareness, navigate interpersonal challenges with others, heal inner and ancestral wounds, and reconcile relationships between people. Although Jung's personality types can be seen possibly as an oversimplification and categorization labeling people based on how they function (and see themselves at a given point in time when taking a test such as Meyers Briggs); there undoubtedly are insights to be learned and merit in Jung's approach...

Brian Tracy is the top speaker on personal success and achievement in the world today. He has shared these ideas in multi-day seminars and workshops with more than one million graduates. In this exciting program, you’ll learn how to get the most out of yourself, improve every area of your life, and achieve more than many people accomplish in a lifetime.

Applying performance techniques to propel your non-acting career can significantly enhance your communication skills, boost your confidence, and make you stand out in your professional field. Performance techniques traditionally associated with actors can apply to a wide range of careers. This book contains strategies to help you leverage your position using performance techniques for success at your job or business.